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Cut-through in business often comes from doing the unexpected, bucking tradition and creating your own bold frontiers.

Meet some of the rule breakers: 10 visionary leaders who, against the odds, made bold strategic moves and ventured to unlikely places.

A TV show on your phoneJerry SeinfeldComedian Jerry Seinfeld ignored the advice of experts and made his online comedy show Comedians in Cars Getting Coffee 18 minutes long, rather than the recommended five minutes. Now, 40 million hits later, he’s still laughing.Caption: Comedian Jerry SeinfeldREAD MORE

Did you know?The Comedians in Cars Getting Coffee audience is made up of mostly 18- to 49-year-olds, who actually watch the show on a variety of devices from game consoles to Apple TV, tablets and smartphones, Kindles and Nooks.

Every role flexibleTelstraTechnology is making flexible work so easy to organise that Australia’s biggest telco, Telstra, has adopted it as a company-wide policy.Caption: Telstra CEO, David ThodeyREAD MORE

Did you know?Employees place a high value on workplace culture and work-life balance. A 2013 joint study by PwC, the University of Southern California and London Business School found that a significant number of people – Gen Y and non-Gen Y alike – were willing to forgo pay and career progression for more flexible work hours.

Capital raising for China pushBellamy’s OrganicIt’s a David and Goliath story of a small Tasmanian baby formula and food company – Bellamy’s Organic – that took on multinational giants Nestle and Danone. Caption: Bellamy’s Organic CEO, Laura McBainREAD MORE.

Did you know?China has cracked down on the flow of imported milk formula, reportedly reducing the number of foreign brands from 1000 to fewer than 100 since introducing tighter registration and audit controls in May 2014. Experts say companies that distribute rather than make formula will find it more difficult to gain access; clean and safe suppliers will be increasingly able to tap into the booming Chinese demand.

Completely changing the business modelGetty ImagesWhen Getty Images opened the floodgates, allowing bloggers, Pinners and Instagrammers free access to its library of 50 million photos, it solved a problem for itself and posed an audacious challenge to its competitors.READ MORE

Did you know?Globally 1.8 billion images are being uploaded to social media every day. According to venture capital firm Kleiner Perkins Caufield & Byers, this trend will continue to grow as new real-time platforms such as WhatsApp and SnapChat emerge.

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Tesla MotorsWhen Elon Musk, the CEO of electric car company Tesla Motors, unlocked his patents his strategy was to grow the electric car industry, with his company riding high on the sustainable wave of market growth.Caption: Tesla Motors CEO, Elon MuskREAD MORE

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Did you know?Electric cars aren't selling nearly as well as many predicted. Research suggests a host of reasons—including a high price tag, misconceptions about the cars, lack of charging station infrastructure—and ineffective government incentives.

Ventures in MyanmarPollenizerMyanmar’s new digital capability is unleashing unprecedented opportunity in a country so long starved of it. Start-up incubator Pollenizer is kick-starting the process.Caption: Pollenizer CEO, Phil MorleREAD MORE

Did you know?South Korea has the fastest internet speed in the world. According to Akamai Technologies’ internet report, South Korea enjoys an average peak connection speed of 72.1 megabits per second. The global average peak connection speed is 25.4 megabits per second.

Mass becomes boutiqueUnilever / T2When tea giant Unilever (think Lipton, Bushells) decided to enter the rapidly growing premium tea market, they went straight to the top and bought T2, Australia’s market-leading boutique chain.READ MORE

Did you know? Kenya may be a coffee-producing nation but less than 1 per cent enjoy the brew.Africa’s major coffee drinkers are in the former French-governed territory of Algeria.Graph: Tea or coffee – who likes what?

Pedalling more dataStravaFree fitness app Strava realised its accumulated data on millions of real-world bike rides and training runs could be sold to urban planners to help design safer cycling and running routes.READ MORE

Did you know?The amount of data a person creates doubles every 1.5 years. According to former Amazon chief scientist, Andreas Weigend, companies can improve their products and services by leveraging the power of social data to align their objectives with their customers.

Building a league of their ownManchester City FCBacked by Abu Dhabi billions, Manchester City FC is taking its brand global by bankrolling a “City family” of football clubs across the globe. READ MORE

Did you know?The wealthiest soccer team owner on the planet is Mexican business magnate Carlos Slim Helu. According to Forbes.com, the owner of Club Pachuca (Mexico), Club Leon (Mexico) and Real Oviedo (Spain) has a net worth of A$84 billion.

Game-changing philanthropyFuture Generation Investment FundGeoff Wilson and other leading fund managers are all hoping that their $200 million Future Generation Investment Fund will revolutionise philanthropy.Caption: Paradice Investment Management fund manager, David ParadiceREAD MORE

Did you know?The Future Generation Investment Fund has raised A$200 million from investors. These funds are managed free of charge, and 1 per cent of the fund’s net assets is donated to selected children’s charities.

To read the full article – or see more bold moves – go to itbdigital.com