1 The A-magazine maintains its strong profile Credible High quality Relaxing Versatile Entertaining...
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Transcript of 1 The A-magazine maintains its strong profile Credible High quality Relaxing Versatile Entertaining...
1
The A-magazine maintains its strong profile
Credible
High quality
Relaxing
Versatile
Entertaining
Educative
Engaging
Exciting
Base: Readers of the magazines
VG helg DB mag A-mag
Reported: Amount of people who agree / partially agree with the statements
The A-magazine scores high on liking!
Number in % of total amount of interviews: 575, 951, 1093, readers of all three magazines
+1%
+1%
-1%
68 % of the A-magazine’s readers say that the magazine makes the newspaper better. To what degree do you experience that the newspaper is better because of the magazine?
Number in % of selection: 575, 951, 1093, magazine readers
+5%
+1%
0%
23 % of the A-magazine readers say that the magazine is an important reason for subscribing on the newspaperThe A-magazine is an important reason for subscribing on Aftenposten
Number in % of total amount of interviews: 240, A-magazine readers that subscribe for Aftenposten
+4%
The readers use longer time on reading the A-magazine than reading D2 (Dagens Næringsliv’s magazine) How long time did you spend on reading the magazine?
Number in % of total amount of interviews: 747, 320, readers of both the magazines
Among those who read both the magazines 71 % say
they prefer the A-magazine Which of these magazines do you like the most?
Number in % of total amount of interviews: 279. People who have read both the magazines, one of the 6 last editions