10 Commandments

© Robosoft Technologies 1996 - 2016 – Confidential Document

of Gamification

Gamification?What is

Gartner defines gamification as 

the use of game mechanics and experience design to digitally engage and motivate people

to achieve their goals“

”

marketing channelsDifferent

01Social media

04Long format video

02Mobile

05Gamification

Gamification?Why

The answer is quite simple – It drives motivation.

Gamification with GamingThou shalt not confuse

Gamification |ˌɡeɪmɪfɪˈkeɪʃ(ə)n|

noun [ mass noun ]The process of adding games or game-like elements to something (as a task) so as to encourage participation.

Game |ɡeɪm|nounA competitive activity involving skill, chance, or endurance on the part of two or more persons who play according to a set of rules, usually for their own amusement or for that of spectators.

1

Gamification down thy user's throatsThou shalt not force

Many individuals many ideas

Participation should be encouraged not imposed

Forced participation may reduce motivation

2

badges and rewards is GamificationThou shalt not assume that just implementing

Gamification is a scientific approach

Integrate it to your “customer delight plan”

3

Gamification as an after-thoughtThou shalt not implement4

You have a plan to fail, if you fail to plan“ ”Do not treat gamification as an add-on

Make it a part of your overall strategy

thy product to implement GamificationThou shalt focus on thy user and not just

Ultimately the user will determine whether the strategy is a success or not

5Remember your audience

destination but rather as a journeyThou shalt not treat Gamification as a

Gamification is not the Holy Grail to User Retention and Engagement.“ ”

6

'one-size-fits-all' approachThou shalt not take the

To execute your gaming strategy you may need

orThird party gamification platforms Customization

7

honest to thy usersThou shalt be

Remember the 3 Rs of gamification: Reward, Retain, Re-engage.

8

the perfect Gamification strategy for thy product

Thou shalt go beyond digital, if needed, to implement

Some of the best gamification strategies were executed in the non-digital 1980s

In today’s scenario users can be engaged via mobile games or app

Higher engagement levels result in healthy ROI

9

to execute thy Gamification strategyThou shalt choose the right development partner

The cheapest or the quickest is not necessarily the right development partner

Domain expertise and experience in executing gamification strategy is a must

10

The right partner to execute your gamification strategy can be like a moat between you and your competition.

“”

ABOUT US

© Robosoft Technologies 1996 - 2016 – Confidential Document

We help businesses plan, design and build amazing mobile and digital experiences in a connected universe.

WHO WE ARE

We believe in creating experiences which engage users emotionally. We call it Emotion Engineering & Design.

Game Design Art & Animation DevelopmentWe work closely with our client-partners to define a game right from the concept stage to a full-fledged game design based on consumer understanding and the partner’s business strategy.

Our art and animation team brings in their knowledge in 2D and 3D & experience of working with the world’s best in each and every project.

We bring to life some of the most innovative and unique game concepts through our development expertise across technologies and platforms, which is second nature to us.

OUR SERVICES

SELECT WORK

VOOT - VIDEO ON DEMAND FOR VIACOM18

Platform: iOS, Android

Devices: iPhone, Android phone

Our Services: Development

Viacom18, a global leader in entertainment, chose Robosoft to develop a mobile first Video-On-Demand app that would have 17,000 hours worth of exciting content for its audiences. And we delivered Voot, a best-in-class, easy to use VOD app that everyone in the family can enjoy.

VOOT

VIDEO ON DEMAND FOR VIACOM18

DHOOM:3 THE GAME

Platform: iOS, Android, Windows, Blackberry Devices: iPhone, iPad, Android, WP8 & Blackberry

Our Services: Design and development

Developed by Robosoft & 99Games in collaboration with YRF studio ,the game provides the player with an opportunity to don the digital avatar of the hero of the popular Hindi film, Dhoom: 3, chased by cops. The game has clocked 25million downloads across platforms, won several awards and featured extensively across App Stores & geographies.

DHOOM:3

THE GAME

DANCE WITH MADHURI

Bollywood superstar Madhuri Dixit wanted to give back to the world by teaching everyone to dance free of cost. Robosoft helped her create Dance with Madhuri, an online platform for dancers to learn, perform, and interact. Users can view streaming videos of dance courses on their desktop, tablet, and smartphone. It was also to be a destination for dancers to network and enhance their career.

Platform: iOS, Web Devices: iPhone, iPad, Web Our Services: Strategy, design and development

© Robosoft Technologies 1996-2014 – Confidential Document

KEY CLIENTS: GAMING AND ENTERTAINMENT

1400+ apps developed

1 2

200 million+ downloads

3200+ apps featured in Apple’s ‘New & Noteworthy’ section

4 5 6Several prestigious global awards

500+ employees

20 years of development experience

HIGHLIGHTS

CONNECT WITH US.

© Robosoft Technologies 1996 - 2016 – Confidential Document