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Peroxide Glass & Surface Cleaner

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Peroxide Glass & Surface CleanerStrategic Rationale

Fills a gap in the Ecolab Housekeeping portfolio

Peroxide cleaners are prominent in the Education, Government, and Commercial market segments

Opportunity to develop a Peroxide cleaner that works on glass and delivers a positive user experience

Simplify the cleaning process-one product on multiple surfaces

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Three SKUs available at launch (8/1/11)

6100609: Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon)

6100610: Peroxide Glass & Surface Cleaner QC (2/1.3L)

6100608: FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L)

Oasis Pro pack size available in 2012

Peroxide Glass & Surface Cleaner

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Green SealTM certified (GS-37)

USDA BioPreferred certified

Product is not registered to sanitize or disinfect

Dilution Range: 1, 2, 4 ounces per gallon

Fragrance: Morning Breeze

Peroxide Glass & Surface Cleaner

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Simplifies the cleaning process – one product and one dilution to effectively clean multiple surfaces

Leaves a streak-free shine on glass and mirrors through the use of peroxide and a plant-based surfactant

Reduces the need to stock multiple products and streamlines the employee training process

Pleasant fragrance and color create a positive user experience

An environmentally responsible cleaning product that is easy to insert into existing Ecolab dispenser

Peroxide Glass & Surface CleanerKey Customer Benefits

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Competitive Product ComparisonPeroxide Glass & Surface Cleaner

Competitive Product A

Competitive Product B

Competitive Product C

Color Yellow Clear Clear Clear

Scent Crisp and Fresh Morning Breeze

Chemical odor Chemical odor Chemical odor

Shelf Life concentrate

Minimum 1 year Minimum 1 year Unknown Unknown

Certifications Green Seal GS-37 and USDA

BioPreferred

Green Seal GS-37 Green Seal GS-37 Green Seal GS-37 and USDA BioPreferred

Dilution Rates 1, 2, 4 oz/gal for all surfaces

Glass at ½ oz/gal, All Purpose at 4

oz/gal

Glass and light duty at 1 oz/gal, Heavy-duty at 2

oz/gal

Light duty at 4/5 oz/gal and

degreaser at 8 oz/gal

Performance on Glass

Superior Marginal Marginal Streaks and film at higher than 1 oz/gal dilution

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Dispenser LabelsPeroxide Glass & Surface Cleaner

6100609: Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon) 92152938-Wall Chart 92152939-Dispenser 92152940-Bottle 92151308-Kit

6100610: Peroxide Glass & Surface Cleaner QC (2/1.3L) 92022866-Wall Chart 92022867-Dispenser 92022868-Bottle 92021168-Kit

6100608: FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L) 92152970-Wall Chart 92152971-Dispenser 92152972-Bottle 92151309-Kit