1 RFID and Telecommunication Services 25th May 2004 DATA BASE forum RFID and Your Phone Sebastian...

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1 RFID and Telecommunication Services 25th May 2004 DATA BASE forum RFID and Your Phone Sebastian Nyström Nokia Ventures Organization

Transcript of 1 RFID and Telecommunication Services 25th May 2004 DATA BASE forum RFID and Your Phone Sebastian...

Page 1: 1 RFID and Telecommunication Services 25th May 2004 DATA BASE forum RFID and Your Phone Sebastian Nyström Nokia Ventures Organization.

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 RFID and Telecommunication Services25th May 2004

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RFID and Your Phone

Sebastian NyströmNokia Ventures Organization

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Agenda

Early Nokia Experiences with RFID Near Field Communication (NFC) Nokia 5140 RFID Reading Cell Phone Case Trials Q & A

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Early Experience with RFID

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MasterCard PayPass – Dallas, Orlando

Application: Payment for small retail purchases

Product: Passive RFID tags in Nokia phone covers

3300/3500/6360

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Octopus Travel Card - Hong Kong

Application: Started with public transport payment Expanded to retail shopping, access & security

Product: Passive Octopus card (RFID tag) in

Nokia Phone covers 3310/3330 MiniOctopus Card

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Supply Chain Security Trial - DHL&EMS

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Near Field Communication (NFC)March 18th 2004 – CeBIT Hanover, Germany

Nokia, Sony & Philips Establish NFC Forum

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NFC technology gives the consumer electronics industry a new bridge over many devices

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NFC is based on RFID technology• NFC works in the globally available 13.56 MHz band• The effective working distance is up to a few centimeters• Based on ISO 18092 including ISO14443A MiFare and

FeliCa standards, i.e., compatible with the most broadly established smart card infrastructure covering >80% of the market

Technology

Tags

Devices

• Tags in smart objects are powered by the radio signal of the reader, and do not require any battery or other source of power

• The tags contain some memory that can store URLs, SMS and similar information

• Costs currently a few ten EUR cents and decreasing rapidly• Devices do not contain tags, but can communicate using the same interface

• Devices can not only read tags, but also write to enabled tags

Sources: Nokia, Froster & Sullivan; Forrester

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New exciting, easy and intuitive way of using mobile phones with NFC technology

Transfer of digital items between devices as a simple gesture of giving

Easy and concrete access to services, content and repeat functions by touching

In the future, also fast and convenient local payment and ticketing

Example: Sharing large video clips

Example: Connect to operator service portal, Song download

Example: Public transport tickets

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Touching is a New, Intuitive Way of Using Cell Phones

NFC enabled cell phones will be more intuitive to use for consumers and enterprises

Touch-based usage will improve the user experience of existing services, and will create completely new applications and value

A new infrastructure of smart objects, tags and devices will emerge to complement existing technologies

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NFC Is Aligned With User’s RFID Requirements

Reading distance is very short (a few cm), supports a new touch experience

Different from existing RFID as it allows two devices to connect together

NFC is compatible with a large number today’s payment & ticketing systems

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The NFC Forum - A global, special interest group (SIG)

• The vision of the NFC Forum is to enable users to access content and services in an intuitive way by simply touching smart objects and connecting devices just by holding them next to each other.

• To bring this vision to life, Nokia, Philips and Sony invite leading companies from mobile communications, consumer electronics, chip manufacturing, computing, media and entertainment, telecom and payment services to join the NFC Forum.

• The NFC Forum is a non-profit organization and aims to support use of the technology in the industry by providing a platform for interested companies to achieve interoperability of devices with other devices and services.

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Nokia 5140 RFIDReading Cell Phone

March 17th 2004 – CeBIT Hanover, Germany World 1st GSM phone with RFID reading

capability launched by Nokia

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Nokia 5140 Cell Phone with Xpress-on™ RFID Reader Shell

• Send an SMS• Open Browser to URL• Make Call• Business Card• Calendar Entry

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Nokia Mobile RFID Kit

Includes RFID tags, software(Java Midlet) andXpress-on™ RFID Reader Shell

Works out of the box!

Industry standardISO 14443A @ 13.56MHz

Focus on professional field force and RFID evaluation

Real-time data capturing and sending with one device

Shipping mid-2004

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Service & Maintenance Touch the service RFID

tag to receive the latest information about the service history or what needs to be done

Attendance/inspection confirmation with atime & date stamp and real time connectionto IT system

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Real-Time Work Attendance, Time and Task Completion

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Waste Collection Pilot

Conclusions Really simple to use Paper based reporting reduced Driver routing optimized Billing cycles shortened Improved end customer

reporting Cleaners come, only when

needed, to correct location

Collectors monitor the cleanliness of the waste points Touch the “cleaner request” tag to send a message

requesting a cleaner visit only when necessary

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Outdoor Media Real Time Proof of Attendance for: Cleaning Poster Changing

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Demonstration