10 Easy Ways To A Bigger Audience[1]
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Transcript of 10 Easy Ways To A Bigger Audience[1]
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10 FREE WAYS TO INCREASE YOUR ONLINE AUDIENCE
APSE June 2009Pittsburgh, Pa.
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ONE.MORE. CLICK.
What “audience” is all about:
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Who’s your marketing department?
It’s
YOU!
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Pickle? Tomato? Facebook!
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The well-known
and the more obscure
1. NETWORK AND PROMOTE!
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Networks and aggregators
Facebook.com (fan pages, too)
MySpace.com Twitter.com LinkedIn.com MiGente.com Hi5.com BlackPlanet.com
Flickr.com Pictopia.com YouTube.com Fark.com Digg.com Reddit.com Del.icio.us MediaTakeOut.com Drudge Report
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PhotosVideos (mogulus.com)Art elements (word clouds, wordle.net)Games (quizzes, http://www.mystudiyo.com/create)
Chats (CoverItLive.com)
2. Creation Station
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Unmute your audience!
3. Comment Control
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4. Find the hidden e-mail lists
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5. Give Community Bloggers a Voice
Chron.ComHamptonRoads.ComYour.hub.com
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Meet your audience – face to face!
6. “Citizen Jane” Projects
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7. Find the Fanatics!
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Columnists must be bloggers, too.
8. Blog it!
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9. Multimedia: The Big Tease
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10. Know your metrics
Kyle Tucker’s audience:
How’d they get here?
• Direct links • TechSidelin
e.com • Google
search • MySpace
Where do they live?
• U.S. • Canada • Great
Britain • Germany
Who’s the Internet provider?• Cox • Verizon • Comcast • Road
Runner
What’s the browser?• IE7• IE6• Firefox• Safari
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And one last thing:
DIY!
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ONE.MORE. CLICK.
What “audience” is all about:
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Poynter-McCormick Change Leaders Fellowship Program
The Poynter Institute
McCormick Foundation
The Virginian-Pilot, PilotOnline.com
Deb Markham, producer, HamptonRoads.com
Credits:
PilotOnline.com