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What The Future Holds – The Boeing Perspective

John CraigBoeing Company

Chief Engineer, Cabin and Network Systems

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What the Future Holds

• Cabin complexity

• Consumer electronics

• The next generation airplane

• What’s after the next generation?

Copyright © 2005 Boeing. All rights reserved. 3777-200LR Worldliner world record flight

These systems need to add value to our customers

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Boeing Vision

1970 1980 1990 2000 2010

Overhead Video/ Audio Systems

Telephony/Fax

Broadcast In-Seat Video

Interactive In-Seat Video

In-Seat PC Power

Satellite TV

Video On Demand

Email/ Intranet*

Internet*

Video Surveillance*

Cell Phones

“Simplify the Cabin”

Wireless PDA

Media Players

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Cabin Complexity

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Seat End 1914SEB's 159LCD's 305Handset/PCU 305Cables 762Ports/Jacks 383

Seat to Seat Cables 180PWS/VCC 26Overhead 31EE Bay 4

Total: 2155

Typical 777-200 IFE Parts Count

Cabin Complexity

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• Costly to our customers– Difficult to maintain– Challenging to reconfigure

• Costly to Boeing– Build time– Configuration variability

• Seat-to-seat cabling*– 1/2 mile laid end to end– 700 lb– 85 different part numbers

Complexity Becomes Expensive

* full cabin 777-300

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What we’re doing• Wireless IFE

• Plug and Play power.

• Simplified Passenger Service Units

• Standards…

– TSO 127A

– ARINC 628

– Other

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Separate bundlesfor separate systems

Integrated “generic”power and

simplified data

Data wireseliminated

What can we do about power wires?

Today 2GCN

IFE

Fee

d F

wd

Pro

x Lt

s

PC

Pw

rM

otor

s Power

Data

3GCN Wired

Dat

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eed

Fw

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eric

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wr

3GCN WirelessCabin Data

Seat to Seat Cabling

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Simplified Passenger Service Unit

switch

light

Each seat group / PSU pairis a wireless network

• Factory build• Reconfiguration

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Consumer Electronics

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Consumer Electronics$Billions invested annually• Wireless connectivity• New wireless applications• Plug & play• IP networking solutions• Home AVOD• Open source software• Security

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Home Networks• Home networks evolving from standalone to

integrated platforms– Televisions– Camera’s– Wi-Fi/Wireless– Portable media– Digital Video Recorders

• In the next few years these devices will merge into a common infrastructure

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Integrated Devices

Mobile TV(Satellite DMB)

Kodak “Wireless”e-Home

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What’s in the News…(Seattle Times – Sunday May 28, 2006)

$4.99?

• Stores are now selling 1-2 GB memory at unheard of prices.

• 4 GB devices are arriving.

• Technology predictions.

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The Next Generation Airplane

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Landscape camera

Plug & Playseat power

LED enhanced lighting

Dimmable window

Ethernet based cabin

services systemConnexion by

Boeing

Cell phones

Wireless IFE

Smart Signs

Flight deckentry surveillance

camera

PersonalDevices

The Next Generation Airplane

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Wireless IFE System Covers Entire Cabin

• Wireless in-seat and overhead distribution

• Passenger connectivity

• Service interface - reading light, attendant call

• Full AVOD

• Broadcast audio & video

• Seat power and PC power

• Other IFE functions

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Wireless IFE

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2nd Generation Cabin Networking

3rd Generation Wireless

Today

Future

Simplified Power

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Current Wired IFE

EndHeadVCC

HDDACFS ZIU ADB ZIU ADB

Misc.EE Bay

Cabin Equipment Center

Seat Electronics Boxes (SEB)

Seat Power Boxes

ADB = Area Distribution BoxCFS = Cabin File ServerHDDA = Hard drive disk arrayPESC = Passenger Entertainment System ControllerVCC = Video Control CenterZIU = Zone Interface Unit

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Seat Power Boxes

Simplified PowerCabin EquipmentCenter

EE Bay

Fiber BackboneAP 1 AP 2 AP 3

Simplicity of Wireless IFE

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Current Cabin 787 Dreamliner Cabin

Total installation time = 894 hours*

Seat track covers

Cable installation

Raceways

Cable hookup

Seats

Total time

Total installation time = 16 hours

New Systems Enable Dramatic Improvements

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Eliminating Seat-to-Seat Data Cables Benefits all Stakeholders

Flexibility for customers

• Easily move aircraft between markets/customers

– Scalable functionality

– Seasonal configuration changes

• Adds to the residual value of aircraft

Simple configuration and installation

• Reduces cost of custom configurations

• Allows late stage customization

• Easy upgradeability (e.g. servers, monitors)

• Minimizes the effects of obsolescence

Simplifies maintenance

• Fewer part numbers

• Little or no wiring to damage

• Quickly move, remove and replace seats

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What’s After the Next Generation

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Cabin Complexity• We need to focus on simplifying these systems.

– They may do more, but seem much more complex…

• Wireless IFE and the “Simplified Cabin” are Boeing’s strategy to eliminate installation complexity.– This needs to translate into passenger and maintenance as well.

• Portable devices will need to factored in.– TV’s now come with memory card slot’s built in.

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“Generation neXt”

• Today’s flying public always had entertainment provided… (all three channels!)

• The children and young adults of today take what they want, where they want...

• As an industry, are we prepared?

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The industries role• We must add value to the customer.

– Who is the customer – airline or passenger?– What is the value proposition – providing or

enabling?

• Sponsor and support industry standards– IFE system and IFE to airframe– IFE to consumer devices

• Simplify the systems– Move from hardware centric to software functional– Integrate functions as appropriate

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Future Systems• We must recognize significant demographic change.

• My 11 year old daughter is digital:– She manipulates my wife's cell phone better than my wife.– She caused me to transform my home network to stream audio– Wants video on her IPOD.

• People are expecting connectivity. – Cellular data services approaching broadband– Satellite broadband is on airplanes– Starting the migration of cellular phones onto airplanes

• People are bringing their own media onto airplanes.

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Future System Scenario’s• Scenario 1 – Evolution (providing)

– IFE system evolves with new release media, functionality, and internet connectivity.

• Scenario 2 – Cable TV (providing)– IFE system with no media. All media delivered via airplane

connectivity. Supplemented with passenger media.

• Scenario 3 – Standalone display’s (enabling)– No media provided. Flat panel displays with headset jacks, memory

card readers and/or connectivity to the passengers PED.

• Scenario 4 – No IFE (enabling)– Portable display’s passed out by flight crews or brought on board.

Connectivity to passengers PED.

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Are we ready…