10 Elements of_SEO-Most Small Businesses Overlook

Write Words MarketingWrite Words Marketing

10 Elements of Search Engine 10 Elements of Search Engine Optimization (SEO) Many Optimization (SEO) Many

SMB’s OverlookSMB’s Overlook


SEO is Complex

Some important SEO components that web writers handle are:

•“On page” elements

•“Behind the Scenes” code


1-- Content

Your content matters.

How it’s written, what it says to your prospects and what keyword

terms it uses.

Google suggests you have a minimum of 250 words per page. AND, they need to be the “right”

words.


2-- Header 1 Tags (or H1)

Technical term for the headline at the top of your web pages.

A good headline is benefit focused – meaning it focuses on your visitor and uses the words they use.

Here’s an example, “How a Small Business Can Boost Website Traffic by 37%”.


3: Meta-data

“Meta-What?” This is important “behind the scenes” content.

Each of your web pages needs a meta-title and description for an SEO boost. – They need to include the keyword term identified

for that page.

– You get around 8 words for the title and 175 for the description.


4- Design• Design is important but not the

MOST important thing.

• Focus on ease of use and a “clean” look.

• Skip the Flash (it’s not mobile friendly).


5--Loading Time

How often have you abandoned a site because

it wouldn’t load quickly? Tons of graphics and outdated technology like Flash can slow your site down.


6-- Responsive Design

• Keeps your site Smartphone and tablet ready.

• 88% of local search is on mobile devices. Make sure your site shows well.


7-- Social Media

• Your social media “likes”, shares etc. matter

• They’re considered “social proof” by search engines

• Develop a solid social media strategy to determine where your audience is and show up there consistently.


8-- Bounce Rate

• How long do people stay on your website?

• If your visitors land there and leave quickly (“bounce”), you’re not meeting their needs in some way.

• Questions to ask:– Does the content need rewriting?

– Is the website hard to navigate?


9-- Internal Links

• Do you link your webpages to one another? This helps Google keep your site “together” by letting it know they’re related.


10-- External Links

• A huge component of good SEO

• These are the links coming into the site from other sources. Quality links matter.


The Wrap Up

If you pay attention to these 10 elements, chances are you’ll be far ahead of your competition.

You’ll see more traffic and increased sales.


Let’s Connect!• www.jenphillipsapril.com• [email protected]• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter

About Write Words MarketingA web writer since 2004, Jen helps small to medium

businesses and nonprofits develop an effective online presence through integrated marketing. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.

10 Elements of_SEO-Most Small Businesses Overlook

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