10 points for publishers to focus on in 2017
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Transcript of 10 points for publishers to focus on in 2017
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10POINTS FORPUBLISHERS TO FOCUS ON IN 2017
www.luminadatamatics.com
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Effective use of keywords & targeted book marketing
MARKETING
4INCREASING VISIBILITY
4AUTOMATION
4SOCIAL MEDIA
Marketing automation drives a 14.5percent increase in sales productivity
Social media AD spending is likely to exceed $35 billion in 2017
POINTS FORPUBLISHERS TOFOCUS ON IN 201710
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4Mobile Learning on the rise480% of internet users own a Smart phone 4Mobile users cite adaptability, flexibility and instant access via apps4Demand for interactive material and multi-lingual text
GOING MOBILE
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4Better market insights 4Excellent guide to which books to push in the marketplace4Superior analytics
CONSUMER BEHAVIOR
POINTS FORPUBLISHERS TOFOCUS ON IN 201710
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456% of publishers concerned about quality of content 4Errors caused by automated digital conversion 4Publishers should focus on quality of output
QUALITY CONTROL
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4Changing Political landscape 4Election of Donald Trump & Brexit makes 2017 an uncertain market4Publishers should focus on new rights acquisition
SECURING NEW RIGHTS
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4The Chinese state-owned publishing Zhejiang Publishing United Group became the fifth Chinese publisher in the global top 504By 2020, it's estimated that India's literacy level is projected to reach 90%, providing new opportunities for publishers
GROWING INDO-CHINA INFLUENCE
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MORE MULTI-MEDIA INVESTMENT 4Research shows that people are 64%-80% more likely to buy a product after watching a video about it4Audiobooks sales in the U.S. and Canada jumped 21% in 2015 from the previous year 4Better audience engagement and higher retention rate
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GO BEYOND DIGITAL 4More focus on Augmented Reality and Virtual Reality 4Pokemon Go, was a sensation in 2016, with an estimated 500 Million downloads4Formats present opportunities for publishers due to immersive storytelling and an interactive experience
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4Publishers seek to bring overhead expenditures down4Streamline editorial and production process 4Simplify production workflow4Lower costs for better ROI
MORE PUBLISHING PLATFORMS
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4Bookstores sales rose 2.5% in 2015, marking the first time since 2007 that sales in the sector were up 4Sales rose more than 10% from 2015 than in 20144Larger number of independent book stores have contributed to these sales
RISE OF INDEPENDENTBOOK STORES
www.luminadatamatics.com
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