10 mistakes brands should avoid on Social Media #mkbeirut
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Transcript of 10 mistakes brands should avoid on Social Media #mkbeirut
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10 Mistakes That Companies Should Avoid on
Social Media
#MKBeirut
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Hello!Tweet me @Shusmo
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1- They don't Listen
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Monitor Keywords: Brand Name Sector Competitors
Monitor Hashtags
Monitor Influencers
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2- They forget to Engage
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Engage to be engaged
72% of People Who Complain on Twitter Expect a Response Within an Hour (HubSpot)
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3- Usually forget to be
Social
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Go offline
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4- No Content Strategy
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Organic Reach Post Frequency Content Strategy: Brand content – Sector Content – Social Content
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5- Ignore Real-Time Marketing
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Have a plan Be Ready Listen
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A 15-person social media team (copywriters, a strategist, and artists ready to react)
to any situation in 10 minutes or less.
2013 Super Bowl
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Beyonce's 'Formation' helped boost sales 33% at Red Lobster
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6- Automation
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Just don’t do it
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7- Lack of Security
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Page roles 2-step verification Never start a profile under a company name
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8- No Crisis Management Plan
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Time Response time Decision makers Know when to take it offline
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9- No clear KPIs
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You have to measure you progress For each goal there has to be an indicator
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10- Mind your Hashtags and
frequency of posts
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2 Hashtags on Twitter and Facebook Up to 11 on Instagram Facebook Post lifespan is around 3 hours Tweet lifespan around 20 minutes
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CREDITS
Special thanks to all the people who made and released these awesome resources for free:
➜ Presentation template by SlidesCarnival➜ Photographs by Death to the Stock Photo (
license)
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Thanks!Any questions?
You can find me at:@ShusmoKhaledElAhmad.com