STR-FR-BRND_Guidelines-12.0329

To the right is the Strauss® Free Raised® logo mark. It is the

principal mark that represents the brand. It should be used

to represent the brand to all audiences.

The logo mark is always used in full color.

“From American Pastures” is to be used on all packaging

that has product inside, but is not essential on

applications where it does not encompass product.

1 - STRauSS® FRee RaiSeD® loGo maRk

STR-FR-BRND_Guidelines-12.0329

For maximum impact, a set minimum space should separate

the Strauss® Free Raised® logo mark from all other graphic and typographic elements. This area

forms an invisible frame around the logo mark.

The minimum space around the logo mark is based on the

height of the “S” within the shield. The logo mark should

have a consistent minimum space of the “S” height

on all four sides.

Please note that the minimum size requirement for the logo

mark is one inch tall.

2 - loGo miNimum Space aND Size

1 inch minimum size

STR-FR-BRND_Guidelines-12.0329

To the right is the Strauss® Free Raised® shield.

It may be used when the logo mark in full color application is not available or as a secondary

brand identification.

3 - STRauSS® FRee RaiSeD® ShielD

STR-FR-BRND_Guidelines-12.0329

For maximum impact, a set minimum space should separate the Strauss® Free Raised® shield

from all other graphic and typographic elements. This

area forms an invisible frame around the shield.

The minimum space around the shield is based on the height of the “S” within the shield. The shield should have a consistent

minimum space of the “S” height on all four sides.

Please note that the minimum size requirement for the shield

is one inch wide.

4 - ShielD miNimum Space aND Size

1 inch minimum size

STR-FR-BRND_Guidelines-12.0329

5 -

The Strauss® Free Raised® shield may be applied in the specific

brand color or black and white.

To the right is a chart of the approved color appearances

for the shield.

The shield may be printed in Strauss® Brown (process

color or special mix ink) or black. Please see the

Brand Color Palette section for specifications.

5 - accepTaBle ShielD uSe

Black and White Strauss® Brown (Process or Spot Color)

STR-FR-BRND_Guidelines-12.0329

The Free Raised® brand image is used with the Strauss® Free Raised® logo mark or shield.

The logo mark must always be placed in the sky area as it fades

to white to allow the blades of grass to be seen.

The shield may be used within in the blue sky area or

on the horizon line.

*Please note: Strauss® Free Raised® Shield does not have a

white rule around it.

6 - FRee RaiSeD® BRaND imaGe wiTh loGo maRk oR ShielD

STR-FR-BRND_Guidelines-12.0329

The Strauss® Free Raised® tag line embodies the

brand promise.

“This simple statement defines our commitment to raising cattle in a compassionate and natural manner – free to roam on open

pastures, never administered antibiotics or hormones, whiles

receiving a nature-intended diet.

All our cattle are raised by America’s great independent

family farmers.”

The tag line may be used as a headline for advertising,

promotions and in packaging.

Use the tag line art as shown; do not substitute with another font outside of the font family.

It may be used as a single line or two lines stacked. It

must always appear with the trademark symbol.

7 - STRauSS® FRee RaiSeD® TaG liNe

STR-FR-BRND_Guidelines-12.0329

Shown to the right are examples of the Strauss® Free Raised®

logo mark and tag line in use.

The advertising example shows the logo mark and brand image

as the main visual with the Free Raised® tag line used as a

headline reversed out of Strauss® Brown.

The packaging examples show the Strauss® Free Raised® logo mark on the brand image and

on a white background.

8 - applicaTioNS FoR The loGo maRk aND TaG liNe

Never tethered - free to roam with herd on open pasturesNever ever administered antibiotics or growth hormones*

Unlimited access to mother’s milk Agriculturally sustainable and environmentally friendly

Advertising

Packaging

STR-FR-BRND_Guidelines-12.0329

Shown to the right are applications of the Strauss®

Free Raised® shield.

The info card shows the shield used in a two-color application.

The case rail strip is an example of the shield used with

the Free Raised® brand image for maximum impact in a

retail environment.

9 - applicaTioNS FoR The ShielD

Info Card

Case Rail Strip

STR-FR-BRND_Guidelines-12.0329

To the right is the family of brand colors chosen for

Strauss® Free Raised®.

Strauss® Brown is the signature color of the

Strauss® logo. The spot color is a

special order mix.

10 - BRaND coloR paleTTe

STRAUSS® BROWN

SPOT COlOR Special mix

Process equivalent: C:67 M:72 Y:83 K:47

BlUe

PANTONe 278C

Process equivalent: C:39 M:14 Y:00 K:00

SAGe

PANTONe 5855C

Process equivalent: C:12 M:5 Y:44 K:15

STR-FR-BRND_Guidelines-12.0329

A consistent type style is important in building

recognizability and establishing an identity.

The Bliss, ITC Slimbach and Ministry Script font

families have been chosen to complement the Strauss® logo mark.

These fonts should be used for all packaging,

advertising, collateral and printed communications.

11 - Type RecommeNDaTioNS

BliSS FoNT Family

Bliss light

ABCDeFGHIJKlMNopqrstuvwxyz1234567890

Bliss Medium

aBcDeFGhiJklmNopqrstuvwxyz1234567890

Bliss Bold

ABCDEFGHIJKLMNopqrstuvwxyz1234567890

iTc SlimBach FoNT Family

ITC Slimbach Book

ABCDEFGHIJKLMNopqrstuvwxyz1234567890

ITC Slimbach Book Italic

ABCDEFGHIJKLMNopqrstuvwxyz1234567890

ITC Slimbach Medium

ABCDEFGHIJKLMNopqrstuvwxyz1234567890

miNiSTRy ScRipT FoNT Family

Ministry Script Regular

A B C D E F G H I J K L M N opq r s tu vwxyz 1234567890