10 slam dunk social suggestions
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10 Slam-Dunk Social Suggestions Brian Vickery – EVP & Principal Mantis Technology Group
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10 Actionable, Slam-Dunk Suggestions to improve and build upon your social media presence and brand.
Transcript of 10 slam dunk social suggestions
10 Slam-Dunk Social Suggestions
Brian Vickery – EVP & Principal Mantis Technology Group
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10 Slam-Dunk Social Suggestions1. Get scientific about your Social Media Fitness
• Research platforms
• Develop “Tribe”
• Curate *other* great content
• Microblog (Twitter) and work to longer forms
• Publish / Speak
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10 Slam-Dunk Social Suggestions
Batman did not have super powers – he just had…
cool technology (Triberr, Buffer, Feedly, Hootsuite, BundlePost, Pulse Analytics)
a crusty/wise mentor and a cause
(and a billion dollars never hurt anyone)!!
“Always be yourself, unless you can be Batman, always be Batman” ~ Andy
Biersack
Photo Credit: nanny snowflake, on Flickr
2. Be Batman
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10 Slam-Dunk Social Suggestions
• Do not be a clone or poser
• Do not get lost in the noise
• Try courteously contrarian – world has enough “yes men”
• Too much of “the same” drives the buying decision to bigger or “cheaper”
”It's a nice surprise to see the Bellas mixing it up. It's refreshing, yet
displeasing to the eye” ~ Pitch Perfect
Photo via Darik60 on Flickr
3. Develop your own voice
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10 Slam-Dunk Social Suggestions
• Do you really want to be influential in coffee or cats?
• LinkedIn recommendations trumps endorsements
• Get SEO savvy with blog posts
• Remember IRL part of influence
4. Cultivate – without gaming - your influence
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10 Slam-Dunk Social Suggestions
• Be a student of the game
• Win with fundamentals
• Get other players involved
• Be an Iron Man
”YMCA Your Competition” ~ Brian Vickery
Basketball Feature 2 by JSmith Photo, on Flickr
5. Focus on fundamentals and work ethic
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10 Slam-Dunk Social Suggestions
”When you dish out an assist for an alley-oop, both players fill the stat
sheet” ~ Brian Vickery
Alley-oop by Nathan Wind as Cochese, on Flickr
• Best business opportunities still come from referrals / warm introductions
• Learn about your tribemates – Taboo for them to sell, not taboo for you to ASK for more information
• Engage and collaborate
6. Assist your tribe
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10 Slam-Dunk Social Suggestions
• Trust relationships grow through sharing
• Your “reach” grows as your tribe’s reach grows
• Sharing does not guarantee reciprocity, but have the generosity start with you!
” Without promotion something terrible happens…nothing!” ~ P.T. Barnum
Sharing is Caring by maichan-art
7. Sharing is caring
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10 Slam-Dunk Social Suggestions
• People already talking about you and the topics you care about – find those conversations through active listening
• Listen FIRST to gain context
• Get familiar with Google Alerts, Hootsuite streams based upon keywords, and social monitoring tools
"We have two ears and one mouth so that we can listen twice as much as we
speak.” ~ Epictetus
Stop Look Listen by gregwake, on Flickr
8. Listen
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10 Slam-Dunk Social Suggestions
• Social media monitoring - without engagement - is like diagnosing an illness and refusing the cure.
• Not just about listening – also have to be agile with engagement…especially in “crisis mode”
“If you can dodge a wrench, you can dodge a ball” ~ Patches O'Houlihan
Dodgeball
U.S. Navy photo via Wikimedia Commons
9. Engage courteously and within context
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10 Slam-Dunk Social Suggestions
• Favored Kansas up by 5 over Michigan with 21 seconds to play in 2013 March Madness…Kansas loses!
• Heavily favored Denver Broncos up by 7 over Baltimore Ravens, on home field, with 1:08 to play…Denver Broncos lose in overtime!
• Incumbent Invincible
That’s why we play the game to the last whistle…
Lewis vs. Manning by Jeffrey Beall, on Flickr
10. Take the field regardless of the odds
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THANK YOU
Contact information:
Brian Vickery – EVP and Principal, Mantis Technology Group
Email: [email protected] Blog: http://brianvickery.com Twitter: dbvickeryPulse: http://pulse.mantis-tgi.com
