1 visual comunication pptx
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Transcript of 1 visual comunication pptx
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VISUAL COMMUNICATION
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DIFFERENT KINDS OF COMUNICATION
• Using words
• Music or sound
• Touch
• Visual
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VISUAL COMUNICATION
• A visual language is a system of communication using visual elements
• But, what is a visual element?
• There are different kinds of visual elements:maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..
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PURPOSE AND FUNCTION OF IMAGES
Informative images describe about objects. Maps or a graph
Comunicative images to tell people about a product.
Expressive images comunicate feelings, emotions and personals beliefs
Aesthetic images more priority to the beauty
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VISUAL PERCEPTION• Is the capture of stimuli through our shigt and
nervous system. We receive ligth impulses with our eyes which are transformed intoimages in our brain.
• Thanks to visual
images, we can
understand a variety
of messages and
information
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PRINCIPLES OF VISUAL PERCEPTION
• The members of the Gestalt psychology schoolin Germany created a series of principles onhow human perception is organised to help usto understand forms in a global way:
1-Relationship between figure and background.
2-Law of good form
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1-Relationship between figure and background
The principle says that we can visualise thefigure and background at the same time.In theprocess . In the process of perception, weusually focus on the figure before looking at thebackground
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2-Law of good form
• The process of perception always looks forthe simplest or most consistent form of organisation, and reduce possible ambiguitiesor distorsions
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Imágenes de distorsion y efectos opticos
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IMAGES
• An image is thevisible appearance of a person, object or thing, represented byan expressiveform of art
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ICONICITY AND ABSTRACTION• The iconicity of an image means how similar
the image is to the object represented.
• Abstraction represents something in a different way to reality.
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DIFFERENT KIND OF IMAGES
• Still images. Photographs, painting, drawings,…
• Moving images. Television, film, digital animation, multimedia
• Artistic (Realistic, abstact, surrealitistic, symbolic,…
• Graphic desing. Logos, signals,….
• Digital images. Creates on a computer
• Publicity and advertising
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Still images:comics
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Photograph
Photography
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Movingimages
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Artistcic images: surrealistic images
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Realistic painting
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Abstract painting
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Fantastic images
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Visual trick
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Graphic desing: signals
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signs or symbols
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peace symbol
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Digital images
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Publicity and Advertising
• Advertising seeks to comunicate a message toa large number of people using the massmedia (press, tv,….)
• Advertising is a message to persuade consumers and users to demand a particular product or service
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MASS MEDIA
• Advanced industrial societies have developmeans of comunication. Internet, TV, radio, magazines,..
• Many advertisements are made for sound(audio) and image (visual).Spots
• Others only with images and text (graphic orphotography)
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Advertisments
• Are messages used to inform, influence orconvince.
• The information is manipulated to provoke tocall the atention of the consumer
• Not all information is true
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Diference between an artistic image and a publicity image
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PREVENTION CAMPAIGN
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AGAINTS VIOLENCE OR ABUSE