10  Ideas  to  

Improve  Your  LinkedIn  Profile  

1.  Your  Profile  Photo  •  Add  a  photo!  It  is  proven  to  bring  14  ?mes  more  views,  hence  more  

contacts.  •  Pick  a  professional  photo.  Aim  at  conveying  your  energy  and  

charisma.  No  vaca?on  pic.  •  If  possible  have  a  photographer  take  it  with  natural  light,  a  neutral  

background,  a  relaxed  pose,  a  determined  look  and  a  big  smile.  •  A  prop  related  to  your  field  can  aGract  aGen?on  but  use  it  wisely.  •  Photoshop  can  be  used  on  a  few  details  to  op?mize  the  image.  

2.  Your  Header  Photo  

•  A  header  photo  can  look  aGrac?ve  and  help  differen?ate  your  profile  as  this  feature  is  underused.  

•  Pick  a  set  up  related  to  your  field.  Here  are  free  photos  selected  by  TheMuse  bit.ly/MuseLbkg  

3.  Update  Your  Profile  

•  Like  a  résumé  update  your  info:  ?tle,  summary  and  experience.  Write  a  current  experience  even  if  you’re  unemployed.  

•  Freelancers/Salespeople:  present  your  business  to  poten?al  clients.  •  Verify  that  the  logos  of  companies  appear  when  typing  their  name.  •  Highlight  your  achievements  and  include  some  stats.  •  Op?mize  the  keywords  you  use:  skills,  soYware  so  recruiters  can  

find  you.  Avoid  overused  words  (crea?ve,  driven,  expert,  etc..)  

4.  Op?mize  The  Details  

•  Claim  your  custom  url!  You  can  customize  it  in  the  se^ngs:  linkedin.com/in/firstnamelastname  

•  Be  crea?ve.  You  can  also  include  images  of  projects  like  a  poraolio.  •  Nothing  to  add?  Think  volunteering  experiences,  awards,  

languages,  cer?fica?ons  (for  instance  Coursera)  •  Proofread  please!  •  LinkedIn  helps  you  op?mize:  a  complete  profile  gets  an  “All-­‐Star”  

level  (see  symbol  on  the  top  right  corner  when  edi?ng  your  profile).  

5.  Expand  Your  Network  

•  Add  all  your  connec?ons!  Think  of  your  rela?ves,  friends,  alumni,  current  and  former  colleagues  and  all  the  clubs  and  networks  you  belong  to.  

•  Invite  new  connec?ons  regularly!  The  day  aYer  a  networking  event,  check  out  people  you  connected  with.  Verify  invita?ons.  

•  Don’t  overdo  it!  Connect  only  to  people  you  know.  

6.  Recommenda?ons  

•  Ask  for  recommenda?ons!  When  someone  congratulates  you  on  a  project,  don’t  be  shy  and  ask.  

•  Write  recommenda?ons!  It  works  both  ways.  •  Endorse  people  honestly  on  the  skills  you  know  they  have.  

7.  Contribu?ons  

•  Be  a  writer!  Post  updates  on  a  regular  basis  in  your  field.  •  Link  to  your  professional  blog  if  you  have  one  or  write  ar?cles  on  

LinkedIn  if  you  don’t.  Share  your  professional  website  or  relevant  updates  from  your  connec?ons.  

•  Note  that  you  can  publish  short  updates  on  TwiGer  at  the  same  ?me  of  your  post  by  clicking  the  buGon.  

8.  Boost  Your  Ac?vity  

•  Don’t  forget  to  like  and  comment!  This  is  a  network  and  some  valuable  discussions  are  taking  place  so  jump  in.  

•  However  don’t  answer  to  math  problems  and  other  non  professional  discussions.  

•  Follow  your  target  companies:  this  shows  your  interest  to  recruiters.  

9.  Join  A  Group    

•  Search  for  relevant  groups  in  your  field!  Then  select  a  couple  and  join  them.  The  logo  will  be  displayed  on  your  profile.  

•  Check  also  if  the  recruiters  you  target  belong  to  a  group  and  join.  •  Be  ac?ve!  Check  what’s  happening  within  these  groups  and  answer  

regularly  a  couple  of  ques?ons.  Don’t  promote  directly  a  product  and  avoid  spam.  

•  Ask  if  you  need  insights,  once  again  it  works  both  ways!  

10.  Premium  Membership  

•  You  can  pay  a  monthly  fee  (op?onal)  to  access  addi?onal  features.  •  A  Premium  member  can  notably  send  InMails  which  allow  to  

contact  someone  outside  one’s  connec?ons.  •  This  also  gives  unique  insights  like  who  visited  your  profile  and  the  

keywords  used  to  find  you.  •  Finally  when  applying  to  a  job  your  applica?on  is  featured  first.  

Recap  10  Ideas  to  Improve  Your  LinkedIn  Profile  

LinkedIn  is  a  global  social  network  gathering  400  million  professionals  (to  date  -­‐  2016).  Ini@ally  set  to  connect  candidates  and  hiring  companies  it  has  become  a  plaBorm  to  do  business.  

1.   Your  Profile  Photo  2.   Your  Header  Photo  3.   Update  Your  Profile  4.   OpBmize  The  Details  5.   Expand  Your  Network  

6.   RecommendaBons  7.   ContribuBons  8.   Boost  your  AcBvity  9.   Join  A  Group  10.  Premium  Membership  

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