1. photographic applications jordan

Photography Applications

A book written by

Jordan Lee

Advertising is to advertise a image that best sells a product. This is used in things like food such as McDonalds, kfc, nandos and other food industry’s to show people the types of food they sell and attract people to buy it.Promotional photography is similar to advertising although it is used to advertise things associated with people like, events, bands and football teams. These are often heavily edited to make it look the best it can so with food they will make it all be put together to perfection but in reality when you buy one it will look thrown together and sloppy artificial light will be used often to give it a better effect.

What type of lenses could be used?

The type of lens that could have been used for these images are..The lens depends on the type of things you are advertising so for a car you might use a wide lens as it is a large object where as for something like food you would use a telephoto lens to capture it up close.

This affects the image because..If you was to use a telephoto lens on the car you would only be getting a small part of it in the shot

The purpose of using this lens is to..The purpose is to capture the full idea of what you are advertising and make sure it looks its best to use for the advertisement.

My personal opinion of this style of imagery is that..

Advertisement and Promotional

http://www.drive.com.au/motor-news/ford-launches-noname-ad-campaign-20120511-1yhbl.html

http://www.foodrepublic.com/2012/05/04/obesity-threat-fast-food-ads





Image control

Is this image controlled or manipulated? Explain why..This image is a controlled photo taken for clothing advert as he is posed and it is taken to create the right photo to represent the clothing brand/collection.

Is this image observational or candid? Explain why..The first image is observation and candid because it is supposed to represent he is a person going about his daily business but it is staged to make it look like its just a random guy when it is actually advertising the clothing

Lighting Techniques

For the images on the left, the use of..Lighting could potentially be artificial using lamps to create the best lighting on the top photo to get it perfect to display the clothing, but it is in a natural environment outside so therefore could potentially be ambient light the second image has been taken in a small studio style environment with a white background. Having the white background will make the light bound around naturally and give of a lot of ambient light but there would still probably be some staged lights to make sure they get it lighting up the right parts of the product.

http://favimages.net/image/273010/

http://i.telegraph.co.uk/multimedia/archive/03032/iphone6andplus_3032694c.jpg

http://favimages.net/image/273010/



Post-Production

Does post production take place? Explain why, alongside your justificationYes post production does take place as the image was taken as tomatoes stacked up like the bottle and through Photoshop is was masked to make it appear to look like the Heinz bottle with the labels on. Tools on Photoshop were probably used to get rid of patches and marks on the tomatoes so that they didn’t look horrible and put people off. The burn tool was probably used to add more shadowing to the image and the shadow of the actual bottle where as the use of the dodge tool is most likely used to lighten the side in which the light is hitting the bottle.

Photographers in the field..

How has past photographers used this style?

Choose an artist and write a short biographyAlex Howe is a photographer from London that has been photographing professionally for 10 years in 2007 he won the AOP Fuji Superstition Competition. His main specialty is photographing cars as seen above although he has a passion for shooting animal.He has worked with many big companies while shooting cars and here are some of them, Bugatti / Mini / Aston Martin / BMW / Bentley / Rolls Royce / Renault / Ford / Red Bull Formula 1. This style of photography would appear..In adverts for things that are being sold like in this example a range rover but this could include other cars.http://cdn.inspirationhut.net/wp-content/uploads/2012/02/

38-Most-Amazing-Print-Advertisements-02.jpg

http://alexhowe.com/custom_type/range-rover-evoque-2/

http://cdn.inspirationhut.net/wp-content/uploads/2012/02/38-Most-Amazing-Print-Advertisements-02.jpg

http://cdn.inspirationhut.net/wp-content/uploads/2012/02/38-Most-Amazing-Print-Advertisements-02.jpg

http://alexhowe.com/custom_type/range-rover-evoque-2/

Archetype Image

What contexts could this image be seen?

This image can be seen in places of advertisement like; magazines, internet, TV, billboards and more. To show of the product- advertise it to the audience and to sell the product.

The advantages of photographing in this style are..

It catches the audiences attention because it is a crisp bold image that clearly shows what the photographer and brand is trying to show and advertise to people.

Disadvantages of photographing in this style are..

Disadvantages of using this style is it does catch your eye but not as much as other products out there that have a lot going on in the background to represent or to draw the attention to the product. If this company used things or people that would make people want to buy this drink (role model) it would attract more people.

Things I like about the image are..

I like the way the image is crisp and clean, it is a simple image but very affective in the way these colours contrast against the plain white background to really pop out and catch the audiences eye.

It is categorised by..Fashion photography is used to sell and advertise new clothing and promote clothing brands. It will usually be displayed through magazines, online clothes websites, billboards and large print outs in store. A lot of editing is used in fashion photography and lots of artificial lighting as clothing adverts and shoots the potential places these photos could be taken would be a set that reflects the clothing so if it was clothing for a younger audience they could set it in some urban styled set. Or the photos could just be taken in a basic set with a background that contrasts on the thing they are wearing. So if the model was wearing black or dark colour a light background would be chosen.


The type of lens that could have been used for these images are..A wide lens could be used for the first photo A portrait lens or medium telephoto lens would be used to take most of the photos as it would capture the clothing in more detail for the people that would like to see its little details.

The image because if it hadn't captures this detail people might be put of it because they might not like the detail when they get to see it up close.

The purpose of using this lens is to..Capture the full body so everyone can see everything that is worn in the outfit and how it fits.

My personal opinion of this style of imagery is that..It is very classy and adds some sophistication to the image.

Fashion Photography

http://www.alex-james.co.uk/gallery/menswear/




Image control

Is this image controlled or manipulated? Explain why..This image is controlled and manipulated the model is clearly posed in this street and that way it is manipulated is how it looks like it has some sort of filter on top as you can see that the sky is dark from the top. Burn tools would probably have been used to darken the trees and background objects.

Is this image observational or candid? Explain why..This image is observational as the model is clearly posing for the image but is taken to try and look candid as if the person is going about his daily business.

Lighting Techniques

For the images on the left, the use of..This image has clearly used artificial lighting as the photo is taken in a studio and it gets a clear shadow on the white background, this was most likely done on purpose to give the photo more character and to give a contrast between the model.

Where as the first image looks like most of the lighting was natural as it is taken in a environment where artificial lighting might not be available.

mensfashion2014suits.blogspot.com

http://www.theguardian.com/fashion/gallery/2014/may/30/mens-fashion-monochrome-fifties-in-pictures



Post-Production

Does post production taken place? Explain why, alongside your justification Yes post production is taken place it looks like it has a dark faint yellow filter on top and the way they have added a glare at the back of the model has drawn all the attention to the model and the clothing that is being sold and advertised. Tools like dodge could have been used to add a glow to his face to yet again draw the audience attention to the main focal point of the image.


How has past photographers used this style?Other photographers have used this style to create images for the same type of thing, this would be for fashion.

Choose an artist and write a short biographyJürgen Teller (born January 28, 1964) is a German artist and fine are and fashion photographer. He moved to England when he was 22 ad is now one of the most respected photographers in the fashion business. He has shot for various big labels such as; The Face, Vogue (US, France, England, Italy), Another Magazine, Index, W Magazine, Self Service, Details.

This style of photography would appear..Throughout various magazines that are fashion based and for online fashion retailers.

http://www.vogue.co.uk/news/2013/01/14/juergen-teller-london-exhibition-preview---ica-exhibition/gallery/900290

https://www.behance.net/gallery/9214957/Mens-Suits-Fashion-Photo-Shoot-Behind-the-Scenes





Archetype Image


These images could be seen in news papers, magazines, online clothing brands and TV. It will be shown through these to advertise these products.


It shows of the clothes in the best way to attract the audience in and make them want to buy them to look as good as these people in the images. Sometimes the models in the photo can be famous people which people are inspired by and want to follow their trend.


The disadvantage of photographing in this style is it people might prefer to see clothes on people which are more normal and not manipulated to look imperfect.


I like the way the photographer chose a background to contrast against the model and clothing to draw the attention more to the clothing as it stands out over the background.

It is categorised by..Photo journalism is categorised by the news media usually on things such as war, sport and paparazzi. Editing and manipulating images is a big problem in the news media because then any stories can be altered and false information could be given out to readers/viewers. Some people thinks small tweaks are acceptable but other strongly suggest that there should be no post production in news stories.


The type of lens that could have been used for these images are..This image would have been taken using a telephoto lens as it would probably have been taken from a distance.The second image would have been a wide angled lens to capture what is happening in the image.

This affects the image because..With the first image if the photographer had used a wide angle lens he wouldn’t have been able to capture the emotions in the face.

The purpose of using this lens is to..Capture things close up to capture emotions and facial expressions.


Photo Journalism

http://www.theguardian.com/environment/2014/nov/14/flood-alerts-wild-weather-lashes-britain



Image control

Is this image controlled or manipulated? Explain why..

This image is neither as it was just captured as it happened by spectators.

Is this image observational or candid? Explain why..

This image is observational as it is a horrific event that was captured through cameras of many spectators observing the event.

Lighting Techniques

For the images on the left, the use of..

As the photos are taken live in events that cant be staged the images are usually taken from the use of natural light or the use of the flash from the camera.The second image was naturally lighted from the sun. The first image has multiple lightings the first was natural light coming from the sun and the second was the light from the flames that the airship was engulfed in.

http://www.bbc.co.uk/sport/0/tennis/30047917

http://www.telegraph.co.uk/news/worldnews/northamerica/usa/11228213/Window-cleaners-trapped-on-New-Yorks-World-Trade-Center-rescued-in-pictures.html?frame=3105110

http://www.bbc.co.uk/sport/0/tennis/30047917




Post-Production

Does post production taken place? Explain why, alongside your justification

No I don’t think this would incorporate post production as it is a news article and people find it wrong to change and manipulate images because it would give off false information to readers and viewers.

I think this would be the same through all photojournalism as people would have the same views that if it was manipulated it would be changing the story and be fake and wrong.


How has past photographers have used this style?Other photographers have used similar styles to display images of photojournalism or even for portrait images to make them look candid.

Choose an artist and write a short biographyHenri Cartier Bresson was born on August 22, 1908 in Chanteloup, France. He Is a big name in photojournalism and has covered big stories such as the Spanish civil war and the French uprisings.

This style of photography would appear..In different news articles or magazine articles to give a image to a story that is being told.

Archetype Image


Images like this could be seen through a few different ways such news paper articles, online news articles or through the news on the TV these are all sources that are easily accessed by the public and that’s what the images are to taken for, to share with people and inform them.

The advantages of photographing in this style are..The advantages of this is that you get to travel the world and see lots of different events that are happening. Photojournalism is also a good source of income as people which takes part in it usually are professionals and have established a career in photojournalism.

Disadvantages of photographing in this style are.. The stories that you are covering can often be disturbing. Another disadvantage is that you cant have your own touch on the images they all have to be true to the events and have to be clean and visible.

Things I like about the image are..I really liked this image because it shows the lengths the photographers are going to for this shot of the man holding the gun and they all wanted to capture the same moment.

It is categorised by..

Portraiture is used mainly to take images of the the face and capture all kinds of facial expressions and emotions. All types of manipulation methods can be used for these photos such as filters, cropping and colourizing


The type of lens that could have been used for these images are..The type of lens that could have been used for this image is a telephoto lens this would be because the photographer would want to capture facial expressions.

This affects the image because..Using a telephoto lens enables the photographer to capture things close up like facial expressions and details in the face like wrinkles and blemishes.

The purpose of using this lens is to..The purpose of this is to capture facial expressions in a persons face.


Portraiture

http://4.bp.blogspot.com/-KhniH0F0Zhw/UQ-XmJv8tfI/AAAAAAAAFbY/WmIGHNhZUBk/s1600/8633032_orig.jpg



Image control

Is this image controlled or manipulated? Explain why..These images are mostly controlled as they would be taken in studios with all the technical equipment to take a nice clean images with the perfect lighting most likely artificial to get the image consistent all the way through.

Is this image observational or candid? Explain why..Portraiture is never really observation or candid as they are images the are requested to be taken and the main object mostly a person is always aware they are having their photo taken.

Lighting Techniques


Lighting techniques used in this style is mostly artificial as they are often in studios that are dimly lit so they the photographer would use lights to get the perfect lighting that they are wanting.

Post-Production


Yes post production often takes place in portraiture photography as the images are taken for clients and if they had blemishes when the images are taken they wouldn’t want seen on a photo that would more than likely be on display. Things like contrast, levels and sharpness is also changed to give the image more quality and to make it more clean.


How has past photographers have used this style?

Choose an artist and write a short biography

This style of photography would appear..

Archetype Image


This type of imagery could be seen in homes mostly as it is the type of personal imagery that a client would keep to them selves but photographers could also ask permission to use these photos in portfolios of online photo sharing websites.


The advantage of this is that it establishes a good source of income if people like your style also this type of photography is mainly focused and set in studios so you don’t have to worry about weather and lighting issues.


It is very hit and miss when it comes to getting a career in portraiture as there is many competitors that’s style people might prefer to yours.You don’t have as much freedom with images as you might do with architecture as you mostly are just taking images of faces.

Things I like about the image are..I like the contrast and the way this image shows what type of character the man is just by a photo and I like how this is shown through most of portraiture images.


This is categorised from different types of family photos such as; weddings, family occasions/family portraits, individual photo shoots baby portraits. People get these done so that they can have them as memory usually done for special occasions. These will then be displayed on big canvas’ or small print outs to keep in albums. Photographers might also use these to build a portfolio to attract other clients.


The type of lens that could have been used for these images are..Telephoto lens would be used for high street images and portraits Wide angles could also be used if the object which is being taken of Is multiple people like a family.This affects the image because..Because you'd need a bigger field of view so if you was to take a picture of a family you would have to use a wide angle to capture them all. And for a individual person you could use a telephoto lens.

The purpose of using this lens is to..The purpose is to capture all the people wanted into the picture

High Street Studio

Image control


These images are all taken controlled as these people you are taking pictures of have requested these images and are aware they are being taken.

Is this image observational or candid? Explain why..Although these images are controlled the style that some photographers use could be for the family or person to pose naturally in a candid way like they would with their family on a daily basis this isn't used a lot but still is incorporated sometimes.

Lighting Techniques


The lighting for this style is always artificial controlled light this is because these images are taken indoors and you don’t get to control where the light is coming from and this is why high street photographers use artificial lighting when taking their images so that they have full control of where the lighting hits the main object.

Post-Production


Post production can quite often take place in high street studio photography, like in portraiture the people in the images could have spots or blemishes that would need removing through Photoshop. Things like contrast and sharpening could take place to make the images look sharp and clean.





Archetype Image


High street studio photography could be seen in different contexts one could personal use in print outs for homes. It could also be used for things like advertising clothing so would go on to billboards, magazines and online.

The advantages of photographing in this style are..The advantage of photographing in this style is you are always working indoors in a controlled environment so you have the tech to be able to control the scene with lighting or objects. Another advantage Is being indoors you have access to equipment such as artificial lighting that is used a lot in this type of photography.This also benefits you because the weather never effects you and shooting times.With high street photography you can have your own unique style.

Disadvantages of photographing in this style are..The disadvantage of having your own style is that people might not like that style and wont want you taking images of them therefore losing out on money.With you being confined indoors you don’t have much room to experiment with different styles and ideas.

Things I like about the image are..I like this image because the photographer has really brought through their happiness with each other. This creates a nice feeling to the image.


Is categorised into fine art and usually could be seen in galleries, homes or online photo galleries. The most common working use for these images are in things like brochures or by estate agents for selling and advertising houses. These can also implement small bits of digital manipulation to make the houses or building look more attractive than they would with dark dim settings. Things that could take part are sky replacements.


The type of lens that could have been used for these images are..Wide lens’ could be used for these types of photos because it would get the whole subject into the image clearly and would also give space to give a representation of the setting and area in the background/foreground. Tilt shift lens could also be used to fix the lines in the image which aren't parallel which leads to the vantage point this prevents building giving the effect that is falling over.

This affects the image because..If you had used a telephoto lens you would be concentrating on one spot and more detailed sections of the building that you are photographing

The purpose of using this lens is to..Capture the full subject that you are looking to get a image of.My personal opinion of this style of imagery is that..

Architectural

Image control

Is this image controlled or manipulated? Explain why..This image could potentially have been manipulated to change things that the photographer might have wanted to change such as the brightness or saturation. There could have also been some sky replacement to get the perfect backdrop to the building and this unique main focal point.Is this image observational or candid? Explain why.. This image is observational as it is just capturing things as it happens like the people stood around the object in this square.

Lighting Techniques


Both of the images to the left would have used natural ambient light as they are taken from some distance so artificial light would be insignificant and unusable from this distance.The natural light comes in from different directions but is still used in the same way.

Post-Production


Yes I think post production did take place in multiple point in these photos. The photo to the right could potentially have been cropped down just to have the geometric shapes on display rather than concentrating on the background or foreground. It could have also had changes to the brightness or saturation to bring the colours out.

The second image in the bottom left looks like the sky could have been manipulated to make it look more appealing and attractive it also could have been put in by sky replacement. In this image contrast and levels could have also been used as well as sharpening to bring out the shades of colours and black and whites to giving some range to the building and more detail.




Archetype Image


This style of imagery could be seen in fine art to display them in homes and art galleries. They could also be possibly seen in high end photography magazines other ways that they could be seen is in portfolios or social sharing websites.


The advantages of this is you get to travel around the world and see lots of different places and interesting buildings. With architectural photography people have their own styles and there are plenty of ways to have your own unique styles.If you focus on interior architecture you get the power to control more things than you could in outdoor architecture photography such as lighting.


Big disadvantages of this style of photography is that it is a lot of outdoor work therefore is controlled by the weather so you cant decide when you want sunny skies. This will then make your images dull if you have the unwanted weather.

Things I like about the image are..I like the way the photographer has used leading lines to make our eyes instantly spiral down as we look at the image I also like how he managed to capture lots of different shades throughout the image.


Illustrations are used in various different media methods and seen in different places they can often be seen magazines showing off products or people. Illustrations can also be seen in books one big one that includes lots of illustrations is this Guinness book of records which displays hundreds of illustrations specified to the record that will be on that page. Another type of book that you would often see illustrations in is wildlife or nature books that contain records of different species inside.


The type of lens that could have been used for these images are..

The type of lens’ that could be used in illustrations really depends on what the thing is that you are photographing, so if you was doing some wildlife photography you might choose a telephoto lens. Or if it was a bigger subject like a group photo then you'd use a wide angle lens.


Illustration

Image control


It could be controlled as it could be used to display or advertise or review a new product.


Photojournalism could be observational and used as illustration candid would rarely be used in this style of photography

Lighting Techniques


Post-Production


Post production can often occur to do small changes to the images that will be used as illustrations such as sharpening of the images and also contrast to make the images just a bit more clean and neat looking this wont take place in all the images as some like the Guinness book of records will like to keep the story straight.





Archetype Image


You could find illustrations in all sorts of different contexts like, magazines you would find a lot all the way through certain magazines like fashion, tech or wildlife magazines.You could also find them online in similar categories to these.Illustrational photography can be found in many books the best example of this is a nature book. Also illustrational images could be used as stock images where people buy the rights to your image used for business or personal use.


The advantages of this is that you could earn money from doing something you enjoy another advantage is that you can have your own style and that is what will attract people.Also you have flexibility to choose whether you want to work and shoot outside or inside depending on the requirements.


•Doesn’t always provide a income if you don’t take the image which somebody is looking for •Generally have to keep a image standard and not really change much so you are limited to a clean image.


It is categorised by..Fine art could be categorised by personal use for in homes or private places. It could also be seen in galleries by thousands of people another category similar to this is portfolios or online sharing websites these are like shrunk down more accessible types of galleries which gives more people the chance to view them.


The type of lens that could have been used for these images are..Depending on which style you are concentrating on, wide for landscape fine art pieces or telephoto for nature you could use a wide lens for architecture another less used lens could also be a tilt shift lens.

Fine Art

Image control


Yes this image is controlled and is probably taken place in a studio as the model is posed in a way in which the photographer would have asked.


The image I think is observational as the photographer is just taking a photo of this model in a shape and she/he is aware that the image is being taken.

Lighting Techniques


For this image the photographer has used some sort of artificial lighting to create shading of the man in the background on to the white backdrop. I don’t think he tried to focus the lighting on the woman at the front and tried to keep it natural.

Post-Production

Does post production take place? Explain why, alongside your justificationYes post production does take place to manipulate this image to the right to make it sharper and to make all the colours in the image stronger and stand out more. Other things have potentially been done is burning in shadows on the trees the same tool would be used to add a darkness to the clouds and lighten certain parts of it. There will also so be use of some tool to enhance the reflection of the image in the lake. It makes the image more eye catching.


How has past photographers used this style?Other photographers have used this style to create a calm and relaxed feel to the photo when people look at it.

Choose an artist and write a short biographyCharlie Waite, born in 1949 is a British landscape photographer. He is a well known photographer around he world publishing 30 books on his unique style of photography which people describe as ‘painterly’ because of his use of light and shade and delicate colours found in his work.

This style of photography would appear..Very edited as a lot goes into it to create the perfect photo, some images may start of as a dull shot with no life to it which nobody would enjoy seeing but once manipulated the image comes to life and sets of a bunch of moods.

http://pichost.me/1638738/

http://www.charliewaite.com/gallery

http://pichost.me/1638738/

http://www.charliewaite.com/gallery

Archetype Image


This type of imagery could be seen in homes, galleries, online websites used for sharing photos. They could also be in magazines and also books if they are based around fine art.


You can add your own little touch and personal adjustments that no other photographer could have used this makes you totally unique and more appealing to potential audiences. You can make a living through this style of work like I just said if someone likes your work a lot and it is different they are likely to be someone who wants to buy it.

Disadvantages of photographing in this style are..The disadvantages are that if your style really doesn’t appeal to anyone then you are going to have a hard time selling it and making a living from it.If you are going to do indoor fine art then you are more than likely going to need a really big studio which could potentially be a very big expense if you are making no money in the first pace, this is why more and more fine art photographers and high street studio photographers are turning garages or unused rooms into studios.

Things I like about the image are..I really like his image because It is just a ordinary forest but they have over edited the image to give it this gloomy dying haunted forest with a nice contrast between the bright green grass/moss and the black and grey surroundings.

It is categorised by…Documentary photography can be seen in multiple different category's these are usually displayed in a number and sequence of photos. You will usually see this is photojournalism as they would use the style to display a period of something happening. Also documenting events, so this could be mainly seen in books and magazines relating to this like national geographic or historic books.


The type of lens that could have been used for these images are..Mixed as telephoto could be used for nature or wide for landscape shots that you May be documenting.

This affects the image because..If you was to use a telephoto for nature you would use the telephoto to blur the background to capture the main subject and make it look more attractive.

Documentary

Image control


No I don’t think this image is controlled or manipulated as it is capturing real emotion between the three men.


This image I think is both candid and observational as the photographer hasn’t manipulated anything that is happening in the image.

Lighting Techniques


Natural lighting would have been the only lighting the photographer used for this image as he is out of his studio and artificial lighting would be hard to provide also you can just tell it is natural because the image is actually quite dimly lit.

Post-Production

Does post production take place? Explain why, alongside your justification Yes I think a slight bit of post production could take place to Make the images sharper and aesthetical things just to make the image look better but I don’t think they would fully manipulate the images to look like how they would want as these images are very often used for photo journalism and people want to see the real images.





Archetype Image


These images could appear in historic museums and historic books is could also be seen through news pages or papers as they are often used for photo journalism.


You have the option to photograph indoors and outdoors for your work depending on what you are based around you also get to travel the world and see lots of things and experience new things as you go.You also get to see a real image that can tell you a lot.

Disadvantages of photographing in this style are..Weather could be a big disadvantage as although you have the choice a lot of things you are most likely going to be taking images of will be outside. Is can also be time consuming and sometimes a waste of time if you don’t get the image you were aiming to get.

Things I like about the image are..I like this image because it gives a good contrast of the moods people in these living conditions feel as you can see someone really happy and then someone else n the background who looks upset.

1. photographic applications jordan

Design

Transcript of 1. photographic applications jordan