10 Essential Insights for Marketing Professionals, with Idris Mootee
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Listen to the full interview at www.33voices.com/idris-mootee/audio IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking. He's the author of 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals.
Transcript of 10 Essential Insights for Marketing Professionals, with Idris Mootee
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Idris MooteeCEO of Idea Couture, a global innova-tion firm with offices in San Francisco,
Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading ex-
pert on applied design thinking, Idris speaks on strategic innovation, devel-oping strategic foresights, and busi-
ness model design through the appli-cation of Design Thinking.
@IdeaCouture
Stream interview Watch videoWatch videoNo.1
Your brand is the manifestation
of the alignment betweenyour promise and your business strategy.
Stream interview Watch videoWatch videoNo.2
To differentiate your brand, go beyond functional excellenceand stand for something with deep meaning.
Stream interview Watch videoWatch videoNo.3
At the intersection of these two questions
lies your brand promise:
Stream interview Watch videoWatch videoNo.3
At the intersection of these two questions
lies your brand promise:What is the deep need that we satisfy?
Stream interview Watch videoWatch videoNo.3
At the intersection of these two questions
lies your brand promise:What is our core competence?
Stream interview Watch videoWatch videoNo.4
Positioning your business for growth?
Design it to emulate:
Stream interview Watch videoWatch videoNo.4
Positioning your business for growth?
Design it to emulate:American productivity
Stream interview Watch videoWatch videoNo.4
Positioning your business for growth?
Design it to emulate:European elegance
Stream interview Watch videoWatch videoNo.4
Positioning your business for growth?
Design it to emulate:asian speed
Stream interview Watch videoWatch videoNo.5
Design thinking is the strategic use of creativity.
use it to ignite your corporate renewal.
Stream interview Watch videoWatch videoNo.5
Design thinking is the strategic use of creativity.
use it to ignite your corporate renewal.
33voicesIdris Mootee - Design Thinking
Stream interview Watch videoWatch videoNo.6
Storytelling anchors all design thinking; it’s what brings your brand promise to life.
tell it often.
Stream interview Watch videoWatch videoNo.7
If you don’t define the value you’re adding,
your competitors will -
and it’s likely to be inferior.
Stream interview Watch videoWatch videoNo.8
Want to build a culture of innovation?
Encourage rapid prototyping and reward failure.
Stream interview Watch videoWatch videoNo.9
Admired brands strive to build meaningful relationships that foster
curiosity, trial and love.
Stream interview Watch videoWatch videoNo.10
A product is easily copied by a competitor,
A brand is unique.
Really reflect...
What role does your brand play in your customer’s life?
Really reflect...
