How do You Sell an Idea?Rachael Ong

Introduction/ Rationale

Main Learning Outcomes1. Students will be able to develop an understanding of

the effect of history on a piece of American literature (See Grade 11/12: R.C. 2.5).

2. Students will be able to understand how the author’s style contributes to the irony, tone, and mood of the text and how the language used achieves specific rhetorical or aesthetic purposes (See Grade 11/12: L.I. 3.3).

3. Students will be able to demonstrate their understanding of purpose, speaker, audience, and form when completing writing assignments (See Grade 11/12: W. 1.1).

Main Text The Great Gatsby:

› Historical Fiction› Themes Applicable to Students’ Lives› Communicates an Opinion about the

Historical Era

Final Advertisement ProjectInstructions: Students will create their own advertisement of a

product (the PRODUCT may be created or existing).

Students can choose to either create a print collage advertisement in which they use pictures (photographs they take themselves, cut out in magazines, or find online) to advertise a product of their choice.

OR a media advertisement (commercial or infomercial).

Students will present their media or print advertisement in class along with their marketing pitch (explained in detail below).

Key Scaffolding Activity- Gallery Walk(Thursday, Week 2)

How do the persuasive/ rhetorical techniques used in commercials differ from those techniques used in print advertisements?› Consider persuasive audience appeals and

rhetorical devices.› Create a Venn diagram to organize your

findings.

Print Advertisements vs.

Commercial Advertisements

Conclusion Constructivist Philosophy

Scaffolding

Student Application