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Serendipity!Co-creation Value Analysisof hospitalin Macau
CHIA-LING,HUNGAbstract ID # 326829
APHA Session Number: 4111Session Title: Health in all Policies/Public
Health Policy/Health AdministrationNovember 3, 2015: 10:30 a.m.-12:00 p.m.
Jia-Hsuan Hsu,Chu-Chu Sheng,Yu-Hsin Wang,Yi-Hsin Elsa Hsu,Ya-Ting Yang
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Agenda• Opening• Introduction• ResearchBackground / Purpose / Method /
Co-creation analysis
Findings / Conclusions / Reference
• Q & A
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Names
嘉臨 ,洪
CHIA-LING ,HUNG
[ka lím, Âng]
Nadia ,Hung English
Chinese
Roman alphabet
Taiwanese
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Introduction
EDUCATION Health Care Administration B.A. Taipei Medical University, (ungraduated, senior student)
STUDY&WORK EXPERIENCE• 2015.07-2016.02Internship in Taiwan Mundipharma• 2014.10-2015.02Employment in the elderly Influences on the elderly active aging.(commissioned project : Taiwan National Health Department)• 2015.03-2015.06Research Projects of International Medical Industry Technology Development Mode(commissioned project :Taiwan Ministry of Health and Welfare )
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Page 51. http://pinecone.pixnet.net/blog/post/100411895-%E6%97%85%E8%A1%8C%E2%99%A5-welcome-to-taiwan!
Location Of Taiwan
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Snacks In Taiwan
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Famous Brands In Taiwan
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Ang Lee Yani Tseng Chien-Ming Wang
Celebrities in Taiwan
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Purpose:• Analyze medical Industry and Co-creation value in Macau.
• What’s Taiwan can learn?
Finding:• The difference between public and private hospital staff
• Unequal distribution of medical resources
• No western medicine education in Macau .
Conclusions:• Establish corporate culture ,increase brand identity.
• Deregulate related policy.
• Integrate advantage of Medical Industry to develop.
• Include medical professionals in Labor Standards like Macau.
Summary
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Macau Taiwan U.S.
Population(million) 0.64 23 952.24
Area 31.3 km² 36,000 km² 96,26,675km²
Population density 21,218/km² 648.44/km² 35/km²
LanguageChinese
PortugueseCantonese
Chinese English
Life expectancy 84.48 years 79.84 years 78.50 years
Medical systemhealth care
vouchers 600 MOP/year
National Health
Insurance
Private insurance-
based
Background Information
Highly Developed NHI System
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Hospital in Macau
Hospital Conde S. Januário
Macao Kiang Wu Hospital
The University Hospital
Total beds 851 635 57 Bed Occupancy Rate
80.63% 72.80% 90.00%
Average length of stay
10.76 days 6.70 days 2.50 days
Number of Outpatients /year(million)
0.63 130 0.073
Largest
Private
AdvancedLatest
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Purpose of Research
1. Understand hospital co-creation value in Macau .
2. Provide management recommendations for Macau.
3. Learn from medical human resources management in
Macau.
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Method Of Research
Analyze dataVisit hospitalsCollect information
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Young Yang & Elsa Hsu, 2015
DemandSupply
1. Gain
2. Customer Job
3. Pain
4. Gain Creators
5. Product & Service
6. Pain Relievers
7. Transparency
8. Dialogue
9. A
cces
s
10. Risk-benefit
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Gain , Gain Creators
Gain• Reasonable
medical expense • Recover• Well physician-
patient relationship.
• Obtain right Diagnosis
• Smooth medical treatment process
• Improve quality of life
Demand
Gain Creators• Internal training,
keep quality• Medicaid• Hire Foreign
doctors• Integrate medical
information system
Supply
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Customer Job , Product & Service
Customer Job • Take the initiative
to see doctor• Health protection,
Prevention, exercise
Demand
Product & Service• Outpatient,
Emergency call, Hospitalized
• Right Diagnosis• Health exam• Free health
consultation• Postoperative
Tracking, Rehabilitation
Supply
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Pain , Pain Relievers
3. Pain• Medical difficulties• High medical
expense • Confused about
Divisions• Long waiting time• Physician-patient
information unequal• Medical Privacy
6. Pain Relievers• Update hardware
and software • Friendly technology
interface• Information
security maintenance
• Convenient transport connections
DemandSupply
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7. Transparency• Solve information unequal• APP and price list are clear
and concise• Bilingual version for Medical
records
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8. Dialogue• Patients: affordable ,high-quality health
care services• Hospital: set suggestion box• Free health consultation, improve numbers
of outpatient patients to relieve their distress
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9. Access• APP( Health information,
physicians background)• Shuttle bus• Online registration,
booking appointment.• Both of Outlying Islands
and downtown have hospitals.
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10. Risk-benefit • Shortage of medical professionals.• Lack of education for physicians to develop, Western divisions
are incomplete.• Local people prefer go to Hong Kong for medical treatment.
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Finding Of Research
1. The difference between public and private hospital
staff
2. Unequal distribution of medical resources
3. Development Direction
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Conclusions Of Research
1. Establish corporate culture in private hospitals for
recruiting .
2. Deregulate on foreigner worker in medicine.
3. Prepare western medicine doctors education.
4. Government should integrate develop items.
5. What’s Taiwan can learn from Macau.
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• Key word: Macau healthcare
1. Chan, MF . Zhu, MX (2008). Investigating the health profile of Macau Chinese.
2. Brown, Geraldine (2008). Hong Kong, Macau and Beijing, China and Seoul, South Korea: a fusion of health and culture between the east and west.
3. Chan, MF (Chan, Moon Fai) ; Ng, WI (Ng, Wai I.); Van, IK (Van, Iat Kio)(2010 ) . Socioeconomic instability and the availability of health resources: their effects on infant mortality rates in Macau from 1957-2006.
• Key word: Macau hospital
4. Leong, CSU (Leong, Cindy Sin U.) ( 2012 ) .Factors contributing to contemporary nursing shortage in Macao.
5. Zhou, BT (Zhou Bao-tong) ; Fan, YM (Fan Yun-ming); Li, TM (Li Tak-ming) ; Liu, XQ (Liu Xiao-qing) ( 2010 ) .Clinical features of initial cases of 2009 pandemic influenza A (H1N1) in Macau, China.
Reference
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Key word:macau.nurse
• 6. Chan, MF; Leong, SM; Luk, AL; Yeung, SM; Van, IK(2010). Exploring the profiles of nurses’ job satisfaction in Macau: results of a cluster analysis
• Key word :macau .elderly
• 7. Yu, Gerard Junhong ; Zaroff, C; Davis, M(2013) Normative data of psychological measures in a Macau elderly population
• Key word: 澳門科大• 8. 王春芳( 2010 )以科技帶動中醫藥產業關鍵是要抓好切入點-
專訪澳門科技大學中醫藥學院、科大醫院院長項平
Reference
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Key word: 澳門醫療
• 9. 梁淑敏( 2012 )澳門長者的健康及醫療服務使用狀況。• 10. 劉伯龍 龐欣新( 2008 )澳門醫療政策的評估和建议。• 11. 吳偉強( 2003 )澳門醫療問題探討 : 現況與前瞻。• 12. 湯麗娟 (2013) 。 2012 年澳門衛生資源配置的公平性分析
Study on the Equity of Macau Health Resources Allocation in 2012
• 13. 張杰萍 (Jie-Ping Zhang) 、陳志茹 (Zhi-Ru Chen) 、馮彩霞(Cai-Xia Feng) 、 黃莉芬 (Lei-Fan Wong) 、 王波 (Bo Wang) 、何少華 (Sio-Wa Ho)(2011) 。澳門某醫院就診婦女抗拒子宮頸抹片檢查原因的探討 The Perception of the Influencing Factors of Refusing Cervical Smear Investigation of Female Clinic Attendees in a Hospital in Macau.
Reference
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Q & A
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Thank You