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10-Minute-a-Day Social Media Strategy
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Transcript of 10-Minute-a-Day Social Media Strategy
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10-Minute-a-Day Social Media Strategy
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How long will this take?
• A successful social media strategy can be implemented in about 10 minutes a day
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Definition of Success
• Providing information about services and events to students
• Interacting with students• Less push, more pull – being helpful without
100% emphasis on advertising
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Solution
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Why facebook
• Students are already there and using its features to interact and comment
• Easily share information, invite people to events and interact
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Creating an account
Can add friends from mailing list
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I recommend:
• Either a personal profile or a Fan page because:– Your updates appear in friends’ “news feeds”
• I prefer a personal profile– Can add friends from your mailing list of students– Can adjust privacy settings, so you can post
information just for your students (passwords, etc.)
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The Strategy
• Sharing information– Where do you find content?– Where and how often do you post?
• Create events– How?
• Interact with students– Public messages and interactions– Private messages
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But first…
• Get started by creating a Facebook account• For your career center
– To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services)
• Or for one counselor at your office who will be the “face” of your office– This counselor can use his/her name
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Sharing information - Where
• Where: Your wall (there are other places, but this is the easiest)
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Sharing information - What
• Can share thoughts, videos, links, photos, events
• Can also ask questions• Share things that would be valuable
to students
Type thoughts or questions here
Photos Videos Events Links Share your status with your network – your Facebook friends
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Content ideas
• Links to resources at your career center website
• Articles you’re reading• Take-aways from conversations you’ve had
with students• Careers.alltop.com – headlines from top
career blogs
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Sharing information - Frequency
• Average about once a day• Between 3-10 posts per week• Enough so people know you post new things,
but not so much that you clutter your friends’ news feeds
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Interacting with information
• Friends can interact with your information in a couple of ways (and you can interact with them, too)
Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back.
The “like” function is especially helpful to
determine what topics catch your friends’
interest, and to gather feedback.
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Events -Where
Click the Events tab to see the event options
Clicking Create Event will open an easy-to-use form where you can include details about your event
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Events - Frequency
• Between 1 and 4 per month• People will feel overwhelmed (and possibly
annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event
• Be selective about which events you publicize
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Interacting with Events
• Invite guests who can RSVP
• Guests can post messages, photos, links and videos to the event page
• Guests can also invite others to come (great for spreading the word about your event)
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Interacting with Students - Where
• Previous slides have discussed some public ways you can interact with students – Wall messages– Events
• You can also interact privately with students through the Facebook messaging system, which works like e-mail
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Interacting with Students - How
• What if a student posts something inappropriate on my wall?
• You have the option to remove anything, including things posted by others, from your wall
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Interacting with Students - Frequency
• If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook
• This lets you respond with immediacy, without having to check the account throughout the day
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The 10-Minute Strategy - Timeline
• Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes)
• As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)
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Can we help you?
• Optimal Resume is happy to help our clients with social media strategy.
• E-mail me:– Kelly Giles, Social Media Strategist– [email protected]