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Respond to the following quote by John Watson:
“Give me a dozen healthy infants, allow me to control the environment, and I can make them into anything I want.”
1. Do you agree with him? Why or why not?2. Is this task ethical?3. Could he mold less tangible qualities like
generosity or pride?
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Provide one original example that fits the definition of learning.
Explain why this example demonstrates learning.
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Identify the parts of the classical conditioning process in relation to the spray bottle procedure from class yesterday…
1. UCS=2. UCR=3. NS=4. CS=5. CR=
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Identify the parts of the classical conditioning process in the following scenario:
It’s cold out and Lindsey begins shaking as she is walking to school. She passes a dog on her way. Now, every time she sees a dog, she begins shaking.
1. UCS=2. UCR=3. NS=4. CS=5. CR=
5
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Provide three examples of involuntary responses and three examples of voluntary responses.
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WHAT IS THE DIFFERENCE BETWEEN CLASSICAL CONDITIONING AND OPERANT CONDITIONING?
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Provide an original example of each of the following:
1. Positive Reinforcement2. Negative Reinforcement3. Positive Punishment4. Negative Punishment
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How Do We Learn?
Classical Conditioning Pavlov’s Experiments
Extending Pavlov’s Understanding
Pavlov’s Legacy
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Operant Conditioning Skinner’s Experiments
Extending Skinner’s Understanding
Skinner’s Legacy
Contrasting Classical & Operant Conditioning
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Learning by Observation Bandura’s Experiments
Applications of Observational Learning
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Learning is a relatively permanent change in an organism’s behavior due to
experience.
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We learn by association. Our minds naturally connect events that occur in
sequence. 2000 years ago, Aristotle suggested
this law of association. Then 200 years ago Locke and Hume reiterated
this law.
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Learning to associate one stimuluswith another.
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Learning to associate one stimuluswith another.
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Learning to associate a responsewith a consequence.
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Learning to associate a responsewith a consequence.
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Ideas of classical conditioning originate from old philosophical theories. However, it was the Russian physiologist Ivan Pavlov who
elucidated classical conditioning. His work provided a basis for later behaviorists like John Watson and B. F. Skinner. (Behaviorism)
18Ivan Pavlov (1849-1936)
Sov
foto
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Before conditioning, food (Unconditioned Stimulus, US) produces salivation
(Unconditioned Response, UR). However, the tone (neutral stimulus) does not.
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During conditioning, the neutral stimulus (tone) and the US (food) are paired, resulting in
salivation (UR). After conditioning, the neutral stimulus (now Conditioned Stimulus, CS) elicits
salivation (now Conditioned Response, CR)
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Acquisition is the initial stage in classical conditioning in which an association between a neutral stimulus and an
unconditioned stimulus takes place.
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1. In most cases, for conditioning to occur, the neutral stimulus needs to come before the unconditioned stimulus.
2. The time in between the two stimuli should be about half a second.
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The CS needs to come half a second before the US for acquisition to occur.
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When the US (food) does not follow the CS (tone), CR (salivation) begins to
decrease and eventually causes extinction.
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After a rest period, an extinguished CR (salivation) spontaneously recovers, but if the CS
(tone) persists alone, the CR becomes extinct again.
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Tendency to respond to stimuli similar to the CS is called generalization. Pavlov conditioned the dog’s salivation (CR) by
using miniature vibrators (CS) on the thigh. When
he subsequently stimulated other parts of the dog’s body, salivation
dropped.
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Discrimination is the learned ability to distinguish between a conditioned stimulus and other stimuli that do not signal an unconditioned
stimulus.
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Pavlov and Watson considered consciousness, or mind, unfit for the
scientific study of psychology. However, they underestimated the importance of
cognitive processes and biological constraints.
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Early behaviorists believed that learned behaviors of various animals could be
reduced to mindless mechanisms.
28
However, later behaviorists suggested that animals learn the predictability of a
stimulus, meaning they learn expectancy or awareness of a stimulus (Rescorla, 1988).
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Pavlov and Watson believed that laws of learning were similar for all animals.
Therefore, a pigeon and a person do not differ in their learning.
29
However, behaviorists later suggested that learning is constrained by an
animal’s biology.
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John Garcia
Garcia showed that the duration between the CS and the US may be long (hours), but yet result in
conditioning. A biologically adaptive CS (taste) led to
conditioning and not to others (light or sound).
Courtesy of John G
arcia
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Even humans can develop classically conditioned nausea.
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Pavlov’s greatest contribution to psychology
is isolating elementary behaviors from more
complex ones through objective scientific
procedures.
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Ivan Pavlov(1849-1936)
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Watson used classical conditioning procedures to develop advertising
campaigns for a number of organizations,
including Maxwell House, making the “coffee break”
an American custom.
33
John B. Watson
Brow
n Brothers
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1. Alcoholics may be conditioned (aversively) by reversing their positive-associations with alcohol.
2. Through classical conditioning, a drug (plus its taste) that affects the immune response may cause the taste of the drug to invoke the immune response.
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1. Classical conditioning (elicit) forms associations between stimuli (CS and US). Operant (emit) conditioning, on the other hand, forms an association between behaviors and the resulting events.
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2. Classical conditioning involves respondent behavior that occurs as an automatic response to a certain stimulus. Operant conditioning involves operant behavior, a behavior that operates on the environment, producing rewarding or punishing stimuli.
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Skinner’s experiments extend Thorndike’s thinking, especially his law of effect. This law
states that rewarded behavior is likely to occur again.
37
Yale U
niversity Library
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Using Thorndike's law of effect as a starting point, Skinner developed the
Operant chamber, or the Skinner box, to study operant conditioning.
38
Walter D
awn/ Photo R
esearchers, Inc.
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The operant chamber, or Skinner box, comes with a bar or key that
an animal manipulates to obtain a reinforcer like food or water. The bar or key is connected to devices that record
the animal’s response.
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Shaping is the operant conditioning procedure in which reinforcers guide behavior towards
the desired target behavior through successive approximations.
40
A rat shaped to sniff mines. A manatee shaped to discriminateobjects of different shapes, colors and sizes.
Kham
is Ram
adhan/ Panapress/ Getty Im
ages
Fred Bavendam
/ Peter Arnold, Inc.
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Any event that strengthens the behavior it follows. A heat lamp positively reinforces a
meerkat’s behavior in the cold.
41
Reuters/ C
orbis
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1. Primary Reinforcer: An innately reinforcing stimulus like food or drink.
2. Conditioned Reinforcer: A learned reinforcer that gets its reinforcing power through association with the primary reinforcer.
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1. Immediate Reinforcer: A reinforcer that occurs instantly after a behavior. A rat gets a food pellet for a bar press.
2. Delayed Reinforcer: A reinforcer that is delayed in time for a certain behavior. A paycheck that comes at the end of a week.
43
We may be inclined to engage in small immediate reinforcers (watching TV) rather than large
delayed reinforcers (getting an A in a course) which require consistent study.
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1. Continuous Reinforcement: Reinforces the desired response each time it occurs. (Token in the subway)
Learning occurs rapidly, extinction occurs rapidly
1. Partial Reinforcement: Reinforces a response only part of the time.
Slower acquisition greater resistance to extinction
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1. Fixed-ratio schedule: Reinforces a response only after a specified number of responses. e.g., piecework pay.
2. Variable-ratio schedule: Reinforces a response after an unpredictable number of responses. This is hard to extinguish because of the unpredictability. (e.g., behaviors like gambling, fishing.)
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Fixed-interval schedule: Reinforces a response only after a specified time has elapsed. (e.g., preparing for an exam only when the exam draws close., paycheck)
Variable-interval schedule: Reinforces a response at unpredictable time intervals, which produces slow, steady responses. (e.g., pop quiz, watching a game and waiting for a score) Pigeon pecked 18,000 x in 4 hours.
It took 168 hrs to extinguish the response.
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What is your opinion of the use of shock therapy to alter behavior in the MA school?
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1. Results in unwanted fears.2. Conveys no information to the organism.3. Justifies pain to others.4. Causes unwanted behaviors to reappear
in its absence.5. Causes aggression towards the agent.6. Causes one unwanted behavior to appear
in place of another.49
Although there may be some justification for occasional punishment (Larzelaere & Baumrind,
2002), it usually leads to negative effects.
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Skinner believed in inner thought processes and biological underpinnings, but many psychologists criticize him for
discounting them.
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Evidence of cognitive processes during operant learning comes from rats during
a maze exploration in which they navigate the maze without an obvious
reward. Rats seem to develop cognitive maps, or mental representations, of the
layout of the maze (environment).
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Such cognitive maps are based on latent learning, which becomes apparent when an incentive is given (Tolman & Honzik, 1930).
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Intrinsic Motivation: The desire to perform a behavior for its own sake.
Extrinsic Motivation: The desire to perform a behavior due to promised rewards or threats of punishments.
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Biological constraints predispose organisms to learn associations
that are naturally adaptive.
Breland and Breland (1961) showed that
animals drift towards their biologically
predisposed instinctive behaviors.
55
Marian Breland Bailey
Ph
oto
: Bob
Baile
y
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Skinner argued that behaviors were shaped by external influences instead of inner thoughts and
feelings. Critics argued that Skinner dehumanized people by neglecting their free will.
56
Falk/ Photo Researchers, Inc.
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Skinner introduced the concept of teaching machines that shape learning in small steps and provide reinforcements
for correct rewards.
57In School
LW
A-JD
L/ C
orbis
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Reinforcement principles can enhance athletic performance.
58In Sports
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Reinforcers affect productivity. Many companies now allow employees to share
profits and participate in company ownership.
59At work
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60
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Higher animals, especially humans,
learn through observing and
imitating others.
The monkey on the right imitates the
monkey on the left in touching the pictures in a certain order to
obtain a reward.61
© H
erb Terrace
©H
erb Terrace
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Neuroscientists discovered mirror neurons in the brains of animals and humans that are active during observational learning.
62
Rep
rint
ed w
ith p
erm
issi
on f
rom
the
Am
eric
an
Ass
ocia
tion
for
the
Adv
ance
men
t of
Scie
nce,
Sub
iaul
et a
l., S
cien
ce 3
05: 4
07-4
10 (
2004
) ©
200
4 A
AA
S.
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Learning by observation begins early in life. This
14-month-old child imitates the adult on TV
in pulling a toy apart.
63
Mel
tzof
f, A
.N. (
1998
). I
mita
tion
of te
levi
sed
mod
els
by in
fant
s. C
hild
Dev
elop
men
t, 59
122
1-12
29. P
hoto
s C
ourt
esy
of A
.N. M
eltz
off
and
M. H
anuk
.
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Bandura's Bobo doll study (1961)
indicated that individuals
(children) learn through imitating
others who receive rewards and punishments.
64
Cou
rtes
y of
Alb
ert B
andu
ra, S
tanf
ord
Uni
vers
ity
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Unfortunately, Bandura’s studies
show that antisocial models (family,
neighborhood or TV) may have
antisocial effects.
65
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Fortunately, prosocial (positive, helpful) models may have prosocial effects.
66
Bob
Dae
mm
rich
/ The
Im
age
Wor
ks
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Gentile et al., (2004) shows that children
in elementary school who are
exposed to violent television, videos, and video games express increased
aggression.
67
Ron
Cha
pple
/ Tax
i/ G
etty
Im
ages
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Research shows that viewing media violence leads to an increased expression of aggression.
68Children modeling after pro wrestlers
Bob
Dae
mm
rich
/ The
Im
age
Wor
ks
Gla
ssm
an/ T
he I
mag
e W
orks