1. Presentation Supply Chain Week Sept 2010 Sydney

AustraliaGS1 Supply Chain Week

Consumer Electronics

Industry

Sydney16th September 2010

http://www.gs1.org/

© 2008 GS1

Australia

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GS1 SUPPLY CHAIN WEEK

CONSUMER ELECTRONICS INDUSTRY

SYDNEY: THURSDAY 16TH SEPTEMBER 2010

AGENDA

WELCOME & INTRODUCTION LISA CAPONIO – GS1 AUSTRALIA

CONSUMER ELECTRONICS WORKING

ACTION GROUP – (CEWAG) OVERVIEW

GS1 OVERVIEW BONNIE RYAN – GS1 AUSTRALIA

CEWAG PRESENTERS:

e-MESSAGING WORK GROUP LAWRENCE DIAMOND – ENERGIZER

MASTER DATA WORK GROUP MIKE SPITZER - SUNBEAM

REVERSE LOGISTICS WORK GROUP ALEXANDER YOUNG – DICK SMITH

AFTERNOON TEA

REVERSE LOGISTICS BERT TRAPANESE – CEO RETURN MANAGEMENT

SERVICES USA

© 2008 GS1

Australia

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AGENDA

WHAT OTHER INDUSTRIES ARE DOING? MARIO CARNIATO – KIMBERLY CLARK AUST.

VISIT THE GS1 SUPPLY CHAIN KNOWLEDGE CENTRE

NEXT STEPS – WHERE TO FROM HERE LISA CAPONIO – GS1 AUSTRALIA

CLOSE

© 2008 GS1

Australia

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INDUSTRY BACKGROUND

Consumer electronics include electronic equipment intended for everyday use based

on the following four categories:

Domestic Appliances, Hi-Tech Multimedia, IT & Telecoms, Media & Home Entertainment

Consumer Electronics Sector Characteristics:

• Lean and global supply chain management is a crucial success factor in an increasingly

competitive business environment characterised by high cost pressure, global sourcing

and long lead and transportation times.

• As transport goods move through multiple parties (e.g. manufacturers, logistics service

providers, retailers). It is beneficial for all players involved to use the same identification

and communication standards along the supply chain.

• Consumer electronic products typically have a short life cycle, therefore providing rich product

data in high quality and in a standardised way is crucial for successful sales processes.

• Technical and sales related information is required for consumer electronics products at

point of sale (POS).

© 2008 GS1

Australia

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Consumer Electronics Working Action Group - CEWAG

In July 2009 key manufacturer, suppliers and retailers in the Consumer Electronics

sector with support of GS1 Australia formed a new industry action group called the

Consumer Electronics Working Action Group.

A CEWAG Steering Committee was established to ascertain the key supply chain

issues currently faced by the industry. The Steering Committee prioritised the issues

and established working action groups to explore how these issues could be better

addressed by the implementation of GS1 standards.

The Objective:

To drive efficiencies and remove cost from the Consumer Electronics Industry’s supply chain

through the adoption and implementation of GS1 Supply Chain Standards, while being led and directed

by the Consumer Electronics Industry.

© 2008 GS1

Australia

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WORKING GROUPS AND THEIR CHAIRS:

• Steering Committee: Shane Harris - Group Operation Manager- Betta Electrical

Three Working Groups

• e-Messaging: Lawrence Diamond – e-Commerce Manager – Energizer

• Master Data Management: Mike Spitzer – GM Supply Chain – Sunbeam

• Reverse Logistics: Alexander Young – Service & Logistics Manager – Dick Smith

© 2008 GS1

Australia

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GS1 SUPPLY CHAIN WEEKCONSUMER ELECTRONICS INDUSTRY SYDNEY: THURSDAY 16TH SEPTEMBER 2010

CEWAG GLOBAL UPDATE

• The Product Central Master Data Business Needs Group (PCMD BNG) has been formed. Their goal is the development of a standard with product specific attributes and a classification system for the CE industry.

THE GROUP HAS IDENTIFIED THAT IT NEEDS:• To define rich data attributes, for the use of product data such as listing, logistics, marketing, sales,

on shelf information.• The ability to track and trace at item/component level providing accurate and up to date product

information.• Increased availability of relevant product information at low cost to retailers and consumers.• All supply chain partners identifying and describing products in the same way to reduce costs,

data errors and inconsistencies.• Efficient way of collecting master data, e.g.

- in order to keep information automatically up to day (no complicated manual work)- for marketing purposes and consumer information, e.g. for product comparisons on retailers

websites.

• SOME OF THE GLOBAL PARTICIPANTS: Best Buy, Media-Saturn, Panasonic, Sony Corporation,

Sony Electronics Inc., Toshiba Corporation, Toshiba Logistics Corporation, Hewlett-Packard

© 2008 GS1

Australia

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© 2008 GS1

Australia

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CONSUMER ELECTRONICS INDUSTRY SYDNEY: THURSDAY 16TH SEPTEMBER 2010

NEXT STEPS – WHERE TO FROM HERE?

• CE Master Data Pilot March 2011

• Participants – Retailers: Betta Electrics, Dick Smith, Harvey Norman,

Retravision, Bing Lee, Noel Leeming (NZ)

Suppliers: Electrolux, Sunbeam,

• Pilot Objectives:

Load supplier product catalogues on GS1net

Synchronise supplier data with the retailers

Agree and sign off industry data model for the Consumer Electronics sector

Provide the industry with relevant technical documentation

Provide industry with a findings document

© 2008 GS1

Australia

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CONSUMER ELECTRONICS INDUSTRYSYDNEY: THURSDAY 16TH SEPTEMBER 2010

NEXT STEPS – WHERE TO FROM HERE

• Sign off all CE industry e-Messages and identify opportunities within the

Transport and Logistics environment

• Develop Reverse Logistics messages

• CEWAG AUSTRALIA

Will continue to represent the Australian CE Industry in all Global initiatives

© 2008 GS1

Australia

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CONSUMER ELECTRONICS INDUSTRY SYDNEY: THURSDAY 16TH SEPTEMBER 2010

CLOSING THOUGHTS

The supply chain transformation has to begin at the end – which is

with the customer

Your Supply Chain journey must be holistic

The transformation journey never ends – as long as your

customers continue to change

Innovation is important but integration and collaboration are essential

Australia

Contact Details

Lisa Caponio

Senior Advisor – Industry Management

GS1 Australia

Unit 100/45 Gilby Road

Mt Waverley VIC 3149

T + 61 3 9550 3456

M + 61 4 235 66846

W www.gs1au.org

[email protected]

http://www.gs1.org/

http://www.gs1au.org/

mailto:[email protected]

1. Presentation Supply Chain Week Sept 2010 Sydney

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