1 Sun: Human Interface Technologies A. 2 Sun Overview Copyright Legal Solution Structural Solution...

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Sun: Human Interface

Technologies

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OverviewCopyrightLegal SolutionStructural SolutionMarketsDemocratizationProjectsAdoptionInterface

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Creative Commons Highlights:

•Written about in the NY Times, Wall Street Journal, Business 2.0, among many other publications

•4,000,000 web pages with Creative Commons licenses (text, audio, video, images, interactive) that can be shared or remixed by anyone, legally

•Content growth rate of 50% a quarter

•~$3.5 million in funding from the MacArthur Foundation, the Hewlett Foundation, the Omidyar Network Fund, the High Q Foundation, and the Center for the Public Domain, to fulfill our mission

•Recently awarded the ARS Electronica Golden Nica Award

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Broad Goals: To keep ideas free(12-bar blues)

To facilitate collaboration across space and time by eliminating transaction costs

To further facilitate the democratization of content production and distribution

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Specific Goals: To enable people to build a pool of content they can draw from in returnTo make that content searchable in a distributed way

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•A standard way to share content on the Net

•A way to make remixing and distributing content easy and legal

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A Creative Commons license allows you to say “some rights reserved.”

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Some integrations:

•Adobe XMP•Garageband.com•Soundclick.com•MacBand.com•DMusic.com•Soundshelf.com•Archive.org•Mozilla•Faircopy•MediaWiki•Public Library of Science•Buzznet Photoblog•Winksite Moblogging

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•Opsound.org•MacJams.com•Movable Type•Squarespace•IndyMedia•iRATE Radio•FLickr •Moveon.org’s Bush in 30 seconds•Open Media Streaming•mobloguk•Serendipity•Pixagogo•Biomed Central

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QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Along with a cover story, Wired Magazine will release a Creative Commons CD with its November issue. There will be a coinciding event in NYC in

September, and the CD will include artists such as:

Beastie BoysChuck DGilberto GilDavid ByrneSpoonThievery CorporationPaul Westerbergamong others...

All tracks will be made available for legal sampling under the Creative Commons Recombo Plus license.

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explode licensedcontent

The Machine:to promote collaboration across space and time

improve searchabil

ity

promote re-use

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Get Creative (show movie)copyright: a complicated concept

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Challenges to the current copyright system:

Works are naturally copyrighted

Copyright is a bundle of rightsThere is no easy way to give some, or all of those rights away

Current climate hurts innovation

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More challenges given new technologies:

Internet gives worldwide distribution

New software makes it easy to build on culture (GarageBand, iMovie)

Current online distribution leaves terms-of-use vague

Current climate hurts innovation

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C

Copyright

copy

distribute

display

perform

make derivatives

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C

Copyright

copy

distribute

display

perform

make derivatives

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C

Copyright

copy

distribute

display

perform

make derivatives

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commercialnoncommercial

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Every Creative Commons licenses allows the world to distribute, display, perform, or webcast a work. In addition one may apply the following conditions:

Attribution

No Commercial UseNo Commercial Use

No Derivative Works

Share Alike

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There are eleven total combinations.

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Answer three simple questions to choose a license.

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Slide 13



Then, you’ll get a logo to put on your web page.

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The logo links to the Commons Deed.

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The Commons Deed links to the Legal Code.

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In total, the license is a three Layer Interface:



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Examples:

TO SHARE: Prelinger Archives

TO TRANSFORM: Justin Cone

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Prelinger Archives

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Justin ConeBuilding on the Past (show video)

Creative Commons Moving Image Contest

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The Corporation

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BusinessArtEducation/Research

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Magnatune

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Plum TV (localized content)

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Opsound

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QuickTime™ and aTIFF (Uncompressed) decompressor


PLOS

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OCW

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Digital Junkyard

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Youth Media

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RDF search engine:

the Web

use All The Web to find CC licensed content

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QuickTime™ and aTIFF (LZW) decompressorare needed to see this picture.

RDF Search Engine

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Mozilla Plug-in

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tomQuickTime™ and a

TIFF (LZW) decompressorare needed to see this picture.

joe

“alien dog” remix

“alien dog”

“volcano”

jane

“volcano”remix

“have not”

“have not”remix

MIXTER: exposes connections between music and people.

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Mixter

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QuickTime™ and aTIFF (LZW) decompressorare needed to see this picture.QuickTime™ and aTIFF (LZW) decompressor


Mixter

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Mixter

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Mixter

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Mixter

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4th Wall Films



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Get Music:

GarageBandusers take Creative Commons licensed sound from the pool to remix

Benefits to the user:

More sounds to play with

Put Music:

GarageBand users use Creative Commons licenses to put music in the pool for others to share and remix

Benefits to the user:

Increased exposure

unmixed tracks

Supreme Court Audio

Apple Loops mp3s

Wired CD tracks

Creative Commons Open Sound Pool

Application Integration

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*http://creativecommons.org/technology/embedding

File Embedding

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Search Embedded Files

Pulls info out of MP3 ID3 tag

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iRATE Radio Reads MP3 ID3 Tags



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iRATE Radio Reads MP3 ID3 Tags

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Tagging Tools Demo

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4,000,000

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•According to Yahoo!, one out of every 1,200 web pages has a CC license on it

•Google “commons” and we’re #1

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Daily Requests (includes GIFs served from our site and other sites)

0

200000

400000

600000

800000

1000000

1200000

12/22/021/22/032/22/033/22/034/22/035/22/036/22/037/22/038/22/039/22/03

10/22/0311/22/0312/22/031/22/042/22/043/22/044/22/045/22/04

Date

Requests Per Day

1028% from Dec 02 until June 04(50% quarterly growth rate)

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License Distribution via Yahoo! on March 31, 04100%=2953602 Linkbacks

3%7%

3%

23%

8%

38%

14%

0%

1%

0%

1% 2%

publicdomainattributionattribution-noderivativesattribution-noncommercial-noderivativesattribution-noncommercialattribution-noncommercial-sharealikeattribution-sharealikenoderivativesnoderivatives-noncommercialnoncommercialnoncommercial-sharealikesharealike

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License Selection

95%

75%

31%

52%

5%

25%

69%

48%

0%

20%

40%

60%

80%

100%

120%

attribution noncommercial no derivatives share alike

don't select

select

Distribution of various license attributes.

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Telltale Weekly

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Indymedia Content Management Systems

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Indymedia Content Management Systems

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Soundclick

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Soundclick

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history

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Old front page

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New front page

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Old license engine

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New license engine

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Get Content

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SamplingiCommonsEducationDeveloping NationsTranslationLicensesMetadataCommunityCommonwealth

Discussion lists and community innovation

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Messaging

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Artist Corners

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Music Sharing License

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Tech Challenges

1 Sun: Human Interface Technologies A. 2 Sun Overview Copyright Legal Solution Structural Solution...

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