10 July 2002 Thailand e-Commerce Strategies 1 Thailand E-Commerce Strategies in relationship with...

Thailand e-Commerce Strategies 110 July 2002

Thailand E-Commerce Strategies

in relationship withNational Economic & Social Development Plan

andNational ICT Strategies (IT 2010 & ICT Master

Plan)

Somnuk Keretho, Ph.D.*Director, Electronic Commerce Resource Center (ECRC)National Electronics and Computer Technology Center

(NECTEC)Thailand

“UNCTAD Expert Meeting on Electronic Commerce Strategies:The Basic Elements of an Enabling Environment for E-Commerce”

Geneva, Palais des Nations10 – 12 July 2002

*Also an assistant professor in Computer Engineering,

Kasetsart University, Thailand.

Thailand e-Commerce

Strategies 210 July 2002

Presentation Outline

National Social & Economic Development Plan

National ICT Policy Framework: IT 2010 National ICT Master Plan (2001-2006)

A Vision of Knowledge-based and Sustainable Society

E-Commerce Strategies Implementing the Vision Conclusion


Thailand ICT Strategies and Practices

Aligning national ICT policies, strategies and work programs with

The 9th National Economic and Social Development Plan

Thailand e-Commerce


The 1st National IT Policy: IT 2000

Endorsed by the Cabinet in Feb 1996

National IT Committee (NITC) is institutionalized.Awareness: 1995-1996 were declared the National IT Years.

Thailand e-Commerce


IT2000IT2000 - National IT Policy

GOODGOVERNANCE

Sustainable Economic Power

in Southeast Asia

NATIONALINFORMATION

INFRASTRUCTURE

HUMANRESOURCE

Social Equity and Prosperity

Environmental-friendly Society

ITIT--ENABLED THAILANDENABLED THAILAND

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Improvement Opportunities for IT2000

The Leaders from the very top are needed. The Prime Minister is the NITC chairman. Government CIOs Program is a strategic move.

Integration with other development policies Stakeholders from both private & public must

participate from the beginning Implementation/Action Plans must be explicit.

Measuring/Monitoring Mechanisms are needed.

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Policy Coherence/Integration

IT 2010: National IT Policy Framework National ICT Master Plan (2001-

2006)

The 9th National Social and Economic Development Plan (2001-2006)

Thailand’s Vision Towards the Knowledge-based and Sustainable Society/Economy

+

Thailand e-Commerce


Timeline for IT2010 and the five-year National ICT Master Plan

96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11

IT2000 (1996-2000)

IT2000 (1996-2000)

IT2010 Policy (2001-2010)

IT2010 Policy (2001-2010)

National ICT Master Plan2001-2006

National ICT Master Plan2001-2006

Ninth National Economic and Social

Development Plan 2001-2006

Ninth National Economic and Social

Development Plan 2001-2006

Year

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Guiding Principle

Sufficiency Economy“Through his caring leadership, His Majesty has earned the abiding love and profound respect of his people, and through his thinking he has laid the foundation for and inspired his country’s development strategy. His Majesty’s philosophy of a "sufficiency economy" now lies at the heart of Thailand’s development thinking, and indeed it will serve as the blueprint for the country’s next economic and social development plan.”

“The "sufficiency economy" philosophy centres on the concept of moderation and self-reliance. It sets out to shield the country from external shocks, and discourages exploitation of others. Its values include honesty and integrity. It seeks to achieve balance and justice.”

Source: UNCTAD X Conference Statement, Expression of appreciation to His Majesty the King of Thailand, Bangkok 12-19 Feb 2000. http://www.unctad-10.org/pdfs/ux_td388.en.pdf

http://www.unctad-10.org/pdfs/ux_td388.en.pdf








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National IT Policy Framework:National IT Policy Framework: IT2010

Towards the Knowledge-based & Sustainable Towards the Knowledge-based & Sustainable Economy/SocietyEconomy/Society

BuildBuildHuman Human CapitalCapital

PromotePromoteInnovationInnovation

Strengthen Strengthen Information Information

Infrastructure Infrastructure && IndustryIndustry

KnowledgeKnowledgeBased Based

EconomyEconomy

endorsed by National IT Committee

in Oct 2001 www.nitc.go.th

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National ICT Master Plan


Thailand E-Commerce Strategies and Experiences

Thailand e-Commerce


E-Commerce Policy FrameworkEC for Entrepreneurs Competitiveness

EC for Exports of Trade & Services, EC for Domestic Consumption

E-Commerce Asthe National Trade Strategy

E-Commerce Asthe National Trade Strategy

Promote the

EC deployment among

business sectors

Promote the

EC deployment among

business sectors

Build Trust &Confidence

Build Trust &Confidence

Governmentrenovates &

creates market

Governmentrenovates &

creates market

Create an environment for fair

competition and protect consumers

Create an environment for fair

competition and protect consumers

Participate proactively with EC-related international forumParticipate proactively with

EC-related international forumPublic hearingand governmentendorsed in 2000

EC Strategyis integratedwithin IT 20101.

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E-Commerce Strategies

1. International EC Strategy• EC as the National Trade Strategy• Sector-Specific Policies to Promote EC• Integrated International Trade & EC Policy

2. Awareness Strategy3. Legal & Regulatory Strategy4. Payment & Security Strategy5. EC Measurement and Monitoring6. EC Promotion for SME7. Human Capacity Building 8. Infrastructure

• Network Infrastructure• Technical Standards &

Protocols/Interoperability

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Strategic Areas of EC Development

ElectronicCommerceStrategies

Prime Movers e.g.ISPs, Marketplaces, SME’s

Sectoral industries

International

Info Resources

R&D

Taxation

ManpowerInternetTelecom

Infrastructure

ConsumerProtection

IPR

Privacy Law

E-transactionLaw

Payment Standard Issues

Authorizationand Certification

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Legal Framework

Electronic Transaction Law (incorporating Digital Signature) enacted since Nov 2001

Information Infrastructure Law* According to Section 78 of Thailand

Constitution, a Universal Access Law could ensure

accessibility and equitably for all citizens. Data Privacy Law*

Computer Crime Law*

Electronic Fund Transfer Law***These bills are under reviewed by the cabinet**This law is in a drafted stage by stakeholders

.

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Economy at the Grass Roots LevelA holistic-approach development

Financial & Healthcare One million baht loan for each village (~70,000 villages)

30-baht Universal Health Care ProjectInfrastructure, Awareness Creation & Education “Internet Tambons”

Internet Access for all 7,000 district administrative offices Thailand “SchoolNet Project” Community-Access Services “Telecenter Project”Product Development, e-Marketing, e-Commerce “One District (Tambon), One Product” (OTOP) e-Commerce for OTOP e.g. ThaiTambon.com


Infrastructure & Accessibility

Sustainability & Scalabilityto ensure expandability,

affordability, portability and adoptability

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Internet in Schools

According to UNDP Human Development Report 2001,“Making New Technologies Work for Human Development”,

SchoolNet Thailand is the first nation wide, free-access network for education in South-East Asia.

Narrowing the Digital Divide

Internet

2 Mbps5.6 Mbps

4,300 Schools are now online

CAT

TOT

SchoolNet Access is available free of charge to schools nationwide. Phone call is USD 0.10 per call everywhere

Targeting5,000 Schools by the endof 2002

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Content Creation

“I” over “T”

“I”nformation is more important than “T”echnology.*

*Also a policy emphasized the Prime Minister.

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Digital Library for SchoolNet

Collaboration with Kasetsart University To create educational web sites in Thai language for secondary schools

students Classified into 7 academic subjects;

1000 lessons Computer Science Mathematics Physics Biology Chemistry Environment Engineering

http://school.net.th/library/

KasetsartUniversity

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http://school.net.th/library/

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Community Empowermen

t

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“Internet Tambons” Internet access centers (PCs, Intranet work

for Ministry of Interior, and Internet access for community) at all district offices (~7,000 tambons) End of 2001: 1,000 offices already connected. End of 2002: 3,000 offices more End of 2003: the rest of 3,000 offices

25 information/database systems are also developed to provide useful contents and serve the work of Department of Local Administration, Ministry of Interior (MoI).

Infrastructure


E-Commerce for the Grass Roots Level

E-Commerce forLocal Products and Local

Tourist Attractions

Thailand e-Commerce


www.ThaiTambon.com Supported by Prime Minister Thaksin

Shinawatra, and Community Development Department (MoI) Content development about products

champions of each district July 2002: 4,256 districts - 14,586 products,

6,103 local tourist attractions and 41,907 web pages

Products from community (e.g. house wives, farmers, local handicraft groups, etc.)

End of 2002: All 7,000 districts will be included.

Content Development

For i-Commerce

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Thailand e-Commerce


Arts and cultural productsReady for the world-wide markets: Quality & Standards Development

Hand-painted benjarong bowls.

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Thailand e-Commerce


E-Commerce Maturity Model3 levels of Development

i-Commerce Products Information available on the web,Buying and selling on the usual (analog) channel e.g. telephone, and fax

c-BusinessIntegrating/Collaborating with the back office information systems, e.g inventory and financial systems,and connecting with business partners

t-Commerce Ordering the products online (online transaction),E-Payment could be available online.

1.

3.

2.

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E-Commerce for Rural DevelopmentCommunity-access centers - Pilot

Projects

E-MailE-Commerce of Local Products

E-Tourism

Telephone/Fax

E-Education

Printing Services

News Services

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“e-Commerce Telecenter” Pilot Project

for Community Products and Local Tourist Attractions

Community Access Centers e.g. telephones, fax, Internet access points

Collaborative spirit with the community Information suitable to the need of the community Information available from the community Education, e.g. SchoolNet, Community Training Products Development, e.g. standards, packaging Marketing & Management Logistics and Delivery Payment Transaction

Research/Study e.g. Social and economics impacts of IT in rural areas

Thailand e-Commerce


Community owned & operated Telecenters – Pilot Projects

Collaboration between many agencies, such as NECTEC, Community Organization Development Institute (NGO), Private Company (under the project funded by CIDA)

Pilot implementation prior to the enactment of National Information Infrastructure Law*

*According to Thailand’s Constitution Section 78:It is the responsibility of the State to provide

information infrastructure universally and equally accessible to all.

Thailand e-Commerce


NECTEC Telecenters Project

Starting small & Learning from communities Concerning social issues, not technology issues Looking from the community perspectives/needs

Community Opinion, Ownership & Operation 4 pilot projects in 4 provinces: Lampang,

Pisanulok, Surin, and Chantaburi. Information Access & E-Commerce Services Business Model Study, e.g. logistics, stocks Social Impact Study, e.g. impact analysis

An initiative to bridge the digital divide in local community

Telecenters are operatedby monks/temples, schools, NGO’s offices, post offices,and Tambons offices.


E-Commerce Strategiesfor specific-industrial

sectors

E-Commerce for Fashion (Gems, Jewelry, Clothes, etc.)

E-TourismB2B e-Commerce (e-Distribution)

are among the most successful e-commerce sectors in Thailand

Thailand e-Commerce


“Trust & Confidence” Samples Of Some Successfule-Business Practices

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Lessons Learned from successfulB2B e-Commerce Business Modelscould be adopted, adjusted and promoted for other industrialsectors.

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Conclusion

PM Thaksin Shinawatra’s Policy Development at the Grass Roots Level Bridge the digital divide gap with IT, but Emphasize more on the “I” than buying the

“T” Focus more on content and skills than purchasing technology

Local Heritage/Wisdom and Education Revolution towards Knowledge-based Economy

IT 2010 combined within the 9th National Social & Economic Plan (2001-2006)

Thailand e-Commerce


Conclusion – Key Factors

e-Leaderships Prime Minister, Government CIO’s,

government/private sectors get involved, … National IT Framework and

Implementation Mechanisms Legislation Development Information Infrastructure Content & Information Services

Development Human Resource Development


The Challenge is in

“Implementing the Vision.”

Thailand e-Commerce


Thank you

For more information

www.ecommerce.or.thwww.nitc.go.th

www.nectec.or.th

Somnuk Keretho, Ph.D.Director, Electronic Commerce Resource Center (ECRC)National Electronic and Computer Technology Center

(NECTEC)[email protected]

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