1 POSIMS Point of Sale Integrated Marketing Systems Presentation October 2002.
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Transcript of 1 POSIMS Point of Sale Integrated Marketing Systems Presentation October 2002.
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Features of
POSIMS
is a Unique Marketing Tool
has Unique Multi Purpose Sales Docket
has Unique Discount Structure
creates loyal Customers
Improves your bottom line
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Vision Statement
“Loyal Customers are made, not born”
you develop a retail environment where customers are invited to become VIP customers and receive special benefits
you treat these customers as VIPs and give them exceptional service
And you maintain contact with these customers on an on-going basis
because ……
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“Loyal Customers are made, not born”
the lifelong customer has never been more valuableor more elusivepeople are demanding more for lessresponding to their needs is a constant challengethat’s why you need the POSIMS Point of Sale solution
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Market Conditions
Growth opportunitycreate a dynamic customer database target loyal customers
Competitive climatehave an edge over your competitorsbe creative
Risksminimise your risk by being innovative
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Company Differentiators
most retailers see their POS system as a Cash Register offering customers a ‘no value’ till docket
POSIMS is a marketing tool, offering a unique sales docket to ALL customers, offering a discount on their next visit
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The Value of a Databasereceive a 56% or higher return of discount voucherstrack Top 100 or 1000 customerstrack customers who respond to your last mail outtrack customers who haven’t purchased in the last 6 monthsCustomers who bought one or more of your company’s top 10 products
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The value of a Database
Quote from marketing guru Jack Colliss:
“It costs up to 10 times more to attract a new customer as it does to keep an existing one”.
Know your customers by name – “the sweetest sound on earth is the sound of your own name”
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Product/Services Detail
all typical Point of Sale functionsfull Stock Control -easy access to re-orderinghighlight fast- and slowmoving stockhelps to prevent pilfering
full Debtors Controlseparate COD ledgerLay bys
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Barcodes-POSIMS uses them for-
Stock Items, with a choice of using
* Individual Barcodes* Generic Barcodes
Customer Club Members
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Case History
Wallsend Nurseries commenced using POSIMS in 1994.
There were 1500 customers on the mailing list.
This list was maintained whenever someone was available….
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Case History
POSIMS soon added the Customer Database module to the Point of Sale system and from then on the Database grew exponentially
Over a period of 8 years the number of Club members has grown from a steady 1,500 to over 15,500
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CustomerDatabase
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5000
10000
15000
Customer Database
CustomerDatabase
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Case History
Wallsend Nurseries have shifted their advertising strategy from ‘blanket’ letter drops and radio spots to sending catalogues to existing customers only
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Case History
Everywhere you see offerings of discounts and specials, but ….
most of these reduce your bottom line
POSIMS has developed a different and unique approach ……...
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Case History
POSIMS offers every customer a discount.However, the discount is applied to the next saleThe customer needs to come back to claim their discount which ……...
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Case History
creates Store Traffic
happy customers
loyal customers
and every sale produces another discount voucher
the end result for you is more profit from less advertising expenditure
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Who is using POSIMS?
Nurseries and Garden Centres (45+)
Toy Shop
Hobbies Shop
Motor Spares
Pools & Spas shop
Jeweller
Hairdresser
Bottle Shop
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POSIMS is available from:
Chris Hollander32 Gamack Street
Mayfield NSW 2304Tel/Fax: 02 49675864Mobile: 0418 272692
Email: [email protected]: http://www.users.hunterlink.net.au/~dhcd
End of slide show (press Esc to exit)