10 MORE ORACLE ELOQUA HACKS - RainFocus · 10 MORE ORACLE ELOQUA HACKS Sarah Kumlin + Pat Slavin...
Transcript of 10 MORE ORACLE ELOQUA HACKS - RainFocus · 10 MORE ORACLE ELOQUA HACKS Sarah Kumlin + Pat Slavin...
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10 MORE ORACLE ELOQUA HACKS
Sarah Kumlin + Pat SlavinDigital Experience Optimization
April 2017
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WHO WE ARE
Sarah Kumlin
@sarahpkumlin
Marketing Automation
Pat Slavin@patslavin
Technology Operations
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PTC is a global technology provider
of field-proven solutions and the
leading IoT and AR platform.
We transform how companies
create, operate, and service
products.
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#1 Quickly assess email’s responsive capabilities
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#2 Making the most out of the new Canvas UI
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#3 Keeping registrations from getting complicated
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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE
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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE
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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE
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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE
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3RD PARTY PLATFORM LOGIN THROUGH CUSTOM EMAIL LINKS
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#4 Finding assets you don’t know the name of
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EMAILS
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FORMS
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LANDING PAGES
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#5 When contacts can’t be shared
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SOLUTION: NURTURE FLAGS
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#6 Smart search using special character
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SLM_SPM_FA&D
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"SLM Creo Illustrate Infographic Email 1"
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"SLM Creo Illustrate*
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*webcast
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#7 Targeting contacts that engage on social media
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USE API TO LEVERAGE TWITTER DATA FOR KNOWN CONTACTS
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#8 Mass updating contact fields from Shared List
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#9 Balancing Opt-In Ease and Global Compliance
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SOLUTION: SIMPLE FORMS AND SYSTEM CHECKS
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#10 Completed campaign quick fix
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QUESTIONS?
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