10 Secrets to Improve Recruiting Through Blogging
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10 Secrets to Improve Recruiting Through Blogging Erik Deckers @edeckers
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Transcript of 10 Secrets to Improve Recruiting Through Blogging
10 Secrets to Improve Recruiting Through Blogging
10 Secrets to Improve Recruiting Through Blogging
Erik Deckers @edeckers
The Job SearchIs Changing
Social media helps find qualified candidates
Social media helps find qualified candidates
Secret #1If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose.
It’s as simple as that. It doesn’t matter if you think it’s stupid.
It’s free communication, and there’s a crapload of users.
— Gary Vaynerchuk, Crush It
122.6 million122.6 million‣active number of Internet users who read blogs
(That's 53.5%)
(He is not one of them.)
Business Blogging is GrowingBusiness Blogging is Growing
Secret #2
It's about Trust & Relationships
Blogging Helps Recruiting
Blogging Helps Recruiting
•Lay out information about job expectations
•Describe company life
•Answer questions
•Help candidates self-select
•Post surveys and polls
Secret #3
It's also about
search...
#4. Keywords#4. Keywords•Title•First 4 words of copy•ONLY keywords in anchor text
•Title•First 4 words of copy•ONLY keywords in anchor text
Use Unique Keywords
“It’s in my raccoon wounds.”
#5. Backlinks
#5. Backlinks
(get it?)(get it?)
Create Backlinks
•Other blogs (comments section)
•Job postings
•LinkedIn discussion groups
•Forums
•Company website (internal links count too)
1. Write for a Clever12-
Year-Old
6. Write for a Clever12-
Year-Old
6. Write for a Clever12-
Year-Old
What should youblog about. . .
What should youblog about. . .
•The organization•The industry•Life at the company
•Job openings
7. Write Good Stuff7. Write Good Stuff
Topic Ideas
•5 Important Factors [Company] Recruiters Look For
•Why [Our Company] Values Diversity
•5 Résumé Red Flags
•5 Ways to Help Your [Company] Interview
Finding TopicsFinding Topics•Economic/job news
•Industry newsletters
•Frequently Asked Questions
•Lists from list posts
•Other blogs
•Brainstorming sessions
•Ask your networks
8. Give the people
what they want
9. Keep it short.Real short.
9. Keep it short.Real short.
Typical blog post
•350 - 450 words is fine
•1,000 words is too much
•One idea, one post, one day
•Find the "crease" where posts break
•Include photos and videos
Secret #10:Get LinkedIn
