10 Questions an Association CEO Should Ask Their Marketing Director
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Transcript of 10 Questions an Association CEO Should Ask Their Marketing Director
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10 Questions CEOs Should Ask Their Marketing Director
Date: Tuesday, June 17thTime: 10:15 – 11:30 a.mHashtag: #MMCCon LH1
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Introduction
Why are we here? How can this help me?
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About You
• Role
• Organization Type
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1. What do you consider to be the goal of marketing?
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2. What are you doing to optimize our marketing source mix? Are
there more “cost” effective sources than others?
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3. Do you feel we are doing a good job of cross marketing? (Are we fighting ourselves for airtime?)
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4. If you were to stop spending money on XXX, what would you put that time and money into
instead?
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5. How could additional professional development help
you do your job better?
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6. Do you think we spend the right amount on marketing? (Should we
spend more? Less?)
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7. Who is our MOST effective audience we market to?
(And how are we segmenting?)
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8. How can we learn from our successes and mistakes?
(And how have you learned from them in the past?)
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9. How can we turn marketing from an expense account to a
revenue account?
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10. How can we be more proactive and strategic?
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What are we missing?Q&A, Comments, Feedback?
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Contact UsScott OserPresidentScott Oser [email protected](301)279-0468@scottoser
Bill Scott, CAEExecutive Director/CEOCouncil for Resource [email protected](202)822-0750