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The Mind Set

What is a Blog?

Your Blog Is The HubOf Your Online Wheel

Text Audio

Video

Blog

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The Mind Set

Stands for Weblog

Like a Diary Online

Easy to Keep Up To Date

Google Loves Them

A Blog Is A SpecialType of Website

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Essential HealthPure Massage Oil Blog

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Alchemy Cordial’sCoffee Syrup Blog

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A website is like putting up a billboard in a desert.

Where does the traffic come from?

How Does a Blog Compareto a Website?

A blog is like putting up your billboard on a busy freeway, viewed by 1,000’s each day!

Your Blog Your Website

Blogs Talk to People

Websites Talk to Customers

YourDatabase

YourWebsite

Your Blog

StumbleUpon

Hub To Drive Traffic

Setup Your Online ATM

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•Traffic Is Your Audience

•Your Blog Is The HUB Of Your Influence & Source of Traffic

•Your List Is Your Pot of Gold To Sell To

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The Mind SetWhere DoesYour BlogFit In Your Strategy?

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Your Website Is Like A TableIt Needs A Multi-Pronged Approach

To Keep It Working

And Only 2 Things Count

Traffic & Conversion

Without These Working... Your Site Breaks Down

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You Need A Complete Strategy ForTraffic & Conversion

Blogs Drive FREE Traffic andBuild Your List

Single Product SalesLetter Mini WebsitesConvert Into Sales

You Email Out To YourList To Makes Sales Thru

WebsiteHub

Links ToLinks To

Mails To

Mails To

How Blogs Work With Your System

Squeeze PageFocused

ConversionSigns People Up

Sales LetterFocused

ConversionGets The $$

Your BlogControls TrafficSends It Where You WantBuilds Your List

WebsiteBuilds Your List

Builds Your BrandCredibility

Membership Site

Your List

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The Mind SetWhat Is ABlog Good

For?

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Why You Need A Blog NOW

1. Gets You More Traffic2. More Traffic = More Sales = More

Profits3. Builds Your Database Of Prospects4. Increases Credibility = Trust & Client

Loyalty5. New Potential Revenue Streams - Ads6. Gives You the Benefits of a Web 2.0

web siteEasily picked up in the Social Networks

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Blog = Traffic

1. Think of each Blog post as a mini press release

2. It can take on a life of it’s own3. People comment on it4. People link to it5. Dozens of popular social bookmarking

sites can reference it

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Blog Is Your Platform

• Blogs allow you to publish your:

• Text Articles

• Podcasts

• Video

• And allow people to subscribe to it

• And promote them through 100’s of social media sites

• It becomes your own multi-media newspaper channel

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Building Your List Pre-Launch

1.Don’t wait to start blogging2.Let your blog build your list pre-

launch3.When your site launches...4.You’ve got a list who love you and

are ready to take up your offer

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The Mind Set

Let’s Look AtSome Blogs

AussieGreenThumb.comCustomised Blog

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AussieGreenThumb.com

CarSales.com.au

80 staff - launched 1999

Drive.com.au

Website owned by Fairfax

CarAdvice.com.au

6 staff - launched 2007

CarAdvice.com.au

Alexa.com

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The Mind Set

Web 2.0

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•The statistics of people online are extraordinary. Buying books is down, tv watching is done. Internet usage is going up.In the meanwhile, the online communities are getting busier and busier e.g.

•Facebook - 1 Million New per week•World of Warcraft - 8 million paying

subscribers

The Web Has Changed

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The Mind SetSetting UpFirefox

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• Box.net Bookmark Sync• Cooliris Previews• del.icio.us Bookmarks• Digg Firefox Extension• Download Helper• Foxmarks Bookmark Sync• Gmail Manager• Goole Notebook• Greasemoney - Number Google

Results 1.1• PicLense• ScribeFire• Search Status• SEO for Firefox• Twitterbar• Fireftp

http://addons.mozilla.org

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PicLens.com - Add-on

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ScribeFire - Add-on

http://www.scribefire.com

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The Mind SetSetting Up Wordpress

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Writing a Post Wordpress

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•Most basic needs are:1. Monetization 2. Optimization

•WordPress Plugins help us get there.

•There are several thousands of WordPress plugins in the WordPress community and new plugins are coming out everyday.

•Not all plugins are useful, in fact some are very bad written that will mess up your site or harm your WordPress installation.

Useful WordPress Plugins

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•1. All In One SEO Pack

•In order to get your website search engine optimized, you need a tool like All In One SEO

Useful WordPress Plugins

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•Over 90 vital plugins that we use to supercharge a wordpress install for maximum exposure

Awesome WordPress Plugins

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A Customised Blog

• After 9 months of blogging

• Hired a professional web designer

• Next day traffic doubled

• From 800 referrals to 2400 in a month

• Wendy Piersall - eMoms at Homewww.emomsathome.com

Wendy Piersall

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The Mind Set

Using Facebook

Why You Need To Be In Facebook

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•More than 70 Million users in Facebook

•The majority visit Facebook TWICE a day

•Fastest growing demographic is 35+

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Social Networking Site - Facebook

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Blog In Facebook

Who Is In Facebook?

Men (aged 15-64) - 1 in 7 are in FacebookWomen (aged 15-64) - 1 in 5 are in Facebook

Who Is In Facebook?

Brisbane - 1 in 5 are in Facebook

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Leverage = Domino Effect

•1 blog post

•Instant Facebook update - and broadcast too Facebook friends

•Instant Podcast

•Instantly promoted on 30+ social bookmarking sites

•Instant Google Front Page

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The Mind Set

The Goal

This Blog Went Live1st April 2008

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Now WhatHappens

48 Hours LaterIs Hard To

Believe

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Barnaby’s Blog Shot UpTo Google’s Front Page Out of 8.9 Million Sites

Position 7Google’s Front Page

“compare blog vs website”

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RESULT:Front Page on Google

Within 48 Hours Without AdsUsing Social Bookmarking

Angela’s Business Blog.comCustomised

Look At That Blog Post Dated 25th July 2007

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What Happens TODAYWhen You Search On

Pete Godfrey

Position #5 onGoogle’s Front Page

Out 589,000 for“Pete Godfrey”

And Some PeopleAre Paying Ads For These Keywords!

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Michael NemethFinancial Planning Blog

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Position 1 and 2Front Page

“escaping mortgage trap”

Michael Nemeth’s Finance Planning Blog Shot Up To Google’s #1 and #2

Out of 222,000 Sites

Michael Nemeth Finance Blog#3 & #4 Out of 7,500 Sites

Position 3 and 4 onGoogle’s Front Page

“beat the banks mortgage”

Position 1 onGoogle’s Front Page

“mortgage trap”

Michael Nemeth Finance Blog#1 Out of 644,500 Sites

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Essential HealthPure Massage Oil Blog

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Position 1, 2 ,3Google’s Front Page

“headache relief recipe”

Essential Health#1, #2, #3 Out of 300,000 Sites

Essential Health#3 Out of 300,000 Sites

Position #3Google’s Front Page“headache relief oil”

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Alchemy Cordial’sCoffee Syrup Blog

Alchemy Cordial’s - Cafe Coffee Syrup#1, 3, 9, 10 Google’s Front Page

Out of 150,00 Sites

Position 1, 3, 9, 10Google’s Front Page“gourmet cordial”

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Dixon Automotive ServicesCar Maintenance Blog

Dixon Automotive Services Brisbane Car Mechanic

#1, #2, #3, #4 Out of 146,000 Sites

Position #1, #2, #3, #4“car maintenance Brisbane”

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The Mind SetMarket Research

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• Keyword research is VITAL to your online marketing success.

• Must know exactly the keywords that people are searching on

• Targeting these keyword phrases will generate more traffic to your site

Keyword Research Vital

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• “web hosting cheap” gets 68 searches a day

• “cheap web hosting” gets 744 searches a day

• Which would you rather?

Keyword Research Vital

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•Cat collar?

•Cat collars?

Which Gets More Searches?

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•Cat collar 41•Cat collars 223

5.4 times!How many keywords are

you getting wrong?

Were You Right?

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•www.Google.com/news - search + RSS subscribe

•www.Google.com/blogsearch - search + RSS subscribe

•www.technorati.com - showing trends

Text Content

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What Is RSS

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• As a blogger, you are not only looking for what is historically popular, but also what is fresh.

Text Content

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Google Trends

www.google.com/trends

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Gtrends

http://freekeywords.wordtracker.com/gtrends/

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http://adlab.msn.com/Online-Commercial-Intention/

Detect Online Commercial Intent

Blogging Traffic Master1 Month Trial - What You Get

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•Blogging Traffic Master MembershipStep by step video training on how to blog onto Google’s front page

•BONUS - Email Marketing System - Inc Training

•BONUS - Web site hosting for multiple domain names

•BONUS - Your Own Starter Wordpress Blog www.iBlogBuzz.com

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iBlogBuzz.com

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Plus - BONUS

•Alive Online

•www.alive.com.au/website/toolbar

•http://alivecomau.OurToolbar.com

Special Offer Today

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Value $99 per month

Blogging Traffic Master1 Month Trial - What You Get