10 Commandments of UX

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10 Commandments of UX

description

A brief overview of 10 UX ideas. This was written for a mixed audience (ux and non-ux).

Transcript of 10 Commandments of UX

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10 Commandments of UX

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1. Understand

the User’s Perspective

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“You are not the user. Neither is your boss.”

Jessyca Frederick

Director of Product Management, ThisNext

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User Interface

Logic

Data

How we see our

product

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User Interface

Logic

Data

User Interface

Magic

How we see our

product How the user sees it

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2. Understand the Goal

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What problem are we trying to solve?

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What problem are we trying to solve?

Identify THAT…

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What problem are we trying to solve?

Identify THAT…

THEN formulate solutions.

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3. Avoid Over-thinking

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Seriously. Stop it.

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Most of the time, more is not better. It’s just more.

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Unless there’s a DOT regulation, aim for 80% of

the audience.

We can always go back and add if there is a need.

Most of the time, there’s not.

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4. Simplify

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Google

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Google

Apple

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Google

Apple

Most Websites

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Google

Apple

(Why I will always have a job)

Most Websites

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Actually… most of the time it is.

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5. Context is King

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•Where is the user?•What is their frame of mind?•What is their time frame?

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•What does the user expect?

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6. Innovate, Do Not Imitate

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Innovate = dream up as many possible solutions as you can think of.

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Innovate = dream up as many possible solutions as you can think of.

Don’t just do what the other guy does.

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Do not Imitate…

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Do not Imitate…But if you do, be smart.

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Do not Imitate…But if you do, be smart.

oAre they successful?oDo they have good research?o Is it a like product?

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7. Consider All Then Trim

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All solutions should be considered.

Not all solutions should be used.

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Which solutions only address fringe?

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Which solutions only address fringe?

Which solutions don’t have good ROI?

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Which solutions only address fringe?

Which solutions don’t have good ROI?

Which solutions aren’t expected by the user?

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Which solutions only address fringe?

Which solutions don’t have good ROI?

Which solutions aren’t expected by the user?

Trim those.

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8. Plan Before Design

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Lack of planning = expensive + illogical

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9. Balance Needs

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What UX Aims For…

Biz

Obje

ctiv

e

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Biz

Obje

ctiv

eTech

Con

sideration

s

What UX Aims For…

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Biz

Obje

ctiv

eTech

Con

sideration

s

Customer Needs

What UX Aims For…

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Biz

Obje

ctiv

eTech

Con

sideration

s

Customer Needs

What UX Aims For…

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10. Question, question,

question

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UX Fav Questions• What are we trying to solve for?• • • • • • • •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• • • • • • •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• • • • • •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• WWUD? (what would the user do?)• • • • •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• WWUD? (what would the user do?)• Is there a better place for this to live?• • • •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• WWUD? (what would the user do?)• Is there a better place for this to live?• Is this consistent with our standards?• • •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• WWUD? (what would the user do?)• Is there a better place for this to live?• Is this consistent with our standards?• Is this best practice?• •

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• WWUD? (what would the user do?)• Is there a better place for this to live?• Is this consistent with our standards?• Is this best practice?• What does the user expect?•

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UX Fav Questions• What are we trying to solve for?• Is there a different way to do this?• Is this necessary?• WWUD? (what would the user do?)• Is there a better place for this to live?• Is this consistent with our standards?• Is this best practice?• What does the user expect?• Have we accounted for all scenarios?

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Questions?

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10 Commandments1. Understand the user’s perspective2. Understand the goal3. Avoid over-thinking4. Simplify5. Context is king6. Innovate, do not imitate7. Consider all, then trim8. Plan before design9. Balance needs10.Question, question, question

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