10 Insights from Spikes Asia
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www.hyperisland.com 10 Insights from Spikes Asia, 2014
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Following an intense 4 days at Spikes Asia 2014, here are some of our insights and takeaways. We were able to meet some amazing influencers in the digital world.
Transcript of 10 Insights from Spikes Asia
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“The future is not about work/life balance, it’s about work/life integration.” Melanie Cook, Head of Strategy, SapientNitro Singapore and Hong Kong
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It's important to understand the canvas of digital and weave it within a human context.
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“Be part of a team, not a committee.“- Graham Fink, Chief Creative Officer, Ogilvy & Mather China
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Our approach to technology is moving towards closer and more personal conversations with our customers.
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“Technology has disrupted our daily lives, resulting with "in the box thinking" - the box being our phones.” - Philip Phelan, National Strategy Director, SapientNitro Australia
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Asia is the place to be for digital, with new markets growing in Vietnam, South Korea and Sri Lanka.
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“Biofabrication is here. What does that mean for brand packaging?” Philip Phelan, National Strategy Director, SapientNitro Australia
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“Take more risks. Have more fun.” - Graham Fink, Chief Creative Officer, Ogilvy & Mather China
