1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons...

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1. Why invest on SEO? In the world wherever everything is in on-line, SEO isn't a pleasant addition to your business - it’s a requirement. SEO influences virtually in fact of your business from boosting internet traffic and visibility to assembling your complete and generating top quality leads. Here are simply many reasons why you should implement SEO in your business: Sales : 94% of European online shop and admit that search engines influence their purchasing decisions a lot. Traffic: Organic search drives almost 93% of all traffic. Visibility: On average, content optimization increases brand visibility by 70%. Leads: 57% of B2B marketers confirmed that SEO has a massive impact on lead generation. Cost-Effectiveness: SEO is a lot more effective and cost-efficient than traditional marketing. Awareness: 50% of searchers who have already seen your company in the search results will click on it.

Transcript of 1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons...

Page 1: 1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons why you should implement SEO in your business: Sales: 94% of European online shop

1. Why invest on SEO?

In the world wherever everything is in on-line, SEO isn't a pleasant addition to your

business - it’s a requirement. SEO influences virtually in fact of your business from

boosting internet traffic and visibility to assembling your complete and

generating top quality leads.

Here are simply many reasons why you should implement SEO in your business:

Sales: 94% of European online shop and admit that search engines

influence their purchasing decisions a lot.

Traffic: Organic search drives almost 93% of all traffic.

Visibility: On average, content optimization increases brand visibility

by 70%.

Leads: 57% of B2B marketers confirmed that SEO has a massive

impact on lead generation.

Cost-Effectiveness: SEO is a lot more effective and cost-efficient than

traditional marketing.

Awareness: 50% of searchers who have already seen your company in

the search results will click on it.

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2. Who we are?

We are one of the most growing company in Bangladesh. We have lot of

experienced & BASIS award winner people in our company.

We are such an organization that will listen to its customers, understand their

business strategies, and helps them to achieve business goals by putting together a

flourishing plan, therefore changing the way of the customers doing business online.

As we believe in 100% transparency, you will be able to keep track of our work all

the time in a customized dashboard provided by us. Our SEO Team is made up of

the most experienced analysts in the industry and all of our work is done in-house.

Moreover, my team will provide their best work to achieve your goals within the

estimated time duration.

We provide SEO, Social Media Marketing, Google AdWords Campaign, Online

Reputation Management, Web Development, Domain & Hosting service in

Bangladesh.

Our commitment is to provide high-quality service by utilizing professionals with

their research and studies to deliver exceptional value to our client getting them to

their objective that will directly hit the targeted area.

3. Experience Summary

Loftyserp |Internet marketing Company

Position: Senior SEO Manager

Duration: Feb 2010 to Feb 2019

Primary Roles and Responsibilities:

Manage and communicate SEO as a business strategy with measurable

goals

Work with cross-functional teams to plan, implement and improve

account performance aligned with client goals and initiatives

Help clients establish organic search KPIs that matter to their unique

business goals and provide actionable reports to help them reach these

goals

Manage day-to- day campaign activity and client deliverables

Educate clients and internal team on best practices and overall

education of SEO

Page 3: 1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons why you should implement SEO in your business: Sales: 94% of European online shop

Develop SEO strategies that support online marketing efforts for clients

Think beyond tactical SEO execution to deliver high-level strategic

recommendations for custom-tailored, best-in- class SEO for each

client

Monitor and evaluate the effectiveness and success of efforts,

measuring actual results against desired outcomes

Execute complex SEO deliverables (technical analysis, keyword

strategy, backlink analysis, etc.) and other deliverables as needed

Manage workflow process of SEO deliverables

Site audits and SEO strategies: On-site audits and recommendations

for: website-errors, structure, speed and functionality.

Technical analysis

Competitive analysis

Reporting

Drive innovation and implement testing strategies to continually

uncover opportunities for optimization, enhance learning, and improve

performance

Take an active role in growing the SEO business for each client.

Find opportunities to improve the team, the company, our processes,

and our clients, and take initiative to make them happen.

Be a self-starter with an entrepreneurial attitude, unafraid to challenge

the status quo. UK Clipping Path Ltd Position: Senior SEO Executive (Team Leader)

Duration: March 2019 to continuing

Primary Roles and Responsibilities:

Manage a team to implement SEO audit findings and complete related

project plan

Develop SEO roadmap, identify and implement strategies and tactics

for increasing organic traffic

Develop and manage digital/online marketing campaigns.

Should have the ability to use premium SEO tools such as -

SEMRush, Ahrefs, Yoast Premium Plugin, MOZ, Google Analytics,

Google Search Console

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Deep understanding of key factors, on-page and off-page that

influence organic search rankings.

Optimize content for the website and social networking accounts.

Identify new trends in digital marketing, evaluate new.

Measure and report performance of all digital marketing campaigns,

and assess against goals (ROI and KPIs).

Research, test, manage link building campaigns for high quality

inbound links from paid/free directories, top industry sites, blogs and

more

Conduct keyword research using Google and other research tools

Recommend SEO opportunities based on keyword research and

internal tools

Make recommendations for content changes to new and existing

content, including site side and link-building analysis and

recommendations

Proactively monitor search engine changes and document search

engine algorithmic changes

Create monthly SEO reports which include traffic rankings, visitor

hits, % changes between periods, and visitor goals.

4. PORTFOLIO

Portfolio of my running project

1. Website: https://ukclippingpath.com (On going) No

Targeted Keyword Google.de Google.co.uk

1 Shadow Creation 1 1

2 Shadow Creation Services 4 1

3 Clipping Path Source 5 5

4 Clipping Path bd 3 2

5 Clipping Path 7 6

6 Clipping Path Dhaka 2 3

7 Clipping Path Bangladesh 8 9

8 Clipping Path Uk 1 2

9

Raster To Vector Image Services 1 2

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2. Website: http://privilegecleaning.com.au/(On going)

No Targeted Keyword Search Engine Ranking Position(22-10-19)

1 Commercial Cleaning Canberra Google.Com.Au 4

2 Office Cleaning Canberra Google.Com.Au 5

3 End Of Lease Cleaning Canberra Google.Com.Au 7

4 Spring Cleaning Canberra Google.Com.Au 10

5 Domestic Cleaning Canberra Google.Com.Au 10

6 Regular House Cleaning Canberra Google.Com.Au 11

7 Residential Cleaning Canberra Google.Com.Au 11

8 Apartment Cleaning Canberra Google.Com.Au 13

Website: https://Fix2u.com/ (On going)

No Targeted Keyword Search Engine Ranking Position(22-10-19)

1 Phone Repair Adelaide Google.com.au 4

2 Phone Repair Ballarat Google.com.au 8

3 Phone Repair Brisbane Google.com.au 3

4 Phone Repair Canberra Google.com.au 5

5 Phone Repair Central Coast Google.com.au 1

6 Phone Repair Gold Coast Google.com.au 2

7 Phone Repair Melbourne Google.com.au 8

8 Phone Repair Parramatta Google.com.au 2

9 iPad Repair Google.com.au 4

10 iPhone Repair Google.com.au 8

11 Phone Repair Swan Hill Google.com.au 1

12 Phone Repair Wollongong Google.com.au 8

13 iPhone 5 / 5C / 5S Repair Google.com.au 3

14 iPhone 6 / 6S Repair Google.com.au 10

15 iPhone 6 Plus / 6S Plus

Repair Google.com.au 1

16 iPhone 7 / 7 Plus Repair Google.com.au 4

17 iPhone 8 / 8 Plus Repair Google.com.au 5

We completed more than 300 SEO project.

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5. Our strategy

Search engines use over 200 known metrics to display the most credible and relevant results.

Because every website is different. Your campaign will be customized and structured based on

your current search engine ranking and marketing goals.

More than that, different customers have different needs, goals, and backgrounds. With that in

mind, we form a range of necessary search marketing activities to match your business’ objectives

only.

Step 1: URL Targeting

Once the pages are chosen, we'll facilitate to implement on-site changes that may have an effect

on each your search engine placement and click-through rates.

Step 2: High Value Keyword Research

Each keyword is closely analyzed supported monthly search volume, overall competition, trends,

and buyer’s intent.

Step 3: ON-SITE Optimization

We know the importance of building a health and nature link portfolio. Every keyword are

strategically assigned to the most relevant pages to confirm its growth.

Step 4: High Quality Link Building

Each link is strategically placed on industry-specific websites and surrounded by quality content

written by our professional team of writers.

Step 5: Local search optimization

46% of all Google searches are local, and the number of “near me” search queries has doubled

over the past year. Therefore, local SEO is a great opportunity for smaller companies that want

exposure specifically in their geographic area. To make it happen, we’ll run a local search

campaign.

Step 6: Smart Website Auditing

The reality is, sometimes a small technical issue can result in poor user experience, hold back your

rankings, and even get your site under a Google penalty. So at the next step, we’ll run a 360° audit

to identify your website’s weak spots (crawl ability, indexing, redirects, coding errors, etc.) and

fix them before they grow into an SEO problem.

Step 7: Delivering results

If you want, we strive for results and transparency. That is why every week you’ll get a full set of

detailed and easy-to-understand reports to see what has improved and how the whole process is

going.

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6. Our Search Engine Optimization (SEO) Package

Package Setup Only Bronze Silver Gold Platinum Bespoke

Setup Price

100/key-

word $500 $600 $750 $1,000 $x,xxx

Monthly Price n/a $425 $595 $850 $1,350 $x,xxx

No. of Keywords (one of the following)

High Competition As required 0 0 3 8 As required

Medium Competition As required 4 8 12 16 As required

Low Competition As required 8 12 16 20 As required

Setup (Initial)

Keyword Research ✔ ✔ ✔ ✔ ✔ ✔

No. New Pages Written n/a

Up to 4

pages

Up to 8

pages

Up to 12

pages

Up to 15

pages As required

On Page (Initial) Per Page

Up to 10

pages

Up to 15

pages

Up to 20

pages

Up to 30

pages

Title Tags ✔ ✔ ✔ ✔ ✔ As required

Meta Descriptions ✔ ✔ ✔ ✔ ✔ As required

Meta Keywords ✔ ✔ ✔ As required

Heading 1 & 2 Tag Analysis ✔ ✔ ✔ ✔ ✔ As required

Keyword Density Analysis ✔ ✔ ✔ ✔ ✔ As required

Homepage Content Rewrite ✔ ✔ As required

SEO Friendly URL Rewrite ✔ ✔ As required

Image Alt Tag Analysis ✔ ✔ ✔ As required

Setting up Internal Cross Links - - 2hrs 3hrs 4hrs As required

Set up tracking Goals in Google As required

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Analytics

✔ ✔ ✔ ✔ ✔

On Page (Monthly)

Up to 10

pages

Up to 15

pages

Up to 20

pages

Up to 30

pages

Create On Page Analysis Report ✔ ✔ ✔ As required

Title Tag Adjustments ✔ ✔ ✔ As required

Heading 1 & 2 Tag Adjustments ✔ ✔ ✔ As required

"Long Tail" Keyword Page

5 10 15 As required

Optimizations

Off Page/Outreach (Initial)

Google Submission ✔ ✔ ✔ ✔ ✔ As required

Yahoo Submission ✔ ✔ ✔ ✔ ✔ As required

Bing Submission ✔ ✔ ✔ ✔ ✔ As required

DMOZ Submission (if possible) ✔ ✔ ✔ ✔ ✔ As required

Create Google+ accounts Up to 3 Up to 8 Up to 15 As required

Create/review Google Local pages ✔ ✔ ✔ ✔ ✔ As required

Off Page/Outreach (Monthly)

Guest Blog Post Writing 2 3 4 6 As required

Submission of Guest Blog Post ✔ ✔ ✔ ✔ As required

Directory Submissions (over 4 months)

500 500 - - As required

Directory Submissions (over 6 months)

- - 500 500 As required

Tweets - 8 12 20 As required

Identify & target social media

1hr 2hrs As required

influencers

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Social Bookmarks - 20 30 50 As required

Facebook Timeline Posts - - 10 20 As required

Standard Checks

XML Sitemap Create/Check + submit

✔ ✔ ✔ ✔ ✔ ✔

Robots.txt Create/Check + Submit ✔ ✔ ✔ ✔ ✔ ✔

Google Webmaster Tools Setup ✔ ✔ ✔ ✔ ✔ ✔

Bing Webmaster Tools Setup ✔ ✔ ✔ ✔ ✔ ✔

301 Redirect Setups (if required) ✔ ✔ ✔ ✔ ✔ ✔

Website 404 Error Crawl Report ✔ ✔ ✔ ✔ ✔ ✔

Google Cache Check ✔ ✔ ✔ ✔ ✔ ✔

Analytics

Google Analytics Setup (if required) ✔ ✔ ✔ ✔ ✔ ✔

Reporting

High Quality PDF Reports ✔ ✔ ✔ ✔ ✔

Monthly Ranking Report ✔ ✔ ✔ ✔ ✔ ✔

Monthly On Page Report ✔ ✔ ✔ ✔ ✔

Monthly Activity Report ✔ ✔ ✔ ✔ ✔

Notes

Final prices subject to the exact keywords selected and may be changed.

The fluid nature of SEO means no performance guarantees are possible.

Substitute activities may be provided if deemed necessary.

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7. Google Adwords Campaign

Standard Google Adwords Package

Service cost: $199 per month

Max. Advertising Budget: $1500

We are provide this services:

1. Setup Google Adwords Account.

2. Writing and optimizing ads.

3. Maximize budget and result with the minimum spending on per click.

4. Determine the best keywords to using online tools.

5. Manage the keywords add or remove.

6. Gain high quality score and improve PPC campaigns.

7. Excellent placement targeting, customer targeting and country targeting.

8. Set up graphic ad campaigns.

9. Competitors Analysis.

10. Integrate with Google analytic and targets

11. Goal setup

12. ROI

Pro Google Adwords Package

Service cost: $399 per month

Max. Advertising Budget: $2500

We are provide this services:

1. Setup Google Adwords Account.

2. Writing and optimizing ads.

3. Maximize budget and result with the minimum spending on per click.

4. Determine the best keywords to using online tools.

5. Manage the keywords add or remove.

6. Gain high quality score and improve PPC campaigns.

7. Excellent placement targeting, customer targeting and country targeting.

8. Set up graphic ad campaigns.

9. Competitors Analysis.

10. Integrate with Google analytic and targets

11. Goal setup

12. ROI

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8. Next 3-Month SEO Plan

8.1. Month 1 – Research & Competitor SEO Analysis

SEO plans and search results take time. A new business or a website with low domain authority

can take up to 6-months before you see results. Therefore, selecting the right keywords is

essential.

Over 70% of clicks go to organic searches that rank on the first page of Google.

SEO STEP 1

So think about keywords that relate to your target audience and develop content around that.

Start with an SEO audit to get your baseline.

To help determine keywords think about what your target audience reads and in what mediums.

Do they read a blog post, eBooks, Whitepapers, Checklists, Info graphics, and other educational

content?

Step back for a minute and think. Why are you reading this post about SEO strategies? How did

you find this article? That’s the mindset you need. Think like a reporter.

Once you have some keyword ideas in your head, it’s time to get organized.

SEO STEP 2

The next step is to start to research the keyword you picked and what your competitors are

ranking for. To perform this keyword SEO analysis, we will need some SEO tools. There are

tons out there, but we use the best. Here’s is a list of FREE and PAID SEO research tools.

Google Keyword Planner (FREE)

Ubersuggest (FREE)

SEMrush (PAID)

Ahrefs (PAID)

MOZ (PAID)

Once you have accessed these tools and familiarized yourself with them and follow this SEO

approach.

Add your keywords from the spreadsheet into the tools and look for these elements:

Low competition

Relatively high search volume

Page 12: 1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons why you should implement SEO in your business: Sales: 94% of European online shop

High CPC (cost-per-click)

To help fine-tune your keyword research, we like to see what our competitors are up to. We do

this to help us rank right along with them with the ultimate goals of ranking higher.

SEO STEP 3

We use three tools to spy on your competitor’s keywords. SEM rush, ahrefs, and SpyFu. We’ll

use SEMrush as an example and follow this process.

1. Go to SEMrush and type in your URL and it will list out your closest competitors.

2. If you already know your competitors (those who sell the same product or service as you

do), type in their URL and it will show you:

All the keywords they are buying traffic for using paid ads on Google

All the keywords they are ranking for on Google, which of the pages on their websites

are ranking for those keywords, and how many visitors they are getting from those

keywords

If you know your competition is successful, this will tell you the main keywords/phrases

to consider going after

SEO STEP 4

Set up Google Console. It’s a free tool that breaks down how your website is doing. You won’t

do anything else with this during month one, but you want to get it set up early on so it can begin

tracking data for you to utilize in month two.

8.2. Month 2 – Optimize Your On-Page SEO Strategy and Building Content

What is On-Page SEO? On-Page definition: On-Page SEO is all the internal factors that make a

website and webpage useful for the visitor.

It’s the SEO stuff like page title with the keyword, user-friendly URL, meta-description, internal

linking, and image alt text, header tags like H1 and H2 for easy skimming.

In simple terms, Google reads source codes, so it’s your job to make sure Google can read our

websites so that we can rank in its searches.

SEO STEP 1

We use SEO tools like Yoast SEO plugin for Word Press website and SEO Plug-In for Shopify

websites. These plug-ins handle most of the on-page SEO activity for you.

It walks you through the steps (in a very user-friendly way) to make sure Google can read your

pages. They are a must for implementing your SEO strategy.

Page 13: 1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons why you should implement SEO in your business: Sales: 94% of European online shop

Set up the free Yoast SEO Plugin on your Word Press site to optimize your on-page SEO. Yoast

is a super user-friendly plugin that will handle most of your on-page SEO needs.

The plugin will walk you through how you can optimize your site. Scroll down to the bottom of

each of your posts to find Yoast area.

We suggest that you set up both Google Analytics and Google Console in month one. Google

Analytics shows you your website traffic and Google Console shows you the keywords that are

driving that traffic.

You will find both of these free resources helpful to see what’s working on your site as you

begin implementing your SEO strategies. Set a task or calendar reminder each week to check in

on your website traffic and the keywords that are driving that traffic.

SEO STEP 2

Building high-quality content on a consistent basis on your blog will drive more traffic. To drive

more traffic to your website, you need content. You will be adding your keywords to the content

you create. Here is a guide to help you implement when you write your blog posts/articles:

Create one blog, article, video, or audio content every single week. So make sure

to have plenty of text-based content in the mix if you are a producer of mostly

video and audio content.

Create content that is engaging for the viewer (Google can tell if you have an

engaged viewer on your website because they are spending more time on your site

scrolling, clicking, and looking at images.)

Write in a conversational tone

Create thorough content (NOT short), about 1,000 words or more

Use sub-headings

Keep paragraphs short (4-5 lines)

Use images, videos, and audio clips where appropriate

We suggest all blog posts have a conclusion and end with a question

Month 3 – Building Links and Getting Social Shares

The final part of this 3-month plan also includes what is known as off-page SEO. What is Off-

Page SEO? If you Google the phrase “off-page SEO,” here’s the definition Google shows in the

SERPs:

We use this off-page SEO strategy for amplifying, gaining social shares, and gaining

engagement for our marketing content.

Page 14: 1. Why invest on SEO? · 2019-11-26 · generating top quality leads. Here are simply many reasons why you should implement SEO in your business: Sales: 94% of European online shop

Social sharing will not directly affect your SEO, it has an indirect impact by increasing website

traffic. Social sharing builds social proof, which creates awareness and authority.

Links from other people’s websites to yours, called backlinks, can boost your SEO and ranking.

Google loves seeing links, but not just any links. Google algorithm is smart and knows the

domain authority and relevance of where those links originate.

Therefore, if you are linked to a very well-known authority in your industry, versus someone

who themselves doesn’t have much authority or who doesn’t have much to do with your field.

Who is Google going to give more credibility to? If you guessed the one with higher authority,

you guessed right.

SEO STEP 1

Get other sites linking to your content.

Start with a goal of getting 10-20 backlinks per month

Authority links: Links from people/websites with authority in your niche space

Relevant links: Links from similar sites in your niche space

SEO STEP 2

Locate potential authority websites that can provide authority links back to your site.

Go to ahrefs and put in your competitor URLs (not just the main URL, but the exact page

that has content similar to what you have created). Ahrefs will provide you a list of every

site that is linked to your competitor’s content. Now that was easy.

Take the list, line by line, and email the site owner asking them to link to your content.

Of course, you need to give them a good reason to, so you’ll want to provide them with

the competitor’s article link that they had linked to and tell them how your content is

similar, yet different (aka better), and how it can serve their reader well. This is a tedious

task, but worth your time and effort. So get started.

SEO STEP 3

You should encourage social sharing. Social shares do not directly affect SEO, but it helps

because the more people who share, the more traffic, the more eyeballs, the more engagement,

the more likely others will link to your content.

Have social sharing buttons on your site

Encourage your website viewers and social channel followers to share your content.

Sometimes people need to be asked

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We use the Buzzsumo.com tool to find out who’s sharing content similar to yours and ask

them to share your content (only ask if relevant to their audience’s needs). Buzz stream is

another great tool we use for this activity as well.

Payment Method

By signing this proposal, you should agree to submit the initial payment of $500 for our

company to begin working on the activities outlined above. Once you provide the initial

payment, a new contract will be drafted with an implementation timeframe and detailed payment

terms.