10 of the best marketing automation tools for your business
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Transcript of 10 of the best marketing automation tools for your business
What does marketing automation exactly mean?
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According to Forrester, marketing automation is defined as tooling and
process to generate business
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Marketing automation can also: improve potential buyers propensity
to purchase, manage customerloyalty, increase alignement
between marketing activity and revenue.
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If you’re a marketing professional, you’ll fall in love with marketing
automation.
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It will also make your life a lot easier !
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But when is the right time to invest in marketing automation?
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Hubspot states that you can investwhen: 1. you’re churning out
inbound marketing content that’shighly effective. 2. you hav a steadyinflux of organic and new leads. 3, you’re ready to expand your reach
and scope.
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And to help you get more insights about the subject, here are 10 of the best marketing automation software
available today:
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Hubspot: a powerful but easy to use marketing platform.
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It integrates: . Social media publishing and monitoring. .
Content management, seo, contacts, marketing automation, email
marketing and analytics.
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It has a mobile app that runs on both ios and android platforms to let you use all of its desktop application
functionality
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And lets its users transmute theirmarketing strategies, from outbound
lead generation to inbound.
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Infusionsoft: great for smallbusinesses and is an all in one
platform
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Key features: . Lead capture can beautomated. . Deals are closed fasterthrough list organization and email
follow up automation. . E-commerce store management is streamlined
through its integration of inventory, fulfillment and billing in a single hub.
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It has a mobile app « snap by infusionsoft »
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Key features: . Email marketing. . Lead generation and lead
management. . ROI reporting. . Sales intelligence. Social marketing
solutions to sales and marketing professionals.
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It’s an all in one platform which: . Gives you and your sales team a
detailed view of clients and prospects activity history. . Has an
ios app for iphone that lets youaccess your pardot records even
when on the go
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Key feature/ . Targeting & segmentation. . Content marketing
& social marketing. . Campaignmanagement & sales enablement. .
Marketing measurement, Lead management, and customer lifecycle
marketing.
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It also features, eloca university: . A resource offering online courses thatcover an extensive range if subjects. . Have a seamless integration with
salesforce. . And a WYSIWYG interface that lets you build HTML emails, forms, and landing pages
simply and easily.
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Its subdivided into 4 categories: 1, marketing automation for b2b
marketing and lead management. 2. Consimer Engagement marketing for email and campaign management. 3
real time personalization for messaging across channels. 4, and marketing management for yourbudgets and marketing calendar.
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It easily integrates with leading crmapplications, allowing sales
profesionals optimum visibility intotheir sales funnel.
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Key features: . Marketing automation, email marketing. .
Landing pages, list management, forms. . Website visitor tracking, A/BTesting, lead nurturing, reports and
analytics. . Lead scoring, social media management, CRM
integration, and inbound marketing.
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It also: . Offers a mobile app act-onmobile to access key marketing
information anytime, anywhere. . Integrates seamlessly with CRM
solutions like salesforce, SugarCRM. . Has a reverse IP Lookup Reports to
view reports of daily visitors.
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It integrates: landing pages. . Email marketing. Press release. . Social
media management. And Analytics.
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Key features: . Recommendationengine, buying signals, social CRM. .
Local listing, web analytics, email A/B testing. . Email CRM, social
analytics…
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Outmarket allows users to launchcross-channel campaigns from a
single dashboard.
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Key features: . Landing pages, email marketing, lead management and
segmentation reports and analyticsconnectors. . A mobile app that runson the android platform exclusively. . A drag and drop landing page and
form builder, ready to use templates, and email
autoresponders.
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It also: . Supports drip marketing and email personalization. . Providescampaign analytics. . Track clicks & has a WYSIWYG email editor. . And
offers built in email templates.
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To manage leads, leadsquaredenables website visit tracking, lead scoring, activity history and sales
email tracking.
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Its motto: customers are individuals, campaigns should be, too.
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The software sales and marketingprofessionals and automated way to
convey personalized one to one messages accross marketing
channels.
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It offers customization control and exposes knowledgeable developers
to process codes: . Integratedsegmentation. Cross-channel
execution. . Real-time interaction management. And operational
reporting. . A drag-and-drop interface which is straightforward
and easy to grasp.
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IT exposes knowledgeabledevelopers to process codes
allowing them to configure nearlyeverything.
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Key features: . Drag and drop program builder. . Decision diamond
logic. Send time optimization for programs. . Lead route action, telesales step, direct mail step,
centralized scoring… etc
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It has a mobile application that runson IOS which allows its feature« Engage » to capture contacts.
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The silverpop pop-in app enablesremote data collection using an
ipad,r even without internet connection, for upload into the
Engage database late.
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