1. Website 2. Social Media -...

20
Page 1 of 20 Advanced Strategies: How To Get Found Online DIY Marketing Center, Teleclass July 10, 2012 Slides The 6 “Must Knows” 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic 6. Analyze Everything

Transcript of 1. Website 2. Social Media -...

Page 2: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 2 of 20

Is Getting Listed Important To My Local Business?

Why?

Citations:

Are still key component of the ranking algorithms

Citations may help get you listed more than one time

What are local citations?

For todays’s presentation - it is a listing of your business information on

another site and this information has to match the information on your site,

thereby, validating the information to the search engines.

What information?

NAP-U

Page 3: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 3 of 20

Case Study – For Getting Listed Everywhere

Texas Gazebo Manufacturer

www.GoldenRuleGazebo.com

Page 4: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 4 of 20

Case Study – For Getting Listed Everywhere

A case study on YouTube by Katalistik.com

Of a local child care provider that benefited from being listed everywhere.

http://www.youtube.com/watch?v=mmkQGOy-jOE

Get Listed Everywhere – Get Found Everywhere

Page 5: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 5 of 20

Step 1. Get Listed .org – Website

www.GetListed.org

Page 6: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 6 of 20

Step 1. Get Listed .org – Search Results (1 of 2)

Page 7: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 7 of 20

Step 1. Get Listed .org – Search Results (2 of 2)

Page 8: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 8 of 20

Step 2. Yext .com – Website

www.Yext.com

Page 9: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 9 of 20

Step 2. Yext .com – Search Results (1 of 2)

Page 10: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 10 of 20

Step 2. Yext .com – Search Results (2 of 2)

Page 11: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 11 of 20

Step 3. Competitor Listings

Page 12: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 12 of 20

Step 4. Competitor Reviews

Page 13: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 13 of 20

Step 5. Create Google Webmaster Tool Account

(Not shown) Verify Your Ownership page

Page 14: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 14 of 20

Step 6. Submit URL - Fetch

Page 15: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 15 of 20

Step 6. Submit URL – No Fetch

https://www.google.com/webmaster/tools/submit-url

Page 16: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 16 of 20

Step 7. Add A Sitemap – What and Why

Page 17: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 17 of 20

Step 7. Add a Sitemap – Create A Sitemap

Page 18: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 18 of 20

Step 7. Add a Sitemap

Page 19: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 19 of 20

Step 8. Add a Sitemap – Specialized

Page 20: 1. Website 2. Social Media - l.b5z.netl.b5z.net/i/u/6062388/f/2012-07-10_DIY_Marketing_-_Advanced_Strat… · 1. Website 2. Social Media 3. Get Listed 4. Get Found 5. Convert Traffic

Page 20 of 20

Do It For You (DIFY)

SAVE $50

on the Professional Package email:

Dana at [email protected]

Offer expires Monday, July 16, 2012 at 9:00pm PDT