1 Vishleshan Team Euphoria

8/17/2019 1 Vishleshan Team Euphoria

1/17

FM

Vi

AW

Team EuphoInstituShillon


2/17

In!ustr" # $ompan" Anal"sis

%rimar" Surve"

Evaluation &' Alternatives

Mar(etin Strate"

)o*ust mar(etin an! *ran!in%lan

%ri+in an! %romotione+ision

Aen!a


3/17

In!ustr" Anal"sis

Overview of Indian Bottled WaterIndustry

Estimated size of Rs 8000Cr in 2011-12 sal year wit! aC"#R of 18$

%resene of national and re&ional 'rands (ar)et om*rises of two se&ments+• Packaged drinking water + Water from any soure w!i! is

treated for onsum*tion• Natural Mineral water + ,rawn from a natural soure of water In t!e *a)a&ed drin)in& water se&ment maor 'rands

inlude Bisleri. "/uana. inley. nited Breweries and Cat! atural mineral water mar)et is wort! 183Cr 42005-106 wit!

C"#R 21$ 7imalayan. edia. "ava. (uls!i. Evian. %errier are )ey

*layers in a'ove se&ment (aor distri'ution !annels for 'ottled water inlude

inde*endent retailers. onveniene stores. su*ermar)ets 9out!ern India is t!e lar&est mar)et wit! a**ro:imately more

t!an ;0$ mar)et s!are

Overview of Indian Ener&y ,rin)sIndustry

Indian ener&y drin) mar)et in 100 Cr. Industry &rowt! rate +2;$ C"#R

(ulti-national *layers in t!e se&ment+ Coa-Cola 49!o).Burn6.%e*sio49o'e6. Red Bull. %ower!orse< =oal %layers+ #oldwin4Cloud 56. >(> &rou*4 9> ???6

2;0-ml 'ottle is *ried at Rs 3; 4*rie *oint6 @9tee* *rie*reventin& a wider onsumer 'aseA

2;m& of aeine in 2;0ml 2;$ of t!e (R% to 'e invested at retailers rom seondary survey re*orts it !as 'een o'served t!at 15-22

t!e maor fators *rom*tin& trial of new drin)s is taste and *eer

reommendation and in t!e &rou* 22-2D t!e main fatorsinlude om*osition and *rie as well

Cola sales !ave 'een *lummetin& due to risin& !ealt! issues

Overview of IndIndustry

lavored drin)s ma (aor *layers in t! "s !ealt! onsiou

want to avoid soda!illed refres!in& !

or t!ose w!o rav

sweeteners %a)a&in& !as a m

also t!e a**earan

W!at um'ers !ave to say

In!ustr" -ro.th

/ottle! .ater in!ustr" ro.th in In!ia

CAGR (2000-2016) :

18 %

Indian ruit >uie Industry

F!e mar)et is e:*eted to &row at G0$ %eo*le do not mind to ou&! a little more C!allen&e is t!e 'rand onsiousness t!at

wor)s in *i)in& t!e *rodut and for t!e

om*any wor)in& in mineral water se&mentt!e *roess and set-u* !as to 'e !an&edinurrin& a lot of initial ost

e" %la"ers in

Mar(et ,istri*u

1


4/17

Com*any "nalysis

9WOF "nalysis

Strenths• "utomated H eient

manufaturin& Jrst of its )ind

*lant in India• se of =atest Fe!nolo&y J

Clean Room• =ower lo&istis osts owin& to

loational advanta&e• %a)a&in& variants . uni/ue

desi&n

Wea(nesses• Brand awareness and reall is

very low amon&st onsumers•

7i&!er manufaturin& and*rodution osts

• =a) of *rodut variants• =imited tar&et mar)et4Western

India6

&pportunities• Inreasin& awareness a'out

!ealt!• 7i&!er *ur!asin& *ower• Easy e:*osure to media and

international lifestyles• #rowt! of tourism and

!os*itality

Threats• Inreased om*etition from

rival 'rands li)e 7imalayan.edia. Kua. Evian. Cat!

• (any *rodut variants andsu'stitutes 'y om*etitors

%ro'lem 9tateme

e" Issues A.areness J "wareness a'out natural mineral

onsumers iversi+ation J easi'ility of diversiation '

*rodut variants Taret Sement ,eisions on tar&et se&me

retail of w!i! onstitute 10 $ s!are or 'ul) instonstitute ;0$ s!are

Mar(etin # %romotion =a) of ade/uate 'om*ared to ot!er domesti and &lo'al 'rands rreall and 'rand awareness

Sustaine! $ost Stru+tureA!vantaes

Manu'a+turin an!!istri*ution4

3 $ore $+ompet

# o a l s t o ' e

a o m * l i s ! e d

% r o d u t

= i f e y l e

9 t a & e

Bottled(ineralWater

lavored drin)andEner&ydrin)

$ompetitiveA!vantae

$onsumer

A.arenessiversi+ation

2


5/17

W ! a t % e o * l e ! a v

e t o s a y

"ttri'ute

MeanImporta

n+e)atin

(ean%erforman

e Ratin&

%a)a&in& 3 8LGG

9ales%romotion

10 8L33

Faste 10 5L0M

7ealt! Kuotient 5 8L3D

utrientContent

10 MLD3

F!irstsatisfation

3 8L00

"orda'ility 10 8L00

9oial esteem D 8LD3

Frust 'uildin& 3 DL21

"vaila'ility M 8L00

Brand Reall 5 8LD;

ariety oered M DL;1

Innovation 3 ;LD2

%rie and Kuantity< GG$

Faste< MM$

9tatus 9ym'ol< G$

8ariety< 10$

"dvertisement< 5$

%arameters ratin

1G$

23$

GD$

1M$5$

Impa+t o' A!vertisin

7i&!est

7i&!

"vera&e

=ess

=east

81

MD

A.areness o' heath issues relate! to aerate! ! rin(s

oie Of Customer"nalysis

Sele+tion $riteria"void

Inventory

9ta'le,eman

d

Customers willin&

to *ay*remium

9ervieKualityat *arwit!

*rodut

%rodutat *arwit!

soialstrata

"eted'y

om*etitors !oie

Ne

s

10 12 8 5 5 3

o 2 0 M G G ; I n s t i t u t i o n a l

s u r v e y

4 % r e m i u m

9 e & m e n t 6

• F!emowit!

• F!arew!i*ro

• "dv

in t• F!e

resaeras

• er"avminreless

9u

• F!eminos*ar

• "t amis walso

• F!ewat*re

-en!er pre'eren+es

(ale emale

G0$

2;$

Aava *ran!

Source: Surve Results, Feedback from Mr Shiro of Aava Waters Ltd

G


6/17


7/17

Mar(etin Strate" 'or !iversi+ation

9e&mentation

Far&etin& %ositionin&%rodut

/ase! onin+ome:• =ow inome

lass• (iddle

inome lass• **er middle

lass level• **er lass/ase! onAe:•

Noun& a&ed• (iddle a&ed• Old a&ed/ase! on Se:• (ale• emale/ase! onBi'est"le7ealt! itnessConsious.Out&oin&.Conservative.

Careless.

tourists/ase! on

eo ra h +

• "ll inome&rou*s

• Noun& a&edfemales in t!ea&e &rou*'etween 1;and G; yrs

• ,ietConsious .out&oin&. soial

• Fier 1 (etroCities

%ositioned asCaeine-free.alorie free andsu&ar freea**ealin& to dietonsious andout&oin& Hvariety lovin&youn& a&edfemales

lavoredmineralwaterAavaSpar(le

%ositioned as ainstant ener&ysoure wit!essentialar'o!ydratesand vitamins fort!e tnessonsious andsoially ativelass of *eo*le

Ener&y,rin)

Aava ACrush

• **er middle H**er lass

• Noun& and

(iddle "&ed420-;0 yrs6

• Bot! males Hfemales

• 7ealt!onsious.9oially ative

• Fier 1 Cities%ositioned on t!e!ealt! front tomeet t!e mineralre/uirements oft!e 'ody for!ealt! onsious

*remium lifestyleand /ualitysee)in& *eo*le

AavaNaturalMineralWater

• **er middle H**er lass

• "ll a&e &rou*s• Bot! males H

females• 7ealt! H tness

onsious• Fier 1 Cities

)etail or /ul( .ater e+ision

=ar&e sustained salesvolume

=on& term relations wit!lients

7u&e *otential due to manyunta**ed institutional

se&mentsCom*eteny in 'ul)

dealin&s as ;0$ revenueomes t!rou&! t!is !annel

Relatively lower mar&insand servie orientation

Fou&! to maintain on-timedelivery and distri'ution 2

a t u r a

l ( i n e r a l W a t e r

C l a v o r e d ( i n e r a l

W a t e r a n d

E n e r & y , r i n ) s

olume sales in lon& term*ers*etive

Bein& ew entrant diultto fet! 'ul) 'uyers=ower mar&in in t!e

introdutory sta&e may 'ediult to aord

F!ese items *referred insmaller *a)a&es

Inferene+• "s institutional se&ment !as a &reater ed&e ov

mineral water. om*any must sti) to its urrent t!is *rodut ty*eL

• or t!e laun! of two *rodut variants iLeL Pavoredom*any must fous on retail se&ment as it wo&rowt! t!an t!e institutional se&ment

B u l ) 9 a l e s

R e

t a i l 9 a l e s

R e t a i l 9 a l e s

B u l ) 9 a

l e s

r o u

a n

s r

u o n

9 t r a t e & y

;

% i i $ h i '


8/17

"ava (ineral Water "ava "-Rus!

• %reform Q 1L80• Eletri and la'or Q

0LD0• Corru&ated 'o: Q

0L80• Frans*ortation ost Q

0L1;• Freatment ost Q0L10• 9ellin& and mar)etin&

e:*ense Q 0LGG

• Ot!er osts aresimilar to "avamineral water *lusan additional ost ofaddin& newin&redients

• In&redients +#uarana. #luose.Caeine

• Ideally (R% s!ould'e 'etween RsL3; toRsL50

Mar(etin an! %romotion

%a+(ain• ew 'ottles to inlude less *lasti. smaller'ottle a*s. more renewa'le materials li)e*lant 'ers

• F!e 'ottles *rodued will 'e li&!ter andwill redue trans*ortation ost and ener&yuse

• #reener *a)a&in& an send a stron&messa&e a'out a om*anys ommitmentto sustaina'ility t!at an en!ane its 'randa**eal and 'ein& t!e rst om*any inIndia to ta)e t!is initiative "ava will ometo limeli&!t and !ene. t!is is an easier*at! to &et !i&!er awareness for t!e 'randaross t!e nation

Sueste! Ss 'or the pro!u+t lines:Ener&y ,rin)+ 2;0ml *a)s.;00 mllavored ,rin) for emale se ment+2;0ml

• %lae of %romotion+ %osters and standees an 'e *ut u* at!i&!-foot fall areas of our *remium tar&et li)e "ir*ortwaitin& areas. tness !ains. 9*as s)in linis .olle&e!an&-outs etL

• FC + " soial am*ai&n *romotin& t!e 'rand """ wit!&reen *a)a&in& initiative

• Feasers + or *rodut laun! .teasers on ews *a*er ininnovative ways to &et !i&! 'rand-reall

• "dvertisements in !ealt!. travel. 'usiness and 'eautyma&azines

"ava atural (ineral Water"*art from t!e e:istin& lients. use e:tensive sales fore toolla'orate wit! tness enters. s*as and s)in linis.eduational institutions H or*orates•

"ava "-rus! Ener&y ,rin)ree sam*lin& t!rou&! !i&! *role *arties. olle&e anteens.!i&! end lu's and &ymnasiums to inPuene ustomer*ur!ase• "ava 9*ar)le

Frial an 'e distri'uted at 'eauty linis. )aya s)in linis.!otel )itty *arties

• "ava la)s t!e we' *resene t!at many of its om*etitorsenoy

• We'site ould inlude more *itures and videos to eduateand inPuene onsumer !oie

• (ore informative H interative soial media *resene<fae'oo). twitter and youtu'e an 'e used to *romote t!e"ava 'rand on a *an India sale

• %ersonalized mails a'out t!e &reen initiatives of "ava to*rominent o*inion leaders of India so t!at t!ey a**reiatet!e "ava 'rand and !el* s*read awareness a'out our

initiatives

%ri+in$an +hare premium 'or .ahuman han!sG4

%romotionalme!ia

Mar(etin

epense

F "dvertisement M;$

We'site9oial(edia

"dvertisementM$

ews*a*ers(a&azines

G;$

%oint of salesmar)etin&49*ar)le"-rus!6

8$

Cost ofu* a*Q 0LG2Cost ofla'el Q

0LM0

Cost of'ottle Q

1L;0

Cost ofu* a*Q 0L2;

Cost ofla'el Q

0LM0

Cost of'ottle Q

1L;0

%romotion Bud&et"lloation Timeline # -antt $hart

Refer "**endi: I for detailed timeline H #antt

r

n & a n

r o m o

o n

9 t r a t e & y

D


9/17

Ro'ust mar)etin& %lan- or t!e new *rodut laun!

"ntii*ation

(ar)etin&-9us*ense

"ntii*ation(ar)etin&-

9us*ense"ds

Reveal t!e*rodutL "lso Fest

(ar)et t!e%rodut

Evaluation ofConsumer res*onse

ma)e re/uired!an&es

=aun! in 12 ities

"&&ressivromotio

Wee( 1 Wee( 2C3 Wee( =C Wee( 8 Wee( ;C<

""" (ineral Water• F!e o'etive is

mar)et *enetration• F!e tar&et is to

im*rove 'ul) saleswit! more and moreelite institutional tie-u*s

• Fo develo* stron&'randin& 'y*romotin& &reen*a)a&in& in

a**ro*riate eventsand amon& o*inionleaders

""" 9*ar)le H """ "-Rus!

%re-=aun!• Buildin& antii*ation - sus*ense

ads on F. news*a*ers. radio•

Communiate antii*ation ta&lineW!o new IFS an 'e *in)T

• %romote t!e /ualities of t!e *rodutas aeine free. alorie freeH su&arfree

%re-=aun!• Buildin& antii*ation - sus*ense

ads on F• Communiate t!e *rodut as Nou

need t!is transformationS• %romote t!e *rodut as a refres!in&

drin) wit! t!e &ood ness of mineralwater

%ost-=aun!• Fa**in& ustomer tou! *oints

li)e 'eauty linis. olle&eanteens. oee s!o*s t!rou&!*osters

• Retail *oints- %lae si&n 'oards instores w!ere *rodut is availa'leH w!ere it will 'e laun!ed soon

• We'site H soial media u*dates

•

•

•

%ost-=aun!• %lae *osters and si&n 'oards at

various outlets of *!ysialativity enters su! as &yms.dane lu's. etL

• "dditionally. tie-u*s an 'e

made wit! s*orts enters andrereational failities to *romote"-Rus!

•

•

•

"

- R u s !

9 * a r )

l e

3


10/17

W!at Is in it for youTT

• Increased payment period of 20 dof 2% for early payment ( within

• ake !ack unsold and outdatedagainst defecti"e merchandi#e

• $igh margins of 2%&depends onfor supermarkets&20% for hyper a

• ieups with tnessclinic chains• *ocused promotions and use of IM• Planned consignment method to

launch

Our %ro*os

Who are"ou#

"n undis*uted ener&y drin)s 'rand wit! a**ro*riate'alane of aeine

F!e &oodness of natural minerals in &reen *a)a&in&.

*rovides a ause wort! su**ortin&. !y&ieni untou!ed'y !uman !ands

ot too many *reservatives t!at may destroy t!eessene of natureL

Beause our tar&et li)es to )ee* it *remium. meetin&!i&! standards. t!at !e an assoiate wit!!imself!erself

Whyyour

$roduct#

ShortShelflife

Why so $ri%ed#

)etailer &ur)epresentativ

e

)etailer &ur

)epresentativeWho are

"ou#" non-ar'onated drin) e:lusively for women t!at suitst!e way t!ey li)e t!eir drin)s to 'e

Whyyour

$roduct#

F!e *rodut is su&ar-free. aeine free and alorie freeand refres!in&ly fres!

ShortShelflife

ot too many *reservatives t!at may destroy t!eessene of natureL

Why so $ri%ed#

Beause our tar&et li)es to )ee* it 'eautiful andso*!istiated. t!at s!e an assoiate wit! t!e softer side

of !er *ersonality

• Brand ae*tane•

%rie not aorda'le in ase ofPavored• F!is is not yet time for t!e e:it

ar'onated drin)s• F!e assoiated esteem value

needed to 'e atta!ed to t!e*rodut not a!ieved

• F# for ener&y drin)s wantsstron&er 'randin&

• F!e taste does not wor)•

F!e unsweetened formula doenot wor) or is not a'le to rea

Ris)

8


11/17

"%%E,I? I FI(E=IE 4#"FF C7"RF6


12/17

"%%E,I? I + FI(E=IE 4#"FF C7"RF6

"ssum*tion+ start date is !osen as 1st e'ruary. 201G

"%%E,I? II


13/17

Imae %opularit" A6or!a*ilit" 7ealth

lavored drin)in&water

%ereived as a tastysu'stitute for *lain

drin)in& water and as a!ealt!y su'stitute for

aerated drin)s

It is a new setor wit!int!e 'ottled water industryand is still at its infanysta&eL 9o its less )nownamon& t!e onsumers

9ine t!e *rodut would'e *ried at a sli&!tly

!i&!er *rie t!an *uriedwater. t!e onsumer

would 'e willin& to *ay a*remium for t!e taste

It is a mu! !ealt!iero*tion t!an soft drin)sw!i! ontains !u&e

amounts of ar'on dio:ide

ruit >uies

%ereived as a su'stitutefor un!ealt!y ar'onated

drin)sL Noun&er onsumersre&ards fruit uie as a

onvenient way of'oastin& t!eir

onsum*tion of fruits andve&eta'lesL

ruit uies in t!e

unor&anized se&ment areonsidered !ea*er andfres!er 'y t!e onsumer.

even t!ou&! t!ey arerelatively un!y&ieniL

It is onsidered to 'e a

!i&! *ried *rodut sineonsumers om*are t!e

*rie of t!e *rodut to t!atof fres!ly made uies

w!i! are mu! !ea*er

ery few ustomers are

onvined a'out *a)a&ed uie 'ein& *reservative

free. and. t!erefore as!ealt!y as fres!ly

s/ueezed uie

"erated drin)s

(aority of t!e onsumersonsider aerated drin)s to

'e un!ealt!y and toomu! onsum*tion may

lead to !ealt! issues

Its is &enerally t!e rst!oie of onsumers w!en

it omes to seletin& adrin) amon& non alo!oli

'evera&es

It is an avera&e *ried*rodut wit! maor 'randsaterin& to t!e middle and

u**er middle lassw!ereas t!e loal 'randsater to t!e low inome

se&ments

%rovide zero nutrients.ar'on dio:ide onsumed

may 'e is onsidered!armfulL

(ineral 9odaConsidered a ready 'ase

for refres!in& drin)s

%o*ularity is t!ere in allt!e inome levels ofonsumers as it an 'eused to ma)e *remium

o)tails at t!e same timeas naUve as fres! lime

"orda'ility de*ends ont!e 'rand w!i! laun!esit and t!e *riin& is

&enerally done as *er t!ese&ment to w!i! it is

*ereived to ater

F!is assures of someessential mineral ontent

if *ositioned su!

Ener&y,rin)s9*orts ,rin)s

It is onsidered an e:at'alane of ener&y and!ealt!L It also ats as astatus sym'ol amon&

youn&sters

It is *o*ular drin) amon&youn&sters es*eiallyamon& students and

s*orts*ersons

It is a !i&! *ried *rodut.w!ose *remium an only'e *aid 'y t!e elite lass

Noun& !eat! onsiousonsumers onsiderener&y drin)s as a

su'stitute to aerated drin)

atural (ineral

Water

It is assoiate mineral

water as 'ein& *ure andfull of nutrition

F!ou&! it is well )nownamon& maority of t!e

onsumer se&ments. it ismore *o*ular amon& t!eelite soial lass

F!is *rodut is e:lusivelytar&eted towards t!e

*remium se&ment mainlyinstitutional onsumers

9ine t!e water is diretlyo'tained from t!e soure.

onsumers onsider it to'e nutritious and !ealt!y

M

3

3

D

;

M

M

;

D

3

3

8

G

M

D

D

3

D

D

D

3

3

8

G

M

8

D

"%%E,I? II

"%%E,I? III


14/17

Si5e o' Taret Sements Ease o' Entr" Internal )ivalr"

Flavore! .ater

Me!ium sine t!is *rodut lineis in nasent sta&e and is a!ealt!ier o*tion to swit! fromt!e *resent drin)s on t!e s!elfL9ine t!ey

7ih sine t!ere are !ardly any*layers in t!e mar)et and t!ere is!u&e *otential in t!e mar)et fort!e *rodut

Bo. t!ere are not many *layersin t!is se&ments as it is in itsnasent sta&e

7ihwit! in Ind

Fruit ?ui+es

7ih sine even )ids aretar&eted and demo&ra*!is

!an&in& wit! risin& !ealt!onsiousness

Bo. 'eause new manufaturin&*roess !as to 'e set u* ri&!t fromt!e *rourement of fres! fruits to

t!e lost lastin& *a)a&in& of t!e*rodut

7ih sine many *layers !aveidentied t!e &rowin& demand

for fruit drin)s and &rowin& *ieof *otential 'uyers

Me!'een'uye

'er t!ere

Aerate! !rin(sVer" hih sine t!ese drin)s!ave 'een em'edded in t!e*resent lifestyle of t!e ountry

Ver" lo. 'eause t!e mar)et isattainin& saturation level and t!ese&ment is already saturated wit!*layers w!o are well esta'lis!ed

7ih sine many (Cs !avealready esta'lis!ed very &ooddistri'ution networ) and t!eyare stron& w!en t!eir 'rand*resene is onsidered

7ihdier!ealt

Mineral So!a

Bo. sine t!is is used 'y limitedend-users for s*ei *ur*osesand over and a'ove t!e mineralontent need for soda is not t!atessential

Bo. sine t!e diversifyin& intosoda. t!e *roess !as to 'e!an&ed and more over7i&! reall is needed to 'rea)t!rou&! t!e lutter

7ih sine many 'rands 'ot! in'ottled mineral water. and li/uorse&ment4su'liminaladvertisement6 !ave laun!edsoda

Bo.'e suare mfor m

Ener" rin(sHSports rin(s

Me!ium sine t!ese drin)s areostly and assoiated wit!youn& and middle a&e ate&oryw!o slo& at t!is sta&e of t!eirareers

7ih sine t!ere are few *layers int!e ener&y drin)s setor w!i!ater to t!e *remium se&ment

7ih sine t!ou&! t!e tar&et&rou* size is less. 'i& *layers!ave set t!eir stones rollin&

7iht!e *t!at

Natural Mineral Water

7ih sine in t!e or*orate!ouses. elite eduationalinstitutions and in t!e elitesoial irle *rourin& t!ese will'e status sym'ol

Bo. sine very &ood laun! wit!&ood amount of visi'ility amon&t!e !i&! *role soialites is neededto ma)e a s*ae for a 'rand in t!isse&ment

7ih sine t!e industry is verylurin& due to t!e !i&! &rowt!

rate it s!ows

Bo.su's*rese/uen

Sprin Water

Bo. sine to 'e&in wit!'rin&in& onsiousness to drin)*ure water ri! wit! nutrients

annot 'e 'rou&!t amon& all

Me!ium sine t!e soure is am*le Bo. sine t!ou&! some *layersare t!ere 'ut still t!ere is so*efor new ones to laun!

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http://www.business-standard.com/india/news/fruit-flavoured-waterbisleri-to-hit-markets-soon/91595/onhttp://www.business-standard.com/india/news/fruit-flavoured-waterbisleri-to-hit-markets-soon/91595/onhttp://www.business-standard.com/india/news/fruit-flavoured-waterbisleri-to-hit-markets-soon/91595/onhttp://www.aavawater.com/Image/broch.pdfhttp://news.webindia123.com/news/articles/India/20110325/1715869.htmlhttp://www.tradersinn.co.in/about_aava.htmlhttp://dnasyndication.com/dna/article/DNAHM41885http://articles.economictimes.indiatimes.com/2009-11-10/news/27648747_1_behram-mehta-sheelpe-enterprises-stake-sale-dealhttp://articles.economictimes.indiatimes.com/2009-11-10/news/27648747_1_behram-mehta-sheelpe-enterprises-stake-sale-dealhttp://articles.economictimes.indiatimes.com/2009-11-10/news/27648747_1_behram-mehta-sheelpe-enterprises-stake-sale-dealhttp://www.datamonitor.com/http://www.ikonmarket.com/natural_mineral_water_market_india.htmlhttp://www.gits4u.com/water/water16.htmhttp://www.gits4u.com/water/water16.htmhttp://www.ikonmarket.com/natural_mineral_water_market_india.htmlhttp://www.ikonmarket.com/natural_mineral_water_market_india.htmlhttp://www.datamonitor.com/http://articles.economictimes.indiatimes.com/2009-11-10/news/27648747_1_behram-mehta-sheelpe-enterprises-stake-sale-dealhttp://articles.economictimes.indiatimes.com/2009-11-10/news/27648747_1_behram-mehta-sheelpe-enterprises-stake-sale-dealhttp://articles.economictimes.indiatimes.com/2009-11-10/news/27648747_1_behram-mehta-sheelpe-enterprises-stake-sale-dealhttp://dnasyndication.com/dna/article/DNAHM41885http://dnasyndication.com/dna/article/DNAHM41885http://www.tradersinn.co.in/about_aava.htmlhttp://www.tradersinn.co.in/about_aava.htmlhttp://news.webindia123.com/news/articles/India/20110325/1715869.htmlhttp://news.webindia123.com/news/articles/India/20110325/1715869.htmlhttp://www.aavawater.com/Image/broch.pdfhttp://www.aavawater.com/Image/broch.pdfhttp://www.business-standard.com/india/news/fruit-flavoured-waterbisleri-to-hit-markets-soon/91595/onhttp://www.business-standard.com/india/news/fruit-flavoured-waterbisleri-to-hit-markets-soon/91595/onhttp://www.business-standard.com/india/news/fruit-flavoured-waterbisleri-to-hit-markets-soon/91595/on

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