10 geboden van sociale media - Ondernemen in Vlaanderen 2011
51
Stefaan Lammertyn - Pixular - @slk8500 Thursday 27 October 11
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Transcript of 10 geboden van sociale media - Ondernemen in Vlaanderen 2011
Stefaan Lammertyn - Pixular - @slk8500
Thursday 27 October 11
Thursday 27 October 11
Thursday 27 October 11
Thursday 27 October 11
Websites
Content Management Systemen (CMS)
E-mail marketing
Hosting
Social Media
Stefaan Lammertyn & Patrick Maes
[email protected] 25 46 44
www.pixular.be
Thursday 27 October 11
Vaststellingen
#02 > Sociale media: Definitie & VaststellingenInleidingThursday 27 October 11
Photo by elston - http://flic.kr/p/Mnf9T
InleidingInleidingThursday 27 October 11
Photo by lindacq - http://flic.kr/p/5xnpUX
InleidingThursday 27 October 11
WE ZIJN HALFWEG
InleidingThursday 27 October 11
Digitaal is het nieuwe normaal
InleidingThursday 27 October 11
Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm
InleidingThursday 27 October 11
STAND VAN ZAKENSeptember 2011
• Facebook: 4.318.620 (+19%)
• Netlog: 3.439.849 (+7%)
• LinkedIn: 933.082 (+40%)
• Twitter: 105.000 (+61%)
• Google+: 10.990 (+22% t.o.v. juli 2011)
Bron: http://bvlg.blogspot.com/
#02 > Sociale media: Definitie & VaststellingenStand van zakenThursday 27 October 11
Photo by skyloader - http://flic.kr/p/8EEp4V
KANUW
LEVENVERANDEREN
Thursday 27 October 11
De 10 geboden van SOCIALE MEDIA
Thursday 27 October 11
Photo by jpmatth - http://flic.kr/p/a8fjQQ
GIJ ZULTLUISTEREN
Thursday 27 October 11
LUISTEREN
• Wie?
• Wat?
• Waar?
• Wanneer?
• Waarom?
#01
Gebod 1: Gij zult luisterenThursday 27 October 11
Gebod 1: Gij zult luisterenThursday 27 October 11
LUISTEREN
• Google Alerts
• Social Mention
• Tracebuzz
• Engagor
• Radian6
#01
Gebod 1: Gij zult luisterenThursday 27 October 11
Photo by cliff1066™ - http://flic.kr/p/5Mf7xA
GIJ ZULT UWDOELSTELLINGEN
BEPALENThursday 27 October 11
DOELSTELLINGEN
• Klantentevredenheid verhogen
• Visibiliteit & naambekendheid
• Marktonderzoek
• Expertise
• PR
• Recrutering
• ...
#02
Gebod II: Gij zult uw doelstellingen bepalenThursday 27 October 11
DOELSTELLINGEN
Zorg dat jouw doelstellingen passen in de globale marketing strategie
van jouw bedrijf
#02
Gebod II: Gij zult uw doelstellingen bepalenThursday 27 October 11
Photo by contemplative imaging - http://flic.kr/p/6pLTXu
GIJ ZULT UW DOELGROEPEN
DEFINIEREN
Thursday 27 October 11
DOELGROEPEN
KlantenParticulieren
Prospecten Pers
Overheid
JongerenSenioren
Consumenten
#03
Bedrijven
Sollicitanten
Gebod III: Gij zult uw doelgroepen vastleggenThursday 27 October 11
GIJ ZULT UW KANALEN
INRICHTENThursday 27 October 11
KANALEN #04
Gebod IV: Richt uw kanalen inThursday 27 October 11
LEG UW BENCHMARKS
VASTPhoto by steve loya - http://flic.kr/p/2h3DRh
Thursday 27 October 11
#05MEETPUNTEN
• Website bezoekers
• Fans op facebook
• Offerte aanvragen
• Volgers op Twitter
• Persaandacht
• Interactie op FB
• ....Gebod V: Gij zult uw doelgroepen vastleggen
Thursday 27 October 11
GIJ GAAT U ORGANISERENPhoto by police5151 - http://flic.kr/p/6gXUcq
Thursday 27 October 11
ORGANISEER
• Draagvlak binnen de organisatie
• Sensibiliseer
• SM-coördinator
• Richtlijnen
• Acties & reacties
#06
Gebod VI: Gij zult u organiserenThursday 27 October 11
GIJ ZULTINTEGRERENPhoto by Vermin Inc - http://flic.kr/p/4ymfpb
Thursday 27 October 11
INTEGREER
• Zowel off-line als on-line
• Website - nieuwsbrief - ...
#07
Gebod VII: Gij zult de sociale media integrerenThursday 27 October 11
Thursday 27 October 11
ZOEKT UW FANS/FRIENDS
FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8
Thursday 27 October 11
F-FACTOR
• Word of mouth > world of mouth
• Wie staat achter jouw bedrijf of merk?
• Ga partnership aan > ambassadeurs
• Verwen jouw fans!
#08
Gebod VIII: Zoekt uw fans opThursday 27 October 11
Thursday 27 October 11
Thursday 27 October 11
Thursday 27 October 11
VERTELT ANDEREN
UW VERHAALPhoto by Images by John 'K' - http://flic.kr/p/6kfzwS
Thursday 27 October 11
CONVERSATIE
• Dedecteer interessante issues
• Intervenieer en help
• Geef antwoorden en durf vragen te stellen
#09
Gebod IX: Gij gaat de conversatie aanThursday 27 October 11
ORGANISEREN
GIJ ZULT ANALYSEREN &
BIJSTURENPhoto by Willamor Media - http://flic.kr/p/88r8UC
Thursday 27 October 11
OPVOLGING
• Doelstellingen gehaald?
• Waarom (niet)?
• Wat deden we (niet) goed?
• Bijsturen waar nodig
#10
Gebod X: Gij zult analyseren en bijsturenThursday 27 October 11
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Pixular.beThursday 27 October 11
En wat hebben we vandaag geleerd ?
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Thursday 27 October 11
Maak Content voor uw Publiek
en maak uw Publiek Content
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#10
Thursday 27 October 11
HAVE FUN!Photo by CarbonNYC - http://flic.kr/p/5YNZLo
Thursday 27 October 11
. . .Photo by janineomg - http://flic.kr/p/7Lsz4B
Thursday 27 October 11
Photo by coconinoco - http://flic.kr/p/8g9p1o
6. ToekomstThursday 27 October 11
ZORG DAT SMGEEN SM WORDT
Photo by philippe leroyer - http://flic.kr/p/8eArtT
#11
Thursday 27 October 11
@
Thursday 27 October 11
Contact
Vragen, opmerkingen of suggesties?
Stefaan Lammertyn/Pixular
www.sm4kmo.be
Volg ons ook op Twitter:@slk8500
#SM4KMO
Thursday 27 October 11
