10 Easy SEO Tips for Business

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Optimize Your Website for Google and Bing 10 Easy SEO Tips for Business By @firecatsue
  • date post

    12-Sep-2014
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    Technology

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Susan Price of Firecat Studio offers these 10 tips for helping Google, Bing and Yahoo find and index your site for keywords that matter to you. Includes advice for hiring SEO providers that work in your best interest - not theirs. Presented May 2, 2012 to San Antonio Business Journal Business Owners Success Series attendees (B.O.S.S.).

Transcript of 10 Easy SEO Tips for Business

Page 1: 10 Easy SEO Tips for Business

Optimize Your Website for Google and Bing

10 Easy SEO Tips for Business

By @firecatsue

Page 2: 10 Easy SEO Tips for Business

What Is SEO?

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Natural SEO vs. Paid SEMSearch Engine Optimization

• NATURALLY RELEVANT RESULTS

• On-site coding & tags• Content strategy• Social media profiles and

links• Directories• Professional Association

listings• Continual

Search Engine Marketing• PAID PLACEMENT• Google AdWords• Bing/Yahoo AdCenter• Pay-per-click• Daily Budgets

Today’s Focus

Do SEO First

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Anatomy of a Search Result

HTML Title Tag

Meta Description Tag OR first text Google

finds

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#1: HTML Title & Desc Tags

http://searchwritten.com/title-tags-explained.html

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#2: Target some Keywords

• Google’s Keyword Tool

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#3: Friendly Domains & URLs

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#4: Register for the Locals• Google Places• Bing Local Listing Center• Yahoo Local

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#5: Link Social Media Profiles

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#6: Consider Blogging

•First, try social media

•Put your site in a content management system (CMS)

•Leverage OPC — “other people’s content”

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#7: Talk About What You Do

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#8: Craft Content for Extra Mojo

•Headings

•Linked text

•URLs

•Domains

•Video

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#9: Maintain Your Pace

•Search engines reward fast-loading sites

•Don’t cheap out on hosting

•Keep your content fresh

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#10: Repeat what Works

• Google Analytics or other metrics• Figure out what keywords pull best• Use a URL shortener/tracker to track relative popularity of links shared* bit.ly

• Watch the referring domains and URLs in your metrics

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Google Analytics

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Watch for Snake Oil

Apply Credibility Tests to Enthusiasts, Vendors

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Run Away!• We’ll get you the #1 spot on

Google, no problem!• “EVERY business needs ___.”• Let’s focus on PAID search right

away…• First you need a blog…• Let’s get you going in Facebook &

Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …

• We’ll buy your domain, set you up in our systems….

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More Like It• “Let’s see how people are

getting to your website now.”• “Are you Local, Nationwide, Worldwide?• “Are you paying Yellow Pages or

another vendor to manage this for you now?”

• “What are you trying to accomplish?”• “Are you doing some Social Media?”• “How often does your content

change?”• “Is your website ready for the traffic?”