10 Lessons from my

1.5 years

experience in the

Digital Industry Rajashree Das, Community Manager, Simplify360

#1. Perseverance One of the greatest qualities

required to survive in this

industry. All plans don’t work

out the way you speculate.

Certain efforts do not yield

instant results and it might be

quite frustrating. Under such

circumstances, patience is what

will keep you motivated to carry

on.

#2. Spontaneity No doubt planning and

strategizing is very important

especially while dealing with

clients; defining clear goals and

aligning all activities towards it.

However, many a time critical

situations arise which demands

you to ideate in a short time.

This is when your spontaneity

skills are tested.

#3. Consistency You can’t expect to achieve

results without being consistent.

It requires months or years of

dedication to seed a positive

thought in someone’s mind. To

make your target audience feel

good about you, you need to be

consistent in what message you

want to convey to them.

#4.Punctuality

They say a thing loses its value

when not done in time. Who else

can explain this better than a

marketer? Time is everything;

be it client deliverables or a

release on industry trends. A

digital marketer needs to be up

on his feet at all times.

#5. Being Emphatic You might be going through a bad

phase in your life or maybe you are

in a bad mood just for the day;

nonetheless it is better to keep your

head clear when you are

communicating with your audience.

The language one uses tells a lot

about what kind of thoughts you are

building in your audience’s minds; and

you do not want to spoil your efforts

over just one day of mess. While

analyzing and responding to

audience’s queries, it is a good

practice to put oneself in their shoes.

#6. Communication skills

One of the most important

aspects of a good marketer

is to be good with

communication, be it verbal

or written. You do not want

your content to lose out on

its quality because of poor

grammar.

#7. Learning from mistakes

Every day is a new challenge. Every

day is a new chance. This is something

which is applicable to people from all

walks of life. Never let failures,

loopholes and your weaknesses

overshadow your good qualities. We

all are humans, none of us are

perfect- it’s okay to have a few flaws

but it’s more essential to overcome

them with your positive side and learn

from experiences.

#8. Being crazy is good You like to wear your shirt out or

draw oddest conclusions from a

given scenario? You might be

called crazy, weird, nerd or a

freak. But remember, you are the

one to come up with ideas which

nobody else could even think of.

You are creative and you

definitely have a long way in the

industry.

#9. Discipline and organization

A digital marketer, more specifically a Community Manager,

needs to work round the clock- in such a case you don’t want to

miss out on your personal life or be deprived of stuffs which you

love to do. Therefore, it is very important to develop an

organized method of how you want to keep up with your daily

activities, both personal or professional and not lose out on

things which hold value in your life.

#10. Growing your network

It’s not always about what or when, many a times it’s about the

‘who’. Along with brands, build a profile for you. Be an

individual you want to be. Stay connected with people, online and

offline. Meet up people, attend events, conferences, seminars and

webinars not just for the purpose of learning the subject but to

be able to meet and know more people- the people you want to

get connected with.

THANK YOU

FOR YOUR TIME.

Hope you liked this

slide.

Rajashree Das Community Manager, Simplify360