1 The U.S. Market and New Digital Buying and Reading Behaviors The U.S. Market and New Digital...

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What influences a book

consumer to switch to e-

books?

How long have print book

consumers been reading e-books?

Now thate-books are in the mix, are

book consumers acquiring

more, less or the same number of

print books?

Which e-reading devices do book

consumers prefer to use?

What are the most popular

e-book genres?

How long are book consumers willing to wait

for ane-book by their

favorite author?

© 2010, the Book Industry Study Group, Inc.

Does DRM effect a consumers decision

to acquire an e-book?

(1) High level review of current U.S. book market

(2) Deep dive into current U.S. consumer attitudes toward and preferences for e-books and e-readers


Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products.

BISG is committed to the development of effective industry-wide standards, best practices, research and events that

enhance relationships between trading partners.


““Learning is what Learning is what most adults will do most adults will do for a living in the 21for a living in the 21stst Century.”Century.”

S.J. Perelman

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7

High level review of the current U.S. book market

R.R. Bowker R.R. Bowker reports traditional reports traditional U.S. book market U.S. book market flat in 2009.flat in 2009.

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© April 2010, Bowker Books In Printhttp://www.bowker.com/index.php/press-releases/616-bowker-reports-traditional-us-book-production-flat-in-2009

Traditional U.S. title Traditional U.S. title output in 2009 was output in 2009 was virtually unchanged.virtually unchanged.

New title/edition output dropped less than half a percent, from 289,729 in 2008 to a projected 288,355 in 2009.

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But, here’s something that might surprise you…

POD & reprints (public POD & reprints (public domain)domain)exploded in 2009.exploded in 2009.

764,448 titles were produced in 2009 that fall outside traditional publishing classification definitions, representing 181% increase over 2008 - which, in turn, doubled 2007’s output.

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BiblioBazaar Books LLC Kessinger Publishing, LLC CreateSpace General Books, LLC Lulu.com Xlibris Corporation AuthorHouse International Business Publications, USA PublishAmerica, Inc.

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Growth categories =Growth categories =Business & Technology.Business & Technology.

Technology (+11%)Science (+9%)Personal Finance (+9%)

Cookery (-16%)Language (-16%)Travel (-5%)

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Current U.S. consumer attitudes toward and preferences for e-books ande-readers


www.bisg.org

Report3 of 3

JULY 2010

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What influences a book

consumer to switch to e-

books?

How long have print book

consumers been reading e-books?

Now thate-books are in the mix, are

book consumers acquiring

more, less or the same number of

print books?

Which e-reading devices do book

consumers prefer to use?

What are the most popular

e-book genres?

How long are book consumers willing to wait

for ane-book by their

favorite author?


Does DRM effect a consumers decision

to acquire an e-book?

PubTrack™ Consumer panel of U.S. book buying men, women and teens

Survey pool of ~44K book consumers at the time of each survey fielding

~1,500 qualified; ~780 respondents

95% confidence level



Screen shot from EDS commercialYouTube.com http://www.youtube.com/watch?v=Pk7yqlTMvp8

Source: AAP Annual Report, compiled in cooperation with the IDPF

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1st Fielding…(Nov 2009)


…comparedto 3rd Fielding

(April 2010)

Ten of the bestselling printed novels in Japan in 2007 were based on cell phone novels, and each sold around 400,000 copies.

Starts Publishing has released 40 mobile titles into print that have sold 10 million copies.

According to a recent Mainichi Shinbum newspaper survey, 86% of high school, 75% of middle school and 23% of grade school girls read cell phone novels.



(April 2010)


As compared to print: $35k-$75k = 40%

$35k = 32%$75k = 24%

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(April 2010)


34



(April 2010)


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Mobile 4%

Sony Reader9% - 4%

Netbook/Tablet2% - NEW

B&N Nook3% - NEW

Any Computer37% - 11%

Kindle32% - 10%

i-Phone/ i-touch

10%

One Device used most frequently

iPad3% - NEW

© 2010, Bowker PubTrack™ Consumer

The crowded E-Device market todayThe crowded E-Device market today

Likelihood to buy i-Pad :Verylikely

Somewhat likely

AlreadyPre-ordered

All Book Buyers 4.3% 9.2% 1.0%

Males 18 - 29 11.3% 10.4% 1.3%

Males 30 - 44 8.2% 17.2% 1.3%

© 2010, Bowker PubTrack™ Consumer 38




(April 2010)

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(April 2010)


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