10 Benefits of Visual Storytelling

Studies show our brains not only process visuals faster, but they retain and transmit

much more information when it’s delivered visually. In 2016, we expect brands to

take full advantage of the infinite opportunities events and experiences present to

visually tell their story.

OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL

OF YOUR BRAIN IS ACTIVE IN VISUAL PROCESSING

OF HUMAN LEARNING IS VISUAL

Sources: The Next Web, Non Verbal Group, 3m, Wesm, Newscred, Hubspot Social Media Today.

OF ALL HUMAN COMMUNICATION IS NON-VERBAL

WHEN IT COMES TO BRAND MESSAGE RETENTION:

WORDS ONLY

WORDS + VISUAL

PEOPLE REMEMBER

OF WHAT THEY HEAR

OF WHAT THEY READ

OF WHAT THEY SEE/DO

THE AVERAGE HUMAN ATTENTION SPAN IS NOW SHORTER THAN A GOLDFISH

2012 12 SECONDS

2015 8 SECONDS

GOLDFISH 9 SECONDS

OF PEOPLE RESPOND BETTER TO VISUALS THAN TO WORDS ALONE

50%

INFOGRAPHIC

83%

10% RECALL

65% RECALL

OF YOUR SENSORY

RECEPTORS ARE

IN YOUR EYES

VISUALS ARE PROCESSED

FASTER IN THE BRAIN THAN TEXT

70%

60,000 x

40%

90%

A Brand Experience Agency / agencyea.com

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