1 Qoo10’s Website Evaluation USING WEB FOR BUSINESS BABM PT7 Group B team members: 1. ELYSIA CHUA...
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Transcript of 1 Qoo10’s Website Evaluation USING WEB FOR BUSINESS BABM PT7 Group B team members: 1. ELYSIA CHUA...
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Qoo10’s Website Evaluation
USING WEB FOR BUSINESSBABM PT7
Group B team members:1. ELYSIA CHUA2. MOHAMED AL-AZIMMULLAH3. ANG CHUAN LIM
• An evaluation of Qoo10.com• Discussion on the following; Benefits Limitations Architecture Usability
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Introduction
• The guidelines used to evaluate the website were taken from; Using Research-Based Web Design
& Usability Guidelines (Leavitt & Schneiderman, 2006)
• Number of guidelines used: 20
• Levels of “Relative Importance” reviewed: 5 & 4
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Website Evaluation Methodology
• Joint Venture of Ebay & Giosis• Online-based market place
(previously known as Gmarket )• Gmarket started in 2000• Acquired by Ebay in 2009• Changed Brand to Qoo10 in May 2012• 7 localized online marketplace in Asia
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About Qoo10
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Website: http://www.qoo10.sg
Fig. 1 Qoo10.com Homepage
Business Model
BUSINESS MODEL
BROKERAGE
ADVERTISINGAFFILIATE
Fig. 2 Business Model
Business Model!
Fig. 3 Affiliate Model
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Search Engines to Search the Entire Site
Establish User Requirements
Website Benefits
Useful Content
Website Benefits
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Website Benefits
Provided Useful Content
• More images than words use to attract more users
• Product Images allow users to have better understanding
• Actual product dimensions compared to text descriptions
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Website Benefits
Established User Requirements
• Enable users to write reviews after receiving their goods
• Users can make inquiry or report if there is any discrepancy on the delivery
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Website Benefits
• Search Engine of the website is concise and easy to use
• Many related results are displayed
• New offers are displayed automatically
Design Search Engines to Search the Entire Site
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Website Limitations
Assistive TechnologiesCluttered Displays
Website Limitations
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Assistive Technologies
Website Limitations
• For users with disability such as sight, hearing and immobility
• Estimated at least 6 million people have visual impairment
• Qoo10 has not adopted any assistive technology
• Recommended for future improvements
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Cluttered Displays
Website Limitations
• Small images make the website cluttered
• Images are not displayed in singular row
• Usage of Bigger images with more white spacing will make it neater
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Cluttered Displays
Website Limitations
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Provide Feedback
When Users Must Wait
Optimize Display Density
Inform Users of Long
Download Time
Structure for Easy
Comparison
Website Architecture
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Website Architecture
Provide Feedback When Users Must Wait
• No time indicator• Especially for mobile
users with low internet connectivity
Inform Users of Long Download Time
• When there are multiple images loading
• Includes flash, advertisements, banners, active content
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Website Architecture
Blank page due to slow loading
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Website Architecture
Structure for Easy Comparison
• Exact item not shown
• User has to click on the link and search again
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Website Architecture
Optimize Display Density
• Items cluttered
• All links on the same page
• Should be sequential
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Use and Usability• Consistent and familiar format• But no clear instructions givenUser’s Expectations
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Use and Usability
• Images compressed to enhance performance
Performance VS Preference
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Use and Usability
• Shopping cart, “bookmark” system, price calculations etc.User’s Workload
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Use and Usability• No printing option• Only URL copying and receipt
printingPrinting
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Use and Usability
• All pages have access link to homepage but no clear labelingHomepage Access
Link to Homepage
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Use and Usability
• No clear page title on the pages• Only on browser barNavigation and Links
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Use and Usability• Too dense and excessive words
makes text difficult to read• Most content uploaded by sellers
Number of Words and Sentences
• Overall, Qoo10 is functional and reliable.• Good Reach and Rich in content• Users can feedback about discrepancy in the
products .• However, the content is too cluttered.• High images content – slower loading• Recommended to organize the content in an
orderly manner• And include assistive technologies.
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Conclusion
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• Leavitt, M. O., & Shneiderman, B., 2006. Research-based web design & usability guidelines. US Department of Health and Human Services
• Qoo10, 2012. Global Fashion & Trend leading Shopping Market. [Online] Available at: http://qoo10.com/[Accessed 5 December 2012].
• Zalora Singapore, 2012. Shoes and Fashion Online at Zalora Singapore. [Online] Available at: http://www.zalora.sg[Accessed 5 December 2012].
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References
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