10 Reasons: Take Control of the Grid with the Joule.System™

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    Take Control

    of the Grid

    10reasons

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    The power grid

    is about to meet

    the storage

    technolog

    revolution

    and the world will

    change forever.

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    In the recent past

    Electricit grids onl transmitted and distributed the suppl

    of electricit generated.

    Utilities had no options. Power was generated & transmitted

    through the grid to match load.

    Electricit users had no wa to control skrocketing energ

    costs during peak demand hours.

    Nowwe can store energ.

    Nowwe can integrate energ from renewables.

    Nowwe can control how we utilize power from the grid.

    Todas world depends on read access to low cost, reliablepower. High-demand peaks are increasing, and electricit

    users need new solutions to meet the energ demands of

    the future. Demand Energ has the solutions for both utilit

    operators and energ users.

    Its calledJoule.System.

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    Suppl

    10

    Electricity is

    generated

    Potential excess

    power can be

    used

    Demand peaks &costs skyrocket

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    Utilit Opertors: For utilities, the challenges of

    demand peaks are a crisis in the making. Generation and

    transmission grids are limited, and demand is growing.

    For utilities, energ storage provides three criticalfunctions:

    Anewresourcethatallowsexcessgeneratedelectricity

    to be stored and saved;

    Itcreatesareservoirofenergyavailabletothegrid

    during peak usage periods;

    Advanceddigitalinterfacesallowstoredenergyto

    smooth out the highs and lows of consumption.

    Lessen the highs and lows, and ou lessen the strain

    on vital transmission sstems, meaning longer life for

    equipment.

    Electricit Users: Electricit costs could triple or more during

    high-demand periods.

    With electricit prices skrocketing, business and buildingownersarescramblingtondwaystobalanceandcontrol

    the high-cost of demand charges during peak operating

    hours.Asimpleideaistobuyenergywhenratesarelow,and

    use that energ when peak rates hit. The answer is energ

    storage. Control the suppl, and ou control our costs. The

    solution is Joule.Sstem.

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    Capacit

    & Control

    9

    Optimize the

    electricity supply

    chain through

    better equipment

    utilization

    Improve reserve

    capacity

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    The abilit to add new generation resources to the grid is a

    challenge from both a capital and a regulator perspective.

    Regulator requirements to improve operations and lower

    carbonemissionsrequireutilitiesandbusinessestond

    was to lower energ costs and utilize renewable energ

    moreeciently.

    Utilit Opertors: The Joule.Sstem gives utilities intelligent

    power management for both load and generation, to better

    optimize capacit in the electricit suppl chain. Known

    as peak shaving, the Joule.Sstem keeps energ movingthrough the suppl chain around the clock, storing energ

    o-peakandreleasingenergywhendemandishigh.During

    the peak, demand is met from both generation and storage

    capacit. Equipment utilization is improved, and the need to

    increase energ through generation alone is greatl reduced.

    Commercil Users: Peak shaving is the answer to reduce

    demand charges and control the rising cost of energ.

    Storing energ when prices are low and using that energ

    during peak hours, gives commercial users the abilit to

    moderate or eliminate high rates during peak-demand

    periods.

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    Transmission

    8

    Relieve

    transmission

    congestion

    Integrate

    renewables

    Extend load

    carrying

    capacity of the

    transmission

    system

    Defer

    transmission &

    distribution (T&D)

    upgrades

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    Utilit Opertors:Intelligentenergystorageallowsutilities

    totakecontroloftransmissioncongestion,andstoreexcess

    energ until it is needed. This keeps wind, water, solar

    and other renewable energ generation moving through

    transmission sstems at all-peak times, building reserves for

    thenextdemandpeak.

    Congestion ReliefAsmorerenewablesaredeployed,

    congestion continues as new generation sources compete

    forexistingtransmissioncapacity.Toooftenthepower

    generated b renewable sources is lost when establishedsources of generation are in full operation.

    Load Capacity Before energ storage technolog,

    transmission loads were a series of peaks and valles

    determinedbyusageonthegrid.Integratingintelligent

    storage into a transmission sstem allows the load to be

    better managed. Equipment stresses caused b variableloads are relieved, letting transmission equipment operate

    at a more consistent level. Level transmission strain, and

    youextendthelifeofyourequipment.

    Electricit Users: Bu low. The Joule.Sstem chargesduring low cost hours, and releases stored energ during

    high-demand hours. Known as time-of-use (TOU) energ

    cost management, the Joule.Sstem gives ou the abilit

    to save during high-rate hours, or to utilize power from

    renewables like wind, water or solar.

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    Reliabilit

    7

    Even out spikes &

    surges

    Reduce nancial

    losses from

    power quality

    anomalies

    Experience

    reliability on

    demand

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    Utilit Opertors:Avoiddamagetotransmission

    equipment.Evenoutspikesandsurges,andreducenancial

    losses from power qualit anomalies. Joule.Sstem

    algorithms automaticall respond to irregular power drops

    and peaks, helping ou mitigate the risk of sstem failure.

    On the transmission & distribution (T&D) side, there are

    numerous cost-saving reasons for utilit owners to enhance

    our grids reliabilit quotient b integrating energ storage

    into our sstems. Having thousands of distributed energ

    assetsincreasesreliabilityexponentiallycomparedtoacentralized sstem.

    Butyourcustomersseeitdierently.Forthem,reliability

    and satisfaction means less annual outage hours.

    Electricit Users: When the power cant go out, stored

    energ works in concert with the local grid to prevent peak

    eventsthatcancausepoweroutages.Addingintelligent

    energ storage to a back-up power sstem, improves

    reliabilit. Scalable for an capacit load, the Joule.Sstem

    gives ou the power to keep the lights on when ou need it

    most.

    Idealfor:Apartment communities, high rises, casinos,

    senior centers, factories, data centers, hospitals,

    medical centers and more.

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    Utilization

    6

    Incorporate

    renewables

    Control power

    uctuation

    Build greener,

    more reliable

    microgrids

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    Thenextgenerationofelectricitysupplyishere.Energy

    storage sstems will unlock tremendous value in grid assets

    now being underutilized, particularl renewable generation.

    Utilit Opertors: Intheverynearfuture,energystoragewill change the wa utilities incorporate renewable energ

    generation. Utilizing energ storage dedicated to wind, water

    andsolarcreatesanexpandableeldofreadypower.This

    helps utilities better match suppl with demand.

    Commercil Users: On-site energ storage for building and

    business owners ensures use of the best rates, maintains

    read access to power, and incorporates renewable energ

    generation sources at the local level.

    Microrids: Microgrids, localized independent grid sstems,have long depended on fossil-fuel (diesel or oil) generation

    tokeepelectricityowing.Ofteninremotelocations,many

    microgrid operations have incorporated wind and solar

    generation to lower dependence on fossil-fuels. Without

    energ storage capabilities, the intermittenc of renewable

    generation can overwhelm a small grid, causing sstem

    failures or low utilization. The Joule.Sstem is changing that.

    Working like a shock absorber, the Joule.Sstem charges

    from the dnamic energ generated b wind or solar, and

    distributes an even load to the grid.

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    Operations

    5

    Streamline output

    levels for longer

    equipment life

    Make your

    back-up power

    system smarter &

    more reliable

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    Utilit Opertors: TheJoule.Systemhelpsextend

    utilit equipment life in dail use. Studies show that when

    generation output is more constant, cost-of-service is

    lowered. Fuel use, greenhouse gas and air emissions are

    reduced.Thebenetscomemoreintofocusovertime.

    Less equipment wear means lower maintenance costs and

    extendedequipmentservicelife.

    Power generation operating costs are reduced when

    generation equipment has fewer starts and stops, and

    operates consistentl at rated output levels.

    Commercil Users: Ifthesuccessofyourbusiness

    depends on consistent power, back-up sstems are a

    requirement.

    IncorporatingtheJoule.Systemintoyourback-uppower

    structure helps ou save on fossil-fuel use. When power goes

    down, and back-up generators kick in, the Joule.Sstem

    can pull power from stored energ, lessening the need for

    generation from fossil-fuels. Generators are enabled to run

    atpeakeciency.Whileotherswaitfortheutilitycompanyto

    restorepower,youcanbecondentthatyourbusinesswillcontinue in full operation.

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    Conservation

    4

    Lower

    dependence on

    fossil fuels

    Experience more

    ecient energy

    generation

    Contribute to a

    cleaner, greener

    planet

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    Lessening the carbon footprint of power generation is

    aworldwidegoaltoday.IntegratingtheJoule.System

    between generation sources and the grid helps reduce air

    emissions, decrease fossil-fuel use, impacting conservation

    insignicantways.

    Storedelectricenergygeneratedusingecientandclean

    powerplantsosetstheneedforlessecient,dirtier

    on-peak generation. When storage is integrated into a grid

    sstem, generation can be stabilized throughout a 24 hour

    cycle.Storedelectricity,chargedatnightfromecientandcleanpowerplantgeneration,canbeusedtoosetthe

    needtore-upoldergenerationsourcestomeethigh-

    demand peaks.

    Transmitting energ at night, when ambient temperatures

    and T&D loading are relativel low, reduces sstem losses.

    Then add improvements in renewables utilization, plusenhancedoperationeciencies.Theresultisacleaner,

    greener, and more productive sstem from generation to

    consumption.

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    Integration

    3

    Energy storage

    integration

    with sources

    of renewablegeneration

    may be the

    most important

    innovation of

    our time

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    Renewable energ sources are rapidl being introduced

    acrosstheglobe.Integratingintelligentenergystorageintoa

    grid sstem that includes renewables opens a new world of

    opportunities for both commercial users and utilities.

    Reduces Output Vibilit IntegratingtheJoule.System,

    intelligent energ storage eliminates the problems of

    output variabilit. Variable power generated from wind

    turbines or solar panels is fed into the storage unit, which

    outputsaconstantreliableowofenergy.

    The Solutio to Trsmissio Coestio Before

    energ storage, the utilization of renewables was limited b

    grid transmission. Toda, when a transmission grid is running

    athighcapacity,renewableswereoftentakenolineand

    their generation potential lost. The grid simpl cant handle

    theexcess.Byaddingenergystoragetothesystem,windfarm and roof-top solar generation can be stored. When

    transmission congestion lessens, stored energ is feed into

    the grid as needed.

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    Cost

    2

    Take advantage

    of variable rate

    structures

    Save on electricity

    Save on

    equipment

    replacement

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    Eer hedi tool: Inlargemarkets,utilitiesareoering

    arbitrage pricing, time-of-use and demand-rates for large

    energ users. Due to the level of volatilit these pricing

    structures present, energ usage management is critical.

    Enterthe Joule.System.Iteliminatestherisk.Thesystems

    Grid.Controller software makes intelligent decisions utilizing

    energystorage.Ituseslowcostenergytoosetperiodsof

    highdemandandexpensiveenergy.Thismitigatestherisk

    to building and business owners, allowing them to realize

    enormous savings.

    Reduce or elimite demd chres: When demand

    surges and suppl reacts to meet a dnamic load in real

    time,itcreateseventsthatsignicantlytaxthedistribution

    gridfortheutility.Theseeventscanbecomeveryexpensive

    to building owners in the form of demand charges. The

    Joule.Sstem uses stored energ to absorb these surges

    inbuildingload.Itguardsagainsttheseconditionsinaway

    thatyieldsbenetstoboththeutilityandtheend-user.

    Sve power & sve the eviromet: Better for the

    environment and for the budget, the Joule.Sstem helpsthegridworkmoreecientlyduringhigh-useandhigh-

    rateperiods.Intelligentenergystoragehelpssmoothout

    demand peaks, helping transmission equipment run more

    ecientlyandreliably.

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    Eciency&

    the Future

    1

    Greater usage

    of ecient base

    generation

    Capture more

    renewable energy

    See peak demand

    usage charges

    disappear

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    The Joule.System qualifes under many Federal & State

    Energy Eciency Programs.

    Andthisisjustthebeginning

    Tomeetthepowerdemandsofthenext20years,accessto

    energywillhavetoimproveexponentially.Avibranteconomy

    depends on it. With consumption booming, the need to

    adopt decentralized power sources and grid-scalable

    innovations is critical.

    Energ storage and intelligent grid control are innovations

    that will help meet the dnamic and growing demand for

    power. Some think we need more of the same more

    generators, more transmission lines, more distribution

    transformers. But what we reall need is more control

    achieved through a new set of tools.

    Bringing balance to current generation and transmission

    capabilitiesmeansmoreecientenergyusageandamore

    responsive grid. Were talking about greater utilization of

    energ from renewables and fossil-fuels. Were talking

    about greater control and intelligent management of

    how energ is delivered and consumed. Were talking

    aboutsmootherowofelectricitythatcreatesenormous

    ecienciesthroughthegrid,end-to-end.

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    Were talking about

    a revolution.

    The revolution of

    electricit on demand.

    Anditsaboutto

    change the world.

    Joule.Sstem

    By DEManD EnERgy

    Grid.CotrollerSoftware that manages

    megawatt, utility-scalenetworks of distributed

    devices.

    Grid.BlcerAn energy storage

    device that brings

    together advanced

    battery technology with

    an innovative power

    conversion switch.

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    The Joule.sytem i an intelligent electricity

    torage ytem.

    More than the evolution of the power grid, the Joule.Sstemis a revolution in electricit control for utilit grid operators

    and commercial end-users.

    The Joule.Sstem embodies two advanced technolog

    platforms: the Grid.ControllerTM and Grid.BalancerTM

    available as an integrated sstem or as individual

    componentstoenhanceexistingsystems.

    TheJoule.System is your complete solution.

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