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Video on the WebOctober27, 2010

U.S. EPA Web Workgroup ConferencePresented by Margaret Ford

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Outline

1. What is the Office of Multimedia?2. Quick history of Video3. Office of Multimedia Workflow4. Content is King! Storytelling5. Tools and Resources6. A word from our sponsor(s)!7. Next Steps

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What is the Office of Multimedia (OM)?The Office of Multimedia staff provides the Office of the Administrator and others creative services and access to state-of-the-art technology through Video, Photography and Graphics.

Home of Studio One and IPTV, OM uses engaging broadcast content to serve the entire EPA. All requests for services are handled on a priority basis. Examples of our work can be found at: http://intranet.epa.gov/media

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The Office of Multimedia (OM)

Video GalleryPhoto Galleries (Stock photos)

http://intranet.epa.gov/media/

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History of video on the Web: what does it all mean?

Over 70% of all Internet traffic is now video Bandwidth problems that plagued rich media

have dissipated. Hesitation by some sectors (Government,

Non-profits) to use video is no longer warranted: Section 508 hurdles successfully navigated.

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VideoVideo

Web FeatureWeb Feature Press releasePress release

Press TourPress TourIBW Event 12/04IBW Event 12/04

With Elected OfficialsWith Elected Officials

OneEPA CommunicationsMerging: Press, Web, Multimedia, Social Media

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Content is King!

Concept, Product Review Process Treatment and scripting Putting a human face on the narrative arc Storyboarding Establishing a shot list Broll, interviews, editing Choosing a graphic “look” and audio issues Review process

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Video – Video – OM WorkflowVideo – Video – OM Workflow

• Tools of the tradeTools of the trade• Edit on Apple Edit on Apple computer in FCP computer in FCP • Use Compressor or Use Compressor or Quicktime Pro Quicktime Pro (depending on (depending on projectproject) )

• Review version -- Review version -- export to Windows export to Windows Media using Media using Flip4Mac (Flip4Mac (320 X 240/160)• FTP upload for Product Review – MOV or AVI file with minimal compression

• Tools of the tradeTools of the trade• Edit on Apple Edit on Apple computer in FCP computer in FCP • Use Compressor or Use Compressor or Quicktime Pro Quicktime Pro (depending on (depending on projectproject) )

• Review version -- Review version -- export to Windows export to Windows Media using Media using Flip4Mac (Flip4Mac (320 X 240/160)• FTP upload for Product Review – MOV or AVI file with minimal compression

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FCP sequence settings

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Shooting: Tips for capturing excellent content

Use a fluid head tripod to steady the camera.

Shots should be tight in on the subject

Panning should be limited.

Audio (lavaliers and ambient audio)

Lighting for web video can be different since compressing video sometimes darkens images by 10% (although this can be mitigated somewhat in the post-production process)

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Objective of Compression

Reduce video file size without reducing quality using a video codec. Equal parts technology equal parts art.

Remember! Do not recompress video. Recompressing video leads to

quality degradation, such as artifacts. Make your video as short as possible. Trim the beginning and

end of your video so it is as short as possible, and edit your video to remove any unnecessary content. No black fadeups!

Adjust your compression settings. Test your footage, and modify it until you find the best setting possible for the video you are compressing.

Limit effects and rapid movement. Any kind of movement, particularly with many colors, increases file size.

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Why Is EPA using Flash?From a Technology Perspective

Cross browser/Cross platform independence

Can you still use what you have? –Yes Do you need to convert everything? -No

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Why Flash? From the User’s Perspective

With Flash you (developer/designer) control user experience Player size Automatic startup Surround video with supporting

informationBP Oil Spill Waste Cleanup (16 x9, 480

px wide by 300)

Guidelines

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Flash Video with Captions Workflow

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The Tools: Captioning

Hi-Caption, end-of-life product MacCaption from CPC Software ($5K) MAGpie (free, please contact R9’s Patti Nelson for

workflow) CC for Flash (free) SlickCaption ($49)

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Changes at OM this year The move to HD, 16X9 vs. 4 x3 OM is expanding , two new producers Web video vs DVDs, other delivery types Product Review and the move to CMS Final delivery on the Web -- embedded,

iframes, youtube, other vendorsEPA's Youtube Channel Providing translations Captioning

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HTML 5

The future of video on the Web? Embedding Google Earth flyovers,

screen-scraping data sets, real–time compositing, etc

Example of interactive music video

Guidelines

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Next Steps

Form regional workgroup Weigh in on Web delivery options Solicit regional staff details to HQ FTP issues, regional assignments Logos and lower thirds rollout

For more information sign the email list or contact slotkin.ron@epa.gov or ford.margaret@epa.gov

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Video ResourcesVideo Resources

Gov't portal:

http://www.usa.gov/Topics/Graphics.shtml

EPA sites:

http://www.epa.gov/nscep/

http://intranet.epa.gov/media/

http://intranet.epa.gov/media/video/videogallery.htm

http://www.epaosc.net/Regionmap.asp http://www.ertvideo.org/home.html http://www.epa.gov/superfund/programs/er/resource/index.htm

Tools:

http://www.mightycoach.com/articles/mm2/captureformats-moviemaker.html http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx

http://www.squared5.com/

http://ncam.wgbh.org/richmedia/index.php

http://www.camstudio.org/

Rules:

http://www.access-board.gov/sec508/guide/1194.24.htm

Footage:

http://www.worldclips.tv/

http://www.lib.noaa.gov/docs/wind/videoportal.html

http://www.noaanews.noaa.gov/broll/

http://www.pmel.noaa.gov/vents/geology/video.html

http://sos.noaa.gov/video/

http://marsrovers.nasa.gov/gallery/video/spirit01.html

http://www.nasa.gov/multimedia/videogallery/index.html

https://contest.hq.nasa.gov/video_contest/

http://hvo.wr.usgs.gov/gallery/kilauea/volcanomovies/

http://www.census.gov/pubinfo/www/broadcast/

http://memory.loc.gov/ammem/dihtml/divideos.html

http://www.archive.org/details/movies

http://www.archive.org/details/opensource_movies

http://mic.imtc.gatech.edu/ http://mic.imtc.gatech.edu/ h

ttp://www.sandia.gov/news/resources/video-gallery/index.html

Podcasts:

http://www.usa.gov/Topics/Reference_Shelf/Libraries/Podcasts.shtml

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Video on the WebOctober27, 2010

U.S. EPA Web Workgroup ConferencePresented by Margaret Ford