10 Crawlability Overlooks That buried Your SEO Efforts

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10 Crawlability Overlooks that buried your SEO efforts

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By Sandeep Arora

• Broken Links

• Poor Internal Linking

• Complex URL

• Dynamic Pages

• Code Bloat

• Error in Robots.txt

• Orphan Pages

• Moving Your Site (301)

• No Site Maps

• Fancy Technology


• Users & Search Engines cannot get to relevant Content.• Can be penalized with lower ranking.

Sites with many broken links face the followingproblems.

Timeout

404 Not found

401 Unauthorized 403 Forbidden

500 Internal error

• Broken Links



Over creativity can stop the Bot.

• Link in Image

• Link using Dynamic JavaScript

• Image Link in Flash

Bot

• Poor Internal Linking



If you decide to use dynamic pages(i.e. the Url contains a "?" character) be aware that not every search engine spider crawls dynamic pages as well as static pages.• It helps to keep the parameter short and the number of them few.

Dynamic URL

Session ID's in URL

Session generated URL's

Complex URL's

• Complex URL



Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.• If you have search engine worthy content reachable only after user input in forms - have it on different static pages reachable by spiders.

User name

Password

ASPX Page Static HTML Page

BotCreate Static Pages for bot


• Dynamic Pages


• Code Bloat

Increase your content to code ratio - it gives you a better chance of getting a good ranking for your page.

Move java script code to external file

Javacode.src



Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.

• Error in Robots.txt

Bot Robot.txt

Private

Admin



You have pages on your site which are not linked to any other pages.

• Orphan Pages

Make sure every page is linked by at least one static text link.

Orphan Page



You changed the URL of a page and forgot to inform Search Engines.Use 301 redirect for permanent changes.

• Moving Your Site (301)

Web server

301 Redirect

The site has moved.New URL is http://www.coolcamera.com



The best way to ensure crawlers can access all pages on your site is to create and submit a sitemap to search engines.

• No Site Maps

Bot

Website

OverviewResearch

Products

Legacy Pages

Dynamic Pages

New Pages



Fancy Features can prevent Search engines from 1) Seeing All your Content2) Following (crawling) all the links

• Fancy Technology

Ajax

FramesDHTML



Hire Us

Content CreationInteractive FlashGraphics

Search Engine Optimization

Website DevelopmentBlog Setup and Customization.

Contact us at [email protected]

Social Media Optimization


• Nagpur, is centrally located in India.• Is the fastest growing Tier III city.• Has 35 Engineering Colleges.• Low cost to do business.• VizEdu.com is a Telezent Blog.

We are passionate to make you successful.

• We can help you.• Attractive Prices.• Personal Service.

Individual Small Business

• Telezent will be your outsourcing partner.

Big Corporation

• Outsource your content development, SEO & SMO to us.


[email protected]

By Sandeep Arora


10 Crawlability Overlooks That buried Your SEO Efforts

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