10 Core Ideas for marketing in hard timesCore delivers ‘Inspiring Commercial Solutions’. Ideas not only rooted in an

understanding of the core business reality and goals, but ones that provide a strategic and creative springboard into the future. These 10 Core Ideas are thought starters based on conversations with some of our clients including News Ltd, The Australian

Heart Foundation and Drinkwise Australia amongst others. If you are a senior executive confronted with unusual and challenging strategic issue we’d love to start a

conversation and we’d love to hear your feedback. Contact: Duncan Wakes-Miller, Managing Partner duncan@coreideas.com.au or call us on +612 9211 6373.

1. Remain steadfastly loyal to core values, without exception

2. Embrace external relationships; customers, suppliers and distributors

3. Understand value, perceptions have changed

4. Make price a strategy, not a tactic

5. Use ‘creativity and brand’ as a weapon

6. Market first, share second, volume third

7. Elevate the importance of employee initiatives

8. Redefine ROI

9. Panic slowly

10. Act today, plan for tomorrow

1. Remain steadfastly loyal to core values

2. Embrace existing relationships

3. Understand value;

perceptions have changed

4. Make price a strategy, not a tactic

5. Use “creativity and brand” as a weapon

6. Market first,share second,volume third.

7. Elevate employee initiatives

8. Redefine ROI

Panic

9. Panic slowly

10. Act today,but plan tomorrow

10 Ideas to keep

the wheels turning

About CORE

Founded in early 2008 and based in Sydney,

Core is a strategic and creative communications business.

With a strong environmental and social conscience

(not as a fashionable business statement, but as a guiding principle)

Core comprises an experienced team of experienced brand marketing professionals

who are steadfastly committed to “Inspiring Commercial Solutions”.

www.coreideas.com.au