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![Page 1: 1 Living in interesting times: Thoughts for DsPH in the 21 st Century Association of Directors of Public Health Victory Services Club,](https://reader036.fdocuments.us/reader036/viewer/2022062421/56649c975503460f9495341f/html5/thumbnails/1.jpg)
1
www.cymru.gov.uk
Living in interesting times: Thoughts for DsPH in the 21st Century
Association of Directors of Public HealthVictory Services Club, London
13th May 2011
Dr Tony JewellChief Medical Officer for Wales
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Living in interesting times
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Male deaths 1848-1871 (average) and 2009
1848 - 1871 2009
Source: Office for National Statistics
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Significant progressReports of infectious disease in England and WalesSource: Health Protection Agency
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Heart disease is next?Selected causes of death, Wales, 1969 - 2009Source: World Health Organization
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Prevention worksMale mortality from lung cancer, 1970 - 2006 Source: World Health Organization
0
20
40
60
80
100
120
1970
1973
1976
1979
1982
1985
1988
1991
1994
1997
2000
2003
2006
Euro
pean
age
-sta
ndar
dis
ed r
ate p
er
100,0
00
France
Sweden
UK
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Encourage
Enable
Engage
Exemplify
Catalyse
High excise taxesBan marketing practices
Address smuggling
(nb. Personal incentives)
NHS 'stop smoking' treatmentSmoke-free policies
Quit-linesPharmaceutical deregulation
Social marketing campaignsMore graphic warnings
Major news media assaultConstant revisiting evidence
“Denormalisation”
Smoke-free policiesClear messages from NHS
Consistent packageClear goals
Commercial arguments
The 4 E’s
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Improving quality
• Great progress in improving health service delivery and quality
• Still much work to do – learning from the best
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Changing times and the end of eras
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
The impact of poverty, neglect and hopelessness
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Non evidence-based behaviour
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Responses to human and natural tragedy
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Source: NHS SDU
At least 15,000 people died prematurely as a result of Europe’s heat wave in 2003 in France1
1. Unprecedented heat-related deaths during the 2003 heat wave in Paris: consequences on emergency departments
Jean-François Dhainaut, Yann - Erick Claessens, Christine Ginsburg, and Bruno Riou.
Crit Care. 2004; 8(1): 1–2.
Published online 2003 December 4. doi: 10.1186/cc2404.
and Bhattacharya, S. (October 2003), ‘European heat wave caused 35,000 deaths’, The New Scientist. http://www.newscientist.com/article/dn4259
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
The origins of our trade
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Fusing a new model
Biomedical model
AgeSexGenderGenetics
EducationEnvironmentCultureEmploymentLifestyle
Social Determinant model
A new approach to Public Health
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
The centrality of the DPH
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
Collegial support
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Global movements for health
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Evidence
• Evidence is vital as it can be convincing
• Doesn’t always win the argument
• Need to close the gap between policy makers and evidence through better communication
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Advocacy
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Brokerage
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
Excellence
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Tobacco killsMortality from lung cancer, 1991 - 2008 Source: World Health Organization
www.cymru.gov.uk
The future
• Demonstrate daily the importance of Directors of Public Health
• Find new and different forms of communication
• Remember to have a voice
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Diolch yn fawrThank you very much
[email protected] http://wales.gov.uk/topics/health/ocmo/?lang=enhttp://wales.gov.uk/topics/health/ocmo/?lang=cy