1 Version 1.0 D-Link HQ, Oct. 2012 Sales Guide DCS-6915 20X Full HD High Speed Dome Network Camera...

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Version 1.0 D-Link HQ, Oct. 2012

Sales Guide

DCS-6915 20X Full HD High Speed Dome Network Camera

D-Link Confidential

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Before Getting Started – The Guideline Objective:

• Allow OBU to understand why introduce this new model (SKU)

• A clear and solid set of points to lead for product sales/ selling

• To be equipped with knowledge on how to sell against key competition

• Recommendation of associated SKUs for target segment

Suggestion for OBU by using this Sales Guide:

• Sense the sales opportunity

See if the spec meets the past and current project demand.

• Kickoff, enhance channel recruitment by this unique new model

Use this unique new model to attract channel partner to up the sales.

• Forecasting from channel partner

To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

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Before Getting Started – The Model DCS-6915 will be first Full HD 20X high speed dome network

camera with all-in-one function.

• DCS-6915 is first Full HD high speed dome camera of D-link camera product line. It is equipped 3 megapixel resolution Sony Exmor progressive CMOS sensor, equipped high performance SoC to compress high quality H.264 and MJPEG. DCS-6915 built-in heater, fan and robust vandal mechanical can withstand the toughest environment.

• Enable a continuous 360-degree pan and support 256 preset position

• Built-in 20X optical & 8X digital zoom.

• Removable IR-cut filter enable to get high quality image in day and night condition

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

• DCS-6915

• WDR / BLC

• 20X optical & 8X digital

zoom

• IP66• Weather

proof• H.264/Full

HD• 1920x1080@ 30

fps

• Audio in• /Audio out

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Product HighlightPositioning Overview

Mainstream Full HD H.264 outdoor speed dome camera

Built-in 20X optical & 8X digital zoom and removable IR-cut filter .

Built-in heater, fan and robust vandal mechanical can withstand the toughest environment

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Product Highlight

Retail Commercial Education Healthcare Government

• All entrances

• Security zone

• Warehouse

• All entrances

• Lobby

• Security zone

• Warehouse

• Factory plant

• All entrances

• Warehouse

• All entrances

• Lobby

• Security zone

• Warehouse

• All entrances

• Lobby

• Security zone

• Warehouse

• City surveillance

DCS-6915

+ 2 megapixel

+ H.264/MJPEG

+ 2-way audio

+ Micro SD

Target Market

+ IP66

+ WDR / BLC

+Speed By Zoom

+Pan 360° Endless

+Tilt angle range from -10º to +190º

+Pan/Tilt motor accuracy of 0.225°

+Preset speed up to 400°/sec

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Product HighlightSelling Point

Excellent image quality

DCS-6915 is equipped with Sony Exmor Progressive COMS sensor and ICR module for night surveillance. With WDR and auto iris lens this camera can be used for applications or environments with varying light conditions.

Excellent PTZ Mechatronics design

DCS-6915 also equipped high magnification optical zoom lens and high speed motor for pan and tilt.

Variable Speed, Fast Patrol

Speed By Zoom - Pan & Tilt proportional to Zoom Ratio - A special feature enabling users to view an object more precisely, the speed of pan and tilt will be slower as the camera zoom in.

Preset Speed - Up to 400°/sec with motor accuracy of 0.225°- Enhanced fast , accurate and user friendly operation

IPv6Product Highlight

Selling Point

1/2.8” 3 megapixel Sony Exmor progressive CMOS sensor Real-time H.264/ MJPEG Max. resolution Full HD 1920x1080 at 30 fps Megapixel fixed lens f=4.7 ~ 94 mm Support 2 way audio Micro SD card slot for camera side storage IPv4, QoS equipped for advanced transmission. Privacy mask Multicast video/audio stream Multiple access lists Unified D-Link SDK ONVIF compliant IP-66 weather proof & IK10 vandal proof operation temperature -40°C ~ 50°C

Table of Content


Target Market

Selling Point


Head Competition


Technology Brief


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Technology Brief

Function Detail• Auto 180 ° Digital Image and Mechanical Flip Function

• Tilt Range

• WDR/BLC

• Privacy mask

• PTZ

Video Format• H.264

Network Protocol• ONVIF

Local Storage• Micro SD Card slot

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Auto 180 ° Digital Image and Mechanical Flip Function

Fast, Convenient, non-stop tracking

Reduce wear and tear as compared to traditional mechanical flip technology

Flip function enables users to track an object continuously when it passes through under dome camera.

Technology BriefFunction detail

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Broaden Tilt Range

Tilt angle range from -10º to +190º

• -10o ～190o 　 Most cameras won’t be able to see beyond the True Horizon when zooming in.

See More

True Horizon


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WDR Dynamic range is the ratio of the maximum signal output

of the sensor to the smallest signal output of the sensor. Or, in other words, dynamic range is the ratio of the brightest portion (maximum output) of the image to the darkest portion (smallest output) of the image.

The Wide Dynamic Range (WDR) function of a camera is intended to provide clear images even under back light circumstances where intensity of illumination can vary excessively. WDR cameras are usually recommended for situations where light enters a premise from various angles such as a multi-window room. A camera placed on the inside of the room will be able to see through the intense sunlight or artificial light coming in.

If an indoor security camera is pointed towards a window or an entrance door, you will see the background washed out during daytime. This is very common situation in restaurants and stores which have big glass windows.


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Backlight Compensation ( BLC )

BLC indicates the image sensor's ability to automatically adjust in conditions, where lighting behind the camera, to deliver the sharpest and highest quality video image.

When Camera with WDR activated, the BLC function will turn off automatically.


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WDR performance is better then BLC

Wide Dynamic Range (WDR) Technology uses gamma way. Photosensitive element, shooting as much as possible not to let the bright areas overexposed, and image software dark little brighter. This sounds good at first glance, but a closer look at the details have been lost many. Below is a comparison of camera technologies with its video images of Regular, Backlight Compensation (BLC), and Wide Dynamic Range.


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Privacy Mask

Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to sixteen privacy mask windows. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.


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PTZ Features

256 Preset Points

Memorize a specific locations for quick and convenient operation.

8 Sequences

Switch among a set of preset points, and display the image in

sequence.

4 Auto-Pan

Track between two preset points.

4 Cruises

User doesn’t need to set any preset points. Camera will memorize

the track.

Function detail

Technology Brief

Video Format

Technology Brief

H.264 Advantage

H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010.

Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG).

Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.

* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

Video Format

Technology Brief

H.264 Quality The improved compression performance of H.264 comes at the price of greater

computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.

A video frame compressed at the same bit rate compared as below figures:

* Picture source: Vcodex White Paper: An overview of H.264

MJPEG(same bit rate 512k)

MPEG4(same bit rate

512k)

H.264(same bit rate

512k)

Network Protocol

Technology Brief

ONVIF standard ONVIF, the Open Network Video Interface Forum, is an open industry forum for

the development of a global standard for the interface of IP-based physical security products.

How you can benefit from ONVIF A global interface standard will make it even easier for end users, integrators,

consultants and manufacturers to take advantage of the possibilities offered by network video technology.

Visit ONVIF official website for more detail: www.onvif.org

http://www.onvif.org/

Micro SD slot for local storage

Local Micro SD storage for network loss or

event purpose

SDHC 2.0 Maximum capacity 32G Bytes.

Recommend SDHC class 6 or higher

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Local Storage

Technology Brief

Table of Content


Target Market

Selling Point


Head Competition


Technology Brief


Application Diagram


Application Example


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DCS-6915 are ideal for Versatile Applications in

Various Environments

Indoor : mall, gyms, airports, stations, casinos, …

Outdoor : warehouse, streets, parks, beaches, schools, stations ….

1 Version 1.0 D-Link HQ, Oct. 2012 Sales Guide DCS-6915 20X Full HD High Speed Dome Network Camera...

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