1 selling with the agency draft v2

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Transcript of 1 selling with the agency draft v2

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A NEW STYLE OF REAL ESTATE

Like many we too see most agents as the same. We look around and see the same look, the same approach, the same talk, the same style. And that’s not who we are for our clients.

We don’t believe in the factory approach to selling real estate, we don’t believe in copying our competitors, we don’t believe in doing what we do because ‘it’s always been done that way’.

At The Agency we believe as the profession and technology evolves, we can break from the same and bring a new approach, a new quality of conversation, a new integration of technology and a new level of expertise – quite simply a new style of real estate. The Agency Style.

Everything we do is focused on adding value and empowering our clients and team to make great decisions that deliver brilliant results.

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THE AGENCY KNOWS SYDNEY

We know its schools, its parks, its beaches, its public transport, its shops, cafés, bars and restaurants.

We’ve tracked the generational shift of Sydney’s neighbourhoods. We’ve watched areas evolve from working class suburbs to the most sought-after addresses in Sydney and we stay across where neighbourhoods are headed next.

We know that a property’s community is as important as its bricks and mortar and that people will often choose a neighbourhood before they choose their home. We also appreciate that different people will have different priorities in what they require of their neighbourhood.

We use our comprehensive knowledge of the city to match our marketing campaigns to the property, its neighbourhood and prospective buyers or tenants. This way, we use the most appropriate high-quality resources to maximise results in a minimum amount of time.

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GIVING YOU A STRATEGIC ADVANTAGE

The Agency was established with a clear vision to provide our clients with the ultimate real estate experience.

Operating as an independent agency allows us total freedom to develop and expand our selling and marketing strategies without compromise.

Today we are one of Sydney’s most successful agencies, having been recognised as Australian Agency of the Year in the prestigious 2015-16 Asia Pacific Property Awards and numerous other sales awards.

When you work with anyone in our team you’ll benefit from our dedicated focus on marketing, technology, training and negotiation.

We know that value is based on perception so our role in taking your home to market is to increase its perceived value and create demand. It’s also about empowering our clients to make well-informed decisions and then delivering brilliant results.

This focus has positioned The Agency as one of the most innovating and progressive agencies in our market and enhanced our already outstanding reputation for service and results.

You’ll discover we’re real people, with real values and are extremely proud of the role we play to deliver you a brilliant result.

So with The Agency, you can be confident your property is in the best hands to achieve an outstanding result.

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MAKING THE RIGHT DECISION

Choosing the right agency for the sale of your property will maximise your ultimate selling price.

The Agency office is strategically located in a high-traffic Double Bay location with easy access to the city and Eastern Suburbs. It gives us the ability to attract more buyers from across the market to your property.

Listing with The Agency gives you a specialised sales team supported by an award-winning administration, marketing and management team, all working together to achieve the best possible result for you.

You’ll experience our personalised approach that guarantees you complete peace of mind and ensures a premium result. Keeping you informed every step of the way, we work hard to exceed your expectations.

When you put us to work, you’ll quickly realise we’re passionate about property and pride ourselves on providing a great level of care, communication, personalised attention and genuine enthusiasm.

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YOUR SALES STRATEGY

Buying, selling or leasing can be emotional experiences. That’s why we’re committed to listening to your needs, ideas and dreams, and alleviating any unnecessary pressures and worries.

Our aim is to attract multiple buyers to your home. An increased level of competition can make your property more valuable, so our selling strategy is designed to create exactly this scenario. A comprehensive strategy is tailored specifically for your property, lending it the competitive advantage that will maximise your final result.

In deciding whether an auction or private sale will most benefit your property, The Agency considers the location, property type, timing of sale, current market conditions, and the level of demand for the style of your property.

Having a genuine understanding of your local market conditions, right down to your street and building, allows us to develop a selling strategy designed to attract the largest possible target audience of buyers and negotiate with the strongest buyers and our belief is that negotiation doesn’t start with the first offer; it starts with our first interaction with the buyer.

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MARKETING

Every property has a story worth selling, and demands its own strategy to go with it.

Visibility is vital when it comes to successfully selling a property. It’s what gives you the best chance of finding the right buyer and securing a great price.

The Agency has experience in selling all types of properties, from apartments through to multi-million dollar homes. No matter what kind of property you’re putting on the market, a tailored marketing plan will make the most of its unique features.

With over 80 years of combined experience across all facets of Real Estate, we know that we can create a comprehensive, bespoke strategic campaign to ‘tell and sell’ your property and guarantee a first-rate result.

Using the latest consumer research and insights, we’ll target the maximum number of prospective buyers (including an elite ‘A-list’ of high-net-worth property buyers and sellers across Australia, New Zealand and beyond).

The marketing strategy we devise will suit your personal needs, expose the property to the right audience, and use a combination of advertising mediums to generate the maximum market coverage.

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A SELECTION OF RECENT SALES

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LEASING & MANAGEMENT

When you appoint The Agency to manage your investment property you can relax knowing that it is in very capable hands.

Our leasing management team are highly trained and fully conversant with all relevant legislation. A director of The Agency is always part of the management team to ensure that, regardless of any staff changes, there is constancy when it comes to the administration and care of your investment.

We photograph and market your property, prepare personalised lease agreements and detailed condition reports, collect your bond and initial rent, and submit the necessary paperwork to the appropriate authorities. We conduct regular rent reviews, execute lease renewals, pay council, water and strata rates, and every six months carry out a photograph inspection. If any maintenance is required, we will of course liaise with you before any repairs are arranged.

Our managers make it their business to know you and your property and to ensure that it is well looked after.

They can also offer reliable advice about your investment strategy and introduce you to the best people to help you protect and grow your portfolio.

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REVIEWS

So far, our track record and the feedback received shows that top-end clients – buyers, sellers, landlords and tenants - have been impressed and want what we can deliver:

“To say we were impressed with The Agency would be a gross understatement ... We do not know many other people who could have tackled that immense job with as much good humour, positive vision, efficiency, tirelessness and passion...the wonderful result, which was achieved, would not have been possible without their mammoth efforts on our behalf.” The Abeles Family, Bellevue Hill Highest Auction Sale in Australia 2013 $15,501,000

“A BIG Thank You for the professional manner in which you handled the sale of my home in Rose Bay. The utmost dedication and time you gave is very impressive and I am very appreciative of that. Over the years I have engaged many agents for various sales of properties and I can assure you that you have really excelled them all!” Helene Cadry, Rose Bay

“The truly great thing about the team at The Agency is the fact that they do exactly what you need – they take away all the stress. Efficient, friendly, knowledgeable and cost effective … this is why they have managed my properties for over 20 years.” Gerry Sont

“The advice, recommendations and assistance were spot on. Each sale was handled diligently and professionally. They never failed to keep us fully informed of the outcome of every inspection and remained enthusiastic about the sale from styling to settlement. The enthusiasm was contagious.” Lisa & David Oldfield

“A very big thank you and congratulations for the great success of your sales campaign on my behalf. I trusted your advice all through, and this trust was justified. It’s been a long, pleasant and profitable association with you, and every management and sale you have handled for me has had the best possible result. And you are always so easy to work with!” Barbara Cuckson

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The Agency Estate Agents

397 New South Head Road, Double Bay NSW 2028, Sydney Australia Phone: +612 9302 9555

TheAgencyCo.com