10 Commandments of UX

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    01-Jul-2015
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A brief overview of 10 UX ideas. This was written for a mixed audience (ux and non-ux).

Transcript of 10 Commandments of UX

  • 1. 10 Commandments of UX

2. 1.Understandthe Users Perspective 3. You are not the user. Neitheris your boss.Jessyca FrederickDirector of Product Management, ThisNext 4. How we see our productUser InterfaceLogicData 5. How we see our product How the user sees itUser InterfaceLogicDataUser InterfaceMagic 6. 2.Understand the Goal 7. What problem are we tryingto solve? 8. What problem are we tryingto solve?Identify THAT 9. What problem are we tryingto solve?Identify THATTHEN formulate solutions. 10. 3.Avoid Over-thinking 11. Seriously. Stop it. 12. Most of the time, more isnot better. Its just more. 13. Unless theres a DOTregulation, aim for 80% of theaudience.We can always go back andadd if there is a need.Most of the time, theres not. 14. 4.Simplify 15. Google 16. GoogleApple 17. GoogleAppleMost Websites 18. GoogleAppleMost Websites(Why I will always have a job) 19. Actuallymost of the time it is. 20. 5.Context is King 21. Where is the user?What is their frameof mind?What is their timeframe? 22. What does the userexpect? 23. 6.Innovate, Do Not Imitate 24. Innovate = dreamup as many possiblesolutions as you canthink of. 25. Innovate = dream upas many possiblesolutions as you canthink of.Dont just do what theother guy does. 26. Do not Imitate 27. Do not ImitateBut if you do, be smart. 28. Do not ImitateBut if you do, be smart.oAre they successful?oDo they have good research?oIs it a like product? 29. 7.Consider All Then Trim 30. All solutions should beconsidered.Not all solutions shouldbe used. 31. Which solutions only addressfringe? 32. Which solutions only addressfringe?Which solutions dont have goodROI? 33. Which solutions only addressfringe?Which solutions dont have goodROI?Which solutions arent expectedby the user? 34. Which solutions only addressfringe?Which solutions dont have goodROI?Which solutions arent expectedby the user?Trim those. 35. 8.Plan Before Design 36. Lack of planning =expensive + illogical 37. 9.Balance Needs 38. What UX Aims For 39. What UX Aims For 40. What UX Aims ForCustomer Needs 41. What UX Aims ForCustomer Needs 42. 10.Question, question, question 43. UX Fav Questions What are we trying to solve for? 44. UX Fav Questions What are we trying to solve for? Is there a different way to do this? 45. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? 46. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? WWUD? (what would the user do?) 47. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? WWUD? (what would the user do?) Is there a better place for this to live? 48. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? WWUD? (what would the user do?) Is there a better place for this to live? Is this consistent with our standards? 49. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? WWUD? (what would the user do?) Is there a better place for this to live? Is this consistent with our standards? Is this best practice? 50. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? WWUD? (what would the user do?) Is there a better place for this to live? Is this consistent with our standards? Is this best practice? What does the user expect? 51. UX Fav Questions What are we trying to solve for? Is there a different way to do this? Is this necessary? WWUD? (what would the user do?) Is there a better place for this to live? Is this consistent with our standards? Is this best practice? What does the user expect? Have we accounted for all scenarios? 52. Questions? 53. 10 Commandments1. Understand the users perspective2. Understand the goal3. Avoid over-thinking4. Simplify5. Context is king6. Innovate, do not imitate7. Consider all, then trim8. Plan before design9. Balance needs10.Question, question, question 54. brookebrooks.comtwitter: stillatulsagirl