10 Proven Strategies to Raise More Money on GiveMN
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Transcript of 10 Proven Strategies to Raise More Money on GiveMN
TEN PROVENSTRATEGIESTO RAISE MOREON GIVEMN.ORG
JEFF ACHENDIGITAL STRATEGIST
SARAH RICHTERSENIOR ASSOCIATE OF PARTNERSHIPS
GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.
GiveMN is an independent 501c3 support organizationof the Minnesota Community Foundation, which is an
affiliate of Minnesota Philanthropy Partners.
Include a Call to Action Status Widget QR Codes Donation Widget Donate Now
Button Email signature Find us on
www.givemn.org
Recurring gifts Thank you emails Thank you videos
Bring donors back
a.k.a. social fundraising
Fundraising pages on GiveMN
Make your page digitally ‘sharable’
Grow Peer-to-Peer Fundraising
Link Offline Events to Online Fundraising
Team campaigns Mobile QR Codes Foster “dual
channel” donors
Use Video to Connect
Webcam Smartphone Photo slideshow Causevox
storytelling guide Purchasing royalty
free music
http://www.startstorytelling.com/
www.premiumbeat.com
Do a GiveMN Page Audit
Audit 2x a year Helps improve your
page standing in GiveMN search results
Update copy, photos, videos, etc.
Delete old project pages
Create a Mobile Strategy
Use QR Codes Communicate your
mobile page Use the pledging
feature Social networking is
mobile
Include GiveMN in your emergency response plan
Project pages for emergency response
GiveMN matching grant feature
Use GiveMN Mobile
Facebook and Twitter
Use Facebook to Drive Donations
Facebook is a huge source of traffic online and via mobile
GiveMN/Razoo Facebook Widget
Tell stories, explain the need, then link to your GiveMN page
Give to the Max Day
Use strategies 1-9 from this presentation
Sign up for our GiveMN e-newsletter
Follow us on Twitter, Facebook