1) what challenges does a company face in develping new products and services
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Transcript of 1) what challenges does a company face in develping new products and services
INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS
What challenges does a company face
in developing new products and services ?
HIMANSHU UMARIA
IIT DELHI
The Innovation The Innovation The Innovation The Innovation IIIImperativemperativemperativemperative
Continuous innovation is a necessity
New Product SuccessNew Product SuccessNew Product SuccessNew Product Success
�Unique, superior Product
�Well-defined Product concept
�Produce locally, think globally
Reasons Of Failure
� ignored or misinterpreted market research
� overestimate market size
� incorrect positioning, advertising or price
� poor design or ineffectual performance
� fragmented markets
RECAPRECAPRECAPRECAP
1.The innovation imperative
2.New Product Success
3. New Product Failure
4.Reason of Failure
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