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mHealth: generaloverview inAfrica

Presented by Dr. Peter BreitenbachPresented on 19 th February 2013

Part of Vodafone Global Enterprise propositions:

Help me operatemore effectively

Keep me aheadof the game

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Industry Solutions: mHealth2

Journey to business growthLook beyond the discrete sale

INDUSMANAGED SERVICES FOR ENTERPRISECORE COMMUNICATIONS

BusinessManagement

Help me managemy comms

Help me operateglobally

VodafoneCommunication

Services

Email, Fixed Network,Mobile, Collaboration

PersonalProductivity

Work onany device

Work the wayyou want

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Industry Solutions: mHealth3

The Big Picture or why mHealth is so compelling

Chronic Disease Epidemic

Ageing Demographic

Cost pressures on providers

Patients Empowered

System Inefficiencies

Enable informanagem

Optimise system e

Increase patient co

Increase access to

Increase quality

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Industry Solutions: mHealth4

Where could we take clients?

"My business requiresme to adapt to adrastically changing

healthcare environment."

FromMedical & Pharma products

ToDelivering a patientoutcomes service

From A trusted supplier to thehealthcare industry

To A trusted collaborator to thehealthcare industry

FromPhysician focused push model

ToMulti-channel, multi-stakeholderon demand model

FromLimited direct patientengagement

ToPatient at the heart of productand service design

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Industry Solutions: mHealth5

How our story fits into healthcare

PREVENTION DIAGNOSIS TREATMENT MO

Optimisingprevention and

compliance keepspatients out ofmore expensivecurative loops

Increasing detection and

diagnostic rates through

connectedinterfaces,

reducing thedemand onproviders

Increasing access to quality

medicines andtreatment andenabling higherquality of care

Impromanagefficieveraci

ctran

PAYERS & PROVIDERS

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Industry Solutions: mHealth6

Help me operate more effectively Keep me ahead of the game

We can help you take advantage

Improve patientengagement in

clinical trials

Improvemedication supplychain management

in the developingworld

Empower fieldworkforce

Beyond the pillfor added value

and servicetransformation

Beyond directdetailing,marketing

engagementtransformation

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Industry Solutions: mHealth7

How we deliver it

Machine to MachineSolution

Connecting machinesand operations todigitize processes

Remotely monitor andmanage via central systems

A single global solution

VoRepo

Colrepoeffi

Frieon f

Diameain r

Mobile RelationshipManager/Mezzanine

Cloud solution integrated intoexisting processes

Analyze and manage existingprocesses communication

Event driven communicationplatforms

Device and networkagnostic service

Software as a service Quick set-up

Vodafone ProductAuthentication

A solution platform thatenables patients to validatethe authenticity of medicationsat the point of sale throughlegacy mobile technology

Authenticate medicationsthrough the use of uniquePIN codes printed on eachsaleable unit of medication(blister pack, bottle, packetetc.)

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Industry Solutions: mHealth8

Finding the business modelCase Report: sms4Life in Tanzania

SMS for Life, successful pilot completedFebruary 2010

Significant reduction in drug stock-outs,improved availability of criticalmedicines..

Quick, easy deployment based onVodafones managed service capability

Full commercial roll-out to 5100 publichealth facilities in Tanzania in 2011

Added TB, anti-Leprosy RX and RapidDiagnostic Tests in 280 facilities in 2011.

Funded by MMV until very recently;Global Fund likely to step in.

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Industry Solutions: mHealth9

Finding the business modelCase Report: mVaccination

GSK + VF demonstrator project in

Mozambique E0.5m pilot to assess impact of using mHealth to increase immunisation

coverage in the public sector Multiple partners: NDOH, UNICEF, WHO, SAVE, GAVI etc. 3 pillars:

Replace paper with a mobile vaccination record Register and message caregivers to attend Optimise supply chain

$3m VF & GAVI Matched Fund

Support deployment or scale up of mVaccination platform in other GAVIeligible SSA countries over next 3 years

GAVI HSS Funding: $100m per annum globally

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Industry Solutions: mHealth10

Finding the business modelCase Report: diabetes patient support platform

Sanofi Aventis (SA) have 4 000 patients enrolled in

their existing PSP (education, compliance, directsupport).

Enable Sanofi-Aventis to increase their market sharein the private sector in South Africa for their range ofdiabetes products:

Increase patient compliance and client retention Increase workforce efficiency Increase access for all stakeholders to decision support

and risk management functions

SaaS model across three revenue lines:

Enterprise fee, Diabetic Nurse Educators, Patients

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Industry Solutions: mHealth11

Perspective on commercial success in AfricaMeasurable ImpactDemonstrably improve healthcare outcomes and quality of life

Cost effectiveHuge pressure on healthcare funders globally

ScaleScale beyond borders & numbers: cross cutting platforms

SustainabilitySpans the continuum: Mobile for Good

PartnershipsVital in the Public Health Arena and increasingly so in Private

PlatformsPoint solutions are not strategic; idea is to own the provider patient channel end to en

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Industry Solutions: mHealth12

Personal perspective

mHealth is not as sexy as it seems? Well intentioned NGOs, Entrepreneurs etc. have created high expectations but

have largely failed Industry is either unaware or nave about the benefits: sales cycles are extended We have not proven, conclusively that it works (anecdotal data prevails) There is very little conclusive cost benefit data This is not a selling job (we dont yet have all the products the markets need (at

the moment), its still at the artistry stage

The pay off from mHealth and other VFverticals demands a long term view

Critical we look at expanding our propositionsto include mFinance, M2M etc

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Industry Solutions: mHealth13

Were already helping customers transform

Real-time reporting ofmedication stocks across allhealth facilities in Tanzania

Patient-reported treatmentoutcome system for users

of their immunoglobulintreatments in the UK

Automated remonitoring of c

patients glob